Top 100 Beauty Influencers on Instagram

Explore the most influential beauty creators on Instagram who are shaping makeup trends, skincare routines, haircare education, and cosmetic innovations worldwide.

by Jules Carmaux | Jan 16, 2026 | Influencer Rankings

Pink gradient background with a globe icon above bold white text that reads, "Top 100 Beauty Influencers on Instagram," perfect for fans of beauty and top travel influencers alike.

Top 100 Beauty Influencers on Instagram

Explore the most influential beauty creators on Instagram who are shaping makeup trends, skincare routines, haircare education, and cosmetic innovations worldwide.
Author avatar

Jules Carmaux . 1 min read . Jan 16, 2026

Last date updated: Jan 16, 2026. Showing 100 of 496 profiles.
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# 100
makeupbyshannonmarie profile picture
makeupbyshannonmarie
United States
Get Email
🎬 IATSE 706 💄Make-Up Artist
🎤 Host @HMUAstudyhall 📍Los Angeles
👇Product recs & tutorials for all levels
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Followers:

7.1k
Engagement icon, from Click Analytic

Engagement rate:

15.15%
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Fake followers:

16.5%
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Average Reel plays:

13.3k

Engagement rate benchmark

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# 99
emilycastrobeauty profile picture
emilycastrobeauty
United States
Get Email
Beauty Content Creator
🇲🇽|🇺🇸
PR/Projects Inriquiries:[email protected]
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Followers:

7.1k
Engagement icon, from Click Analytic

Engagement rate:

8.45%
Fake followers icon, from Click Analytic

Fake followers:

29.3%
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Average Reel plays:

13.1k

Engagement rate benchmark

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# 98
makeupartistnat profile picture
makeupartistnat
United States
Get Email
Nyc Makeup Artist / Esthetician. Deposit required.
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Followers:

7.2k
Engagement icon, from Click Analytic

Engagement rate:

7.08%
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Fake followers:

25.7%
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Average Reel plays:

8.2k

Engagement rate benchmark

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# 97
bymanarahmed profile picture
bymanarahmed
United States
Get Email
Luxury Beauty Everyday
Based In USA
[email protected]
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Followers:

7.6k
Engagement icon, from Click Analytic

Engagement rate:

3.28%
Fake followers icon, from Click Analytic

Fake followers:

21.7%
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Average Reel plays:

34.8k

Engagement rate benchmark

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# 96
terilyartistry profile picture
terilyartistry
United States
Get Email
𝕞𝕒𝕜𝕖𝕦𝕡. 𝕞𝕚𝕔𝕣𝕠𝕓𝕝𝕒𝕕𝕚𝕟𝕘. 𝕝𝕒𝕤𝕙𝕖𝕤.
ʟɪᴄᴇɴꜱᴇᴅ ᴇꜱᴛʜᴇᴛɪᴄɪᴀɴ. ᴡɪꜰᴇʏ. ɢɪʀʟ ᴍᴀᴍᴀ ᴏꜰ 2.
📍562, ✖️ɴᴏ ᴅᴍ ɪɴQᴜɪʀᴇꜱ
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Followers:

7.7k
Engagement icon, from Click Analytic

Engagement rate:

3.04%
Fake followers icon, from Click Analytic

Fake followers:

22.1%
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Average Reel plays:

6.9k

Engagement rate benchmark

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# 95
ohitsbreee profile picture
ohitsbreee
United States
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beauty and beyond 💄showing up as me, always.
🧸 lifestyle | beauty
🦋 a girl in her pregnancy era
📍DMV 💌 [email protected]
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Followers:

7.7k
Engagement icon, from Click Analytic

Engagement rate:

4.01%
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Fake followers:

23.0%
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Average Reel plays:

3.2k

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# 94
ashliesartistry profile picture
ashliesartistry
United States
Get Email
Professional Makeup Artist 🤍
📍Milwaukee, WI
Click the link for my availability!
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Followers:

7.8k
Engagement icon, from Click Analytic

Engagement rate:

6.25%
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Fake followers:

23.5%
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Average Reel plays:

2.1k

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# 93
gingereyeshadow profile picture
gingereyeshadow
United States
Get Email
UK Beauty Content Creator | 35
Makeup & Beauty Product Photography
Just a little makeup obsessed 💁‍♀️
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Followers:

7.9k
Engagement icon, from Click Analytic

Engagement rate:

3.07%
Fake followers icon, from Click Analytic

Fake followers:

24.1%
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Average Reel plays:

55.2k

Engagement rate benchmark

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# 92
beeauty.bee profile picture
beeauty.bee
United States
Get Email
♡ Pro MUA | Bridal Makeup Artist | Travels
♡ MI • NYC • Anywhere ✈️
♡ Currently only booking On-Sites
♡ Email for On-Sites or Appointment Inquiries
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Followers:

7.9k
Engagement icon, from Click Analytic

Engagement rate:

4.66%
Fake followers icon, from Click Analytic

Fake followers:

28.0%
Average Reel plays icon, from Click Analytic

Average Reel plays:

11.2k

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# 91
makeuphour_ profile picture
makeuphour_
United States
Get Email
💄 Make-up Pro | Bridal, Celebrities & Everyone Who Loves Glam ✨
📸 Influencer sharing pro tips & Inspo
💌 Collabs & bookings → Slide into my DM
Followers icon, from Click Analytic

Followers:

8.5k
Engagement icon, from Click Analytic

Engagement rate:

4.03%
Fake followers icon, from Click Analytic

Fake followers:

22.3%
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Average Reel plays:

8.3k

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# 90
glamourstylefa profile picture
glamourstylefa
United States
Get Email
248-433-6943 PLEASE TEXT
FOR APPOINTMENTS 💄
@glamourniang
Live Glamourously 🌸
MUA 🎨 Licensed cosmetologist 💇🏼‍♀️💇🏽‍♀️💇🏾‍♀️
👻xxfa27
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Followers:

8.6k
Engagement icon, from Click Analytic

Engagement rate:

4.53%
Fake followers icon, from Click Analytic

Fake followers:

20.9%
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Average Reel plays:

2.3k

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# 89
zanejchen profile picture
zanejchen
United States
Get Email
makeup artist,📍NYC
raised in 〽️ichigan, growing in new yoahk🍎
[email protected] ✎
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Followers:

8.8k
Engagement icon, from Click Analytic

Engagement rate:

19.21%
Fake followers icon, from Click Analytic

Fake followers:

21.9%
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Average Reel plays:

31.7k

Engagement rate benchmark

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# 88
mariahdeshayemua profile picture
mariahdeshayemua
United States
Get Email
Luxury Bridal Makeup artist✨
📍 STL ✈️ Anywhere you are
Where luxury meets love ♥ Creating soft, timeless looks for 𝒶𝓁𝓁 brides💍Inquire now ↓
Followers icon, from Click Analytic

Followers:

9.0k
Engagement icon, from Click Analytic

Engagement rate:

408.84%
Fake followers icon, from Click Analytic

Fake followers:

9.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

246k

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# 87
glitterracoon profile picture
glitterracoon
United States
Get Email
Just a racoon with grabby hands for sparkly makeup
theglitterracoon on ⏰️ app
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Followers:

9.3k
Engagement icon, from Click Analytic

Engagement rate:

5.32%
Fake followers icon, from Click Analytic

Fake followers:

18.0%
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Average Reel plays:

9.6k

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# 86
makeupbyarrez profile picture
makeupbyarrez
United States
Get Email
📍South Florida
Bookings/Info ⬇️ Text
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Followers:

9.3k
Engagement icon, from Click Analytic

Engagement rate:

25.1%
Fake followers icon, from Click Analytic

Fake followers:

31.6%
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Average Reel plays:

13.9k

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# 85
makeupxalexis profile picture
makeupxalexis
United States
Get Email
PRO LUXURY MAKEUP ARTIST ✨
Bridal • Quinceañera • Events • Photoshoots
Located in Odessa, TX.
PR/ COLLABS/ BEAUTY REVIEWS 💌 [email protected]
Followers icon, from Click Analytic

Followers:

9.3k
Engagement icon, from Click Analytic

Engagement rate:

4.15%
Fake followers icon, from Click Analytic

Fake followers:

18.4%
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Average Reel plays:

3.9k

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# 84
madipuhtillow profile picture
madipuhtillow
United States
Get Email
Like PUH TILLOW – 2 Ts 2 Ls
+ wig buider/stylist
makeup chair for @outsidersmusical
personal @madi_pattillo
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Followers:

9.5k
Engagement icon, from Click Analytic

Engagement rate:

12.52%
Fake followers icon, from Click Analytic

Fake followers:

20.7%
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Average Reel plays:

20.6k

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# 83
ericvosburg profile picture
ericvosburg
United States
Get Email
People Are My Muses✨
Makeup Artist From Louisiana, Based in New York City
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Followers:

9.7k
Engagement icon, from Click Analytic

Engagement rate:

3.33%
Fake followers icon, from Click Analytic

Fake followers:

22.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

13.7k

Engagement rate benchmark

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# 82
makeupbymayraaa profile picture
makeupbymayraaa
United States
Get Email
LA, OC, IE, SD
Traveling Artist (2+)
In Person Trainings Available!
TikTok @ makeupbymayraa
Contact me through DM for all bookings.
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Followers:

9.8k
Engagement icon, from Click Analytic

Engagement rate:

3.27%
Fake followers icon, from Click Analytic

Fake followers:

12.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

11.2k

Engagement rate benchmark

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# 81
melalateria profile picture
melalateria
United States
Get Email
NOV & DEC Books Are Open| 𝗗𝗠 For Appts
Makeup Page: @shemindblowin
📍 Indy
Passion Will Lead You To Purpose 💕
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Followers:

10.0k
Engagement icon, from Click Analytic

Engagement rate:

3.06%
Fake followers icon, from Click Analytic

Fake followers:

24.0%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.8k

Engagement rate benchmark

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# 80
aleclaudiaglam profile picture
aleclaudiaglam
United States
Get Email
💋Content Creator 🇲🇽🇺🇸
PR/Collab Dm or email [email protected]
❤️Mom/Wife/Christian ❤️
Followers icon, from Click Analytic

Followers:

10.4k
Engagement icon, from Click Analytic

Engagement rate:

3.51%
Fake followers icon, from Click Analytic

Fake followers:

14.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

0.9k

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# 79
esfirkoles.mua profile picture
esfirkoles.mua
United States
Get Email
ESFIR KOLES | Celebrity•Bridal•Event •Education
european ethereal & lightweight technique ☁️
Click website link below to book
@koles.collection
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Followers:

10.6k
Engagement icon, from Click Analytic

Engagement rate:

16.53%
Fake followers icon, from Click Analytic

Fake followers:

7.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

27.2k

Engagement rate benchmark

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# 78
kaylawaylamua profile picture
kaylawaylamua
United States
Get Email
God First ✝️🤍
Alabama 📍
Beauty Content Creator🎨
• for promo/business inquiries email : [email protected]
Followers icon, from Click Analytic

Followers:

10.9k
Engagement icon, from Click Analytic

Engagement rate:

10.3%
Fake followers icon, from Click Analytic

Fake followers:

23.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

32.5k

Engagement rate benchmark

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# 77
ghost_artistry_ profile picture
ghost_artistry_
United States
Get Email
Hi call me Ghost! 📍LA | NYC
Makeup Artist & Men’s Grooming
Beauty | Editorial | Fashion | Event
*Hair upon request*
PR & Booking👇🏻
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Followers:

11.4k
Engagement icon, from Click Analytic

Engagement rate:

13.56%
Fake followers icon, from Click Analytic

Fake followers:

22.8%
Average Reel plays icon, from Click Analytic

Average Reel plays:

3.6k

Engagement rate benchmark

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# 76
britneyydoesmakeup profile picture
britneyydoesmakeup
United States
Get Email
NM 🏜️
@britneyysaenz
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Followers:

11.5k
Engagement icon, from Click Analytic

Engagement rate:

73.79%
Fake followers icon, from Click Analytic

Fake followers:

18.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

465k

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# 75
gacela_beauty profile picture
gacela_beauty
United States
Get Email
💄 Creadora de contenido de maquillaje y skincare
📨Colab:[email protected]
*YesStyle code :GHIZ0811
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Followers:

11.6k
Engagement icon, from Click Analytic

Engagement rate:

24.06%
Fake followers icon, from Click Analytic

Fake followers:

12.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

206k

Engagement rate benchmark

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# 74
bbellabymillieshop profile picture
bbellabymillieshop
United States
Get Email
My mission is to make every woman feel beautiful from the inside out 💋 @bbellabymillie
MUJER COLLECTION
Multi-use products for her ❤️
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Followers:

11.6k
Engagement icon, from Click Analytic

Engagement rate:

18.22%
Fake followers icon, from Click Analytic

Fake followers:

25.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

141k

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# 73
brookeleannemua profile picture
brookeleannemua
United States
Get Email
💄Certified Makeup Artist
MILWAUKEE, WI
📧 [email protected]
⬇️BOOK YOUR APPOINTMENT⬇️
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Followers:

11.7k
Engagement icon, from Click Analytic

Engagement rate:

8.1%
Fake followers icon, from Click Analytic

Fake followers:

18.8%
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Average Reel plays:

35.7k

Engagement rate benchmark

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# 72
so.nimoh profile picture
so.nimoh
United States
Get Email
📍 Los Angeles
makeup artist + beauty lover 💄
@makeupbynimoh
💌 [email protected]
Followers icon, from Click Analytic

Followers:

11.7k
Engagement icon, from Click Analytic

Engagement rate:

6.4%
Fake followers icon, from Click Analytic

Fake followers:

23.9%
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Average Reel plays:

6.2k

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# 71
sonnierebelles profile picture
sonnierebelles
United States
Get Email
💄Aspiring theatre and film makeup artist
✨@chanel.beauty Beauty Advisor
💌PR/Business: [email protected]
Followers icon, from Click Analytic

Followers:

11.9k
Engagement icon, from Click Analytic

Engagement rate:

34.02%
Fake followers icon, from Click Analytic

Fake followers:

22.0%
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Average Reel plays:

15.7k

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# 70
foreverglambynique profile picture
foreverglambynique
United States
Get Email
MUA 💋 | Beauty Educator✨
Owner – @simplyniquexo
💌[email protected]
📍ATL
Followers icon, from Click Analytic

Followers:

12.4k
Engagement icon, from Click Analytic

Engagement rate:

4.07%
Fake followers icon, from Click Analytic

Fake followers:

19.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

8.5k

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# 69
lyric_sherade profile picture
lyric_sherade
United States
Get Email
NYC Makeup Artist •Editoral •SFX •TV/Film
Beauty Content Creator
PR: [email protected]
Creative Director & Art Teacher
Tiktok:Lyricsherade
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Followers:

12.4k
Engagement icon, from Click Analytic

Engagement rate:

4.54%
Fake followers icon, from Click Analytic

Fake followers:

28.5%
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Average Reel plays:

2.6k

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# 68
taylorcaldw profile picture
taylorcaldw
United States
Get Email
@ultabeauty collective 2025 🧡
dc & nyc ♡ all things beauty
[email protected]
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Followers:

12.4k
Engagement icon, from Click Analytic

Engagement rate:

3.67%
Fake followers icon, from Click Analytic

Fake followers:

19.7%
Average Reel plays icon, from Click Analytic

Average Reel plays:

13.5k

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# 67
ociera__ profile picture
ociera__
United States
Get Email
Owner of YSF Pretty 💄 Pro Makeup Artist & Beauty Educator • Milwaukee, WI • Follow the link for appointments. 💕
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Followers:

12.8k
Engagement icon, from Click Analytic

Engagement rate:

6.22%
Fake followers icon, from Click Analytic

Fake followers:

18.4%
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Average Reel plays:

2.7k

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# 66
kwbeauttyy profile picture
kwbeauttyy
United States
Get Email
@danessa_myricks ángel 👼🏼
Beauty ♱ Faith
ATX & NYC
[email protected]
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Followers:

12.8k
Engagement icon, from Click Analytic

Engagement rate:

5.12%
Fake followers icon, from Click Analytic

Fake followers:

21.6%
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Average Reel plays:

12.8k

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# 65
thebeauty_edit profile picture
thebeauty_edit
United States
Get Email
your glam bestie 🤍
tutorials + beauty tips
london
email: [email protected]
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Followers:

12.8k
Engagement icon, from Click Analytic

Engagement rate:

108.86%
Fake followers icon, from Click Analytic

Fake followers:

31.8%
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Average Reel plays:

14.0k

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# 64
andyreymua profile picture
andyreymua
United States
Get Email
welcome to my brain!
las vegas mua
mexicano
[email protected]
Followers icon, from Click Analytic

Followers:

13.2k
Engagement icon, from Click Analytic

Engagement rate:

6.84%
Fake followers icon, from Click Analytic

Fake followers:

18.6%
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Average Reel plays:

10.0k

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# 63
raazsbeauty profile picture
raazsbeauty
United States
Get Email
Beauty Content Creator
[email protected]
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Followers:

13.8k
Engagement icon, from Click Analytic

Engagement rate:

8.88%
Fake followers icon, from Click Analytic

Fake followers:

27.8%
Average Reel plays icon, from Click Analytic

Average Reel plays:

74.0k

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# 62
chayeimodel profile picture
chayeimodel
United States
Get Email
Beauty • Fashion • Lifestyle
FL📍
💌 [email protected]
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Followers:

14.1k
Engagement icon, from Click Analytic

Engagement rate:

139.69%
Fake followers icon, from Click Analytic

Fake followers:

19.4%
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Average Reel plays:

1.3M

Engagement rate benchmark

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# 61
josalynandromeda profile picture
josalynandromeda
United States
Get Email
LA 📍
Makeup Artist / Social Media Marketing 🤍
DM/Email to book
[email protected]
#makeup
Followers icon, from Click Analytic

Followers:

15.0k
Engagement icon, from Click Analytic

Engagement rate:

9.82%
Fake followers icon, from Click Analytic

Fake followers:

19.7%
Average Reel plays icon, from Click Analytic

Average Reel plays:

5.8k

Engagement rate benchmark

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# 60
leofreestyle1111 profile picture
leofreestyle1111
United States
Get Email
23 💋✨
Vegas / LA📍
⭐️ A MFKN STAR ⭐️
we dont gatekeep here, just ask nicely✨🤍
business inquiries ⬇️
[email protected]
Followers icon, from Click Analytic

Followers:

15.5k
Engagement icon, from Click Analytic

Engagement rate:

52.26%
Fake followers icon, from Click Analytic

Fake followers:

16.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

19.2k

Engagement rate benchmark

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# 59
laurenbliss profile picture
laurenbliss
United States
Get Email
NYC
beauty brand marketer
makeup girlie with dry eye
nostalgia lover
Followers icon, from Click Analytic

Followers:

16.2k
Engagement icon, from Click Analytic

Engagement rate:

18.32%
Fake followers icon, from Click Analytic

Fake followers:

25.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

23.5k

Engagement rate benchmark

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# 58
yoz.medina profile picture
yoz.medina
United States
Get Email
｡･:*˚:✧｡⏦ﾟ♡︎ 🦢
beauty content creator ✿
💌 : [email protected]
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Followers:

16.7k
Engagement icon, from Click Analytic

Engagement rate:

35.51%
Fake followers icon, from Click Analytic

Fake followers:

9.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

166k

Engagement rate benchmark

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# 57
sandijarquin_ profile picture
sandijarquin_
United States
Get Email
📍Arizona | Los Angeles
💌 [email protected]
💋 Tiktok: sandijarquin
🎥 YouTube: sandijarquin
Followers icon, from Click Analytic

Followers:

16.7k
Engagement icon, from Click Analytic

Engagement rate:

7.39%
Fake followers icon, from Click Analytic

Fake followers:

7.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

12.1k

Engagement rate benchmark

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# 56
iam__.renaa profile picture
iam__.renaa
United States
Get Email
☁️Owner of Kiraa Jewel
☁️Shop the collection🦋✨↓
Followers icon, from Click Analytic

Followers:

16.7k
Engagement icon, from Click Analytic

Engagement rate:

3.41%
Fake followers icon, from Click Analytic

Fake followers:

34.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

6.9k

Engagement rate benchmark

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# 55
cee.loux profile picture
cee.loux
United States
Get Email
beauty content creator and creative ♥︎
ldn📍
[email protected] 💌
‘CEELXSEPHORA/ CEESEPHORA’ to save £££
Followers icon, from Click Analytic

Followers:

18.4k
Engagement icon, from Click Analytic

Engagement rate:

3.13%
Fake followers icon, from Click Analytic

Fake followers:

24.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

8.0k

Engagement rate benchmark

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# 54
nhhancdsociety profile picture
nhhancdsociety
United States
Get Email
– Philadelphia | Pro Makeup Artist 🐈‍⬛
– Beauty Educator & Aesthetic Curator
– Arrange Signature Edits & 1:1 Mastery Below ↓
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Followers:

18.4k
Engagement icon, from Click Analytic

Engagement rate:

15.85%
Fake followers icon, from Click Analytic

Fake followers:

24.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

20.8k

Engagement rate benchmark

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# 53
sarahssequeira profile picture
sarahssequeira
United States
Get Email
more is more ✨
1/3 of @themaingroupchat 🎙️
[email protected]
TT: ssequeiramakeup
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Followers:

18.4k
Engagement icon, from Click Analytic

Engagement rate:

16.62%
Fake followers icon, from Click Analytic

Fake followers:

28.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

22.7k

Engagement rate benchmark

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# 52
kaylasilvamakeup profile picture
kaylasilvamakeup
United States
Get Email
Makeup • Beauty • Lifestyle
💖Follow me for makeup tips and tricks
💌[email protected]
💖 TikTok & YT @itsskayylaa
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Followers:

18.5k
Engagement icon, from Click Analytic

Engagement rate:

54.4%
Fake followers icon, from Click Analytic

Fake followers:

27.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

289k

Engagement rate benchmark

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# 51
kolbijmakeup profile picture
kolbijmakeup
United States
Get Email
in my.. me era ⭐️🧚🏿🫶🏾🎀🦋
💌: [email protected]
Followers icon, from Click Analytic

Followers:

18.6k
Engagement icon, from Click Analytic

Engagement rate:

35.88%
Fake followers icon, from Click Analytic

Fake followers:

16.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

96.1k

Engagement rate benchmark

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# 50
shauna_banaa profile picture
shauna_banaa
United States
Get Email
Heyyy bestieee ☺️👋🏽
🌸𝓜𝓪𝓴𝓮𝓾𝓹 𝓲𝓼 𝓶𝔂 𝓪𝓻𝓽🌸
[email protected]
Followers icon, from Click Analytic

Followers:

18.9k
Engagement icon, from Click Analytic

Engagement rate:

25.36%
Fake followers icon, from Click Analytic

Fake followers:

16.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

23.3k

Engagement rate benchmark

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# 49
baycaked profile picture
baycaked
United States
Get Email
Urfavestokie on TikTok
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Followers:

19.3k
Engagement icon, from Click Analytic

Engagement rate:

52.12%
Fake followers icon, from Click Analytic

Fake followers:

29.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

49.4k

Engagement rate benchmark

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# 48
bykatiness profile picture
bykatiness
United States
Get Email
PRO Makeup Artist💄Bookings & inquiries ✉️: [email protected]📍NJ/NY/PA
PRO MUA Account: @looksbykatiness
Founder: @katinessencebeauty
Followers icon, from Click Analytic

Followers:

19.5k
Engagement icon, from Click Analytic

Engagement rate:

9.24%
Fake followers icon, from Click Analytic

Fake followers:

32.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

120k

Engagement rate benchmark

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# 47
iconiclex_ profile picture
iconiclex_
United States
Get Email
i cuss too much & do makeup
🍸sephora squad ‘26
📍richmond, va
💌 [email protected]
🌿300k on tiktok: iconic.lex
Followers icon, from Click Analytic

Followers:

19.6k
Engagement icon, from Click Analytic

Engagement rate:

42.29%
Fake followers icon, from Click Analytic

Fake followers:

25.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

28.1k

Engagement rate benchmark

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# 46
itsbeautybybrit profile picture
itsbeautybybrit
United States
Get Email
[email protected]
Followers icon, from Click Analytic

Followers:

19.7k
Engagement icon, from Click Analytic

Engagement rate:

6.87%
Fake followers icon, from Click Analytic

Fake followers:

14.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

15.2k

Engagement rate benchmark

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# 45
chelline.s profile picture
chelline.s
United States
Get Email
🇵🇷Proud Afro Latina🇵🇷
▪️DM TO BOOK
▪️TIK TOK – CHELLINEEES
▪️POLICY & PRICING PINNED📌
▪️SOFT YET SNATCHED GLAM
▪️TRAVEL FOR BRIDAL ONLY
Followers icon, from Click Analytic

Followers:

20.3k
Engagement icon, from Click Analytic

Engagement rate:

3.61%
Fake followers icon, from Click Analytic

Fake followers:

26.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

10.5k

Engagement rate benchmark

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# 44
shamsiiito profile picture
shamsiiito
United States
Get Email
📍TORONTO | NYC
Beauty•Skincare•Fashion•Psychology
📩[email protected]
Sephora Squad Alum
TikTok: ShamsiiiTO (180k+)
Followers icon, from Click Analytic

Followers:

20.9k
Engagement icon, from Click Analytic

Engagement rate:

21.97%
Fake followers icon, from Click Analytic

Fake followers:

26.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

81.4k

Engagement rate benchmark

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# 43
victoriadavette profile picture
victoriadavette
United States
Get Email
lover of makeup and all things beauty
american in France 📍
💌: [email protected]
Followers icon, from Click Analytic

Followers:

23.6k
Engagement icon, from Click Analytic

Engagement rate:

48.75%
Fake followers icon, from Click Analytic

Fake followers:

17.4%
Average Reel plays icon, from Click Analytic

Average Reel plays:

46.7k

Engagement rate benchmark

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# 42
morenaxart profile picture
morenaxart
United States
Get Email
Cali
💌 [email protected]
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Followers:

23.6k
Engagement icon, from Click Analytic

Engagement rate:

5.76%
Fake followers icon, from Click Analytic

Fake followers:

26.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

33.4k

Engagement rate benchmark

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# 41
cela_bel profile picture
cela_bel
United States
Get Email
Makeup artist & mortuary cosmetologist.
📍HOUSTON TX 77039
DM for booking or any questions
Personal page @celabeltran_
Followers icon, from Click Analytic

Followers:

23.6k
Engagement icon, from Click Analytic

Engagement rate:

5.58%
Fake followers icon, from Click Analytic

Fake followers:

27.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.8k

Engagement rate benchmark

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# 40
tc.glamour profile picture
tc.glamour
United States
Get Email
PRO MUA + Beauty Creator
✘ No Dms, Text Only
Walk-ins Welcome Mon-Fri
Makeup 1:1 Courses Available ✨
#miamimua #browardmua
Followers icon, from Click Analytic

Followers:

24.2k
Engagement icon, from Click Analytic

Engagement rate:

5.61%
Fake followers icon, from Click Analytic

Fake followers:

16.4%
Average Reel plays icon, from Click Analytic

Average Reel plays:

16.7k

Engagement rate benchmark

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# 39
thekamua profile picture
thekamua
United States
Get Email
⚡️ pronounced “com” 🗣
⚡️ los angeles 🧚🏼
⚡️ NOW BOOKING! dm or email 🎨
⚡️ @keepkam ✴️
Followers icon, from Click Analytic

Followers:

25.1k
Engagement icon, from Click Analytic

Engagement rate:

42.05%
Fake followers icon, from Click Analytic

Fake followers:

26.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

13.3k

Engagement rate benchmark

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# 38
trayoncemua profile picture
trayoncemua
United States
Get Email
Psalms 23
2x Award Winning MUA🏆
[email protected]
Followers icon, from Click Analytic

Followers:

25.1k
Engagement icon, from Click Analytic

Engagement rate:

47.4%
Fake followers icon, from Click Analytic

Fake followers:

21.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

27.7k

Engagement rate benchmark

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# 37
_alyssalorraine_ profile picture
_alyssalorraine_
United States
Get Email
beauty • style • nyc
my glam rituals you’ll want to steal for yourself
self-care starts w/ a lip combo 💋
💌 [email protected]
Followers icon, from Click Analytic

Followers:

26.1k
Engagement icon, from Click Analytic

Engagement rate:

5.39%
Fake followers icon, from Click Analytic

Fake followers:

28.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

97.6k

Engagement rate benchmark

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# 36
_delcidlisbeth profile picture
_delcidlisbeth
United States
Get Email
Hiiii 🙂 I’m so happy you’re here!
Makeup + Skincare vids 🤍🇭🇳
Orl/South FL 🌴
💌 [email protected]
Social handles ⬇️
Followers icon, from Click Analytic

Followers:

26.5k
Engagement icon, from Click Analytic

Engagement rate:

10.37%
Fake followers icon, from Click Analytic

Fake followers:

9.0%
Average Reel plays icon, from Click Analytic

Average Reel plays:

85.2k

Engagement rate benchmark

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# 35
itsjaynadavis profile picture
itsjaynadavis
United States
Get Email
📍ATL
all things makeup, skincare & education
💌: [email protected]
👇🏽Products
Followers icon, from Click Analytic

Followers:

27.0k
Engagement icon, from Click Analytic

Engagement rate:

5.22%
Fake followers icon, from Click Analytic

Fake followers:

19.8%
Average Reel plays icon, from Click Analytic

Average Reel plays:

88.0k

Engagement rate benchmark

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# 34
buzzcutbby profile picture
buzzcutbby
United States
Get Email
LIP COMBO QUEEN 💋
MAC PRO MAKEUP ARTIST ⭐️
OPEN FOR COLLABORATION 💘
85k+ on tik tok 👇
Followers icon, from Click Analytic

Followers:

28.5k
Engagement icon, from Click Analytic

Engagement rate:

5.28%
Fake followers icon, from Click Analytic

Fake followers:

20.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

30.6k

Engagement rate benchmark

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# 33
andii_michael profile picture
andii_michael
United States
Get Email
ldn
Followers icon, from Click Analytic

Followers:

29.4k
Engagement icon, from Click Analytic

Engagement rate:

9.48%
Fake followers icon, from Click Analytic

Fake followers:

18.7%
Average Reel plays icon, from Click Analytic

Average Reel plays:

25.6k

Engagement rate benchmark

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# 32
slightlyunblended profile picture
slightlyunblended
United States
Get Email
Colorful Makeup Inspiration 💜
Space Nerd 🪐
I give good music taste 🎶
✨Sparkles Make the Day Better✨
Followers icon, from Click Analytic

Followers:

30.5k
Engagement icon, from Click Analytic

Engagement rate:

4.51%
Fake followers icon, from Click Analytic

Fake followers:

20.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

6.3k

Engagement rate benchmark

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# 31
avaruschmeyer_official profile picture
avaruschmeyer_official
United States
Get Email
Pfp by: @frogsouppity
Fashion Beauty Cosmetics 💄
Content Creator 💫
Model 📸
DM for Inquiries ✉️
Followers icon, from Click Analytic

Followers:

32.2k
Engagement icon, from Click Analytic

Engagement rate:

22.54%
Fake followers icon, from Click Analytic

Fake followers:

28.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

85.0k

Engagement rate benchmark

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# 30
jvictoria.mua profile picture
jvictoria.mua
United States
Get Email
MUA + Mom + Woman of God 🕊️ | @jvictoria___
Specializing in Versatile Soft Glams
Travel + Bridal + Mentorship
Digital Products Available
Followers icon, from Click Analytic

Followers:

34.7k
Engagement icon, from Click Analytic

Engagement rate:

20.69%
Fake followers icon, from Click Analytic

Fake followers:

19.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

157k

Engagement rate benchmark

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# 29
leedeevee profile picture
leedeevee
United States
Get Email
📍LA
@evolvexmodels
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Followers:

36.4k
Engagement icon, from Click Analytic

Engagement rate:

9.33%
Fake followers icon, from Click Analytic

Fake followers:

33.8%
Average Reel plays icon, from Click Analytic

Average Reel plays:

44.0k

Engagement rate benchmark

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# 28
cindyruzibeauty profile picture
cindyruzibeauty
United States
Get Email
Your fav beauty bestie🫶🏻🇦🇱
Pharmacist
💌: [email protected]
Followers icon, from Click Analytic

Followers:

39.4k
Engagement icon, from Click Analytic

Engagement rate:

3.46%
Fake followers icon, from Click Analytic

Fake followers:

18.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

16.0k

Engagement rate benchmark

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# 27
julianwolfstoller profile picture
julianwolfstoller
United States
Get Email
NYC
@opusbeauty
[email protected]
Followers icon, from Click Analytic

Followers:

43.5k
Engagement icon, from Click Analytic

Engagement rate:

70.41%
Fake followers icon, from Click Analytic

Fake followers:

21.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

7.9k

Engagement rate benchmark

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# 26
iamcharityleigh profile picture
iamcharityleigh
United States
Get Email
⚡️Self taught MUA⚡️ – Ziya’s mama 🧸✨💗 – Vibin through life with my beautiful fam!
Followers icon, from Click Analytic

Followers:

45.4k
Engagement icon, from Click Analytic

Engagement rate:

3.48%
Fake followers icon, from Click Analytic

Fake followers:

28.7%
Average Reel plays icon, from Click Analytic

Average Reel plays:

4.2k

Engagement rate benchmark

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# 25
jasorjas profile picture
jasorjas
United States
Get Email
@winnluxes
MN | beauty girly
💌 : [email protected]
Followers icon, from Click Analytic

Followers:

45.6k
Engagement icon, from Click Analytic

Engagement rate:

8.43%
Fake followers icon, from Click Analytic

Fake followers:

20.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

43.1k

Engagement rate benchmark

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# 24
angeladavila00 profile picture
angeladavila00
United States
Get Email
Makeup💄25años/N.L.🇲🇽 @angela.davila0
@colourpopcosmetics 💸Code:”5Angidav”
💌[email protected]
Followers icon, from Click Analytic

Followers:

45.7k
Engagement icon, from Click Analytic

Engagement rate:

4.16%
Fake followers icon, from Click Analytic

Fake followers:

16.4%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.8k

Engagement rate benchmark

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# 23
norabeautyblog profile picture
norabeautyblog
United States
Get Email
Makeup Artist | Content Creator
همکاری📥دایرکت
Followers icon, from Click Analytic

Followers:

51.4k
Engagement icon, from Click Analytic

Engagement rate:

6.02%
Fake followers icon, from Click Analytic

Fake followers:

25.4%
Average Reel plays icon, from Click Analytic

Average Reel plays:

80.4k

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# 22
daralevitan profile picture
daralevitan
United States
Get Email
📍NYC
💌 [email protected]
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Followers:

62.7k
Engagement icon, from Click Analytic

Engagement rate:

3.15%
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Fake followers:

16.4%
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Average Reel plays:

66.3k

Engagement rate benchmark

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# 21
jessrodiz profile picture
jessrodiz
United States
Get Email
MI
business: [email protected]
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Followers:

63.4k
Engagement icon, from Click Analytic

Engagement rate:

23.01%
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Fake followers:

26.9%
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Average Reel plays:

11.6k

Engagement rate benchmark

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# 20
_court.paige_ profile picture
_court.paige_
United States
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💗 beauty experiments & fun
🎓yale psych grad
💗 tiktok: @.courtpaige (150k+)
💌 [email protected]
⬇️ product links & socials ⬇️
Followers icon, from Click Analytic

Followers:

65.7k
Engagement icon, from Click Analytic

Engagement rate:

3.97%
Fake followers icon, from Click Analytic

Fake followers:

22.2%
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Average Reel plays:

320k

Engagement rate benchmark

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# 19
florencelucky profile picture
florencelucky
United States
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Beauty Content Creator
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Followers:

71.6k
Engagement icon, from Click Analytic

Engagement rate:

12.62%
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Fake followers:

22.5%
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Average Reel plays:

61.4k

Engagement rate benchmark

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# 18
leealtringer profile picture
leealtringer
United States
Get Email
🫐🐁🐸🐌🪿🏳️‍⚧️🏳️‍🌈
📧: [email protected]
Followers icon, from Click Analytic

Followers:

75.1k
Engagement icon, from Click Analytic

Engagement rate:

5.54%
Fake followers icon, from Click Analytic

Fake followers:

30.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

68.1k

Engagement rate benchmark

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# 17
ravensimone.__ profile picture
ravensimone.__
United States
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ORL, FL📍 Beauty|Lifestyle|Running
👩🏾‍🤝‍👨🏿Fiancée 💍✨
📧: [email protected]
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Followers:

79.7k
Engagement icon, from Click Analytic

Engagement rate:

3%
Fake followers icon, from Click Analytic

Fake followers:

22.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

59.1k

Engagement rate benchmark

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# 16
glamflowerx profile picture
glamflowerx
United States
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makeup for fairies 🧚‍♀️🇨🇦 25✨
perfume addict @keelyreviewsperfume
influencer talent manager @grail.talent
💌: [email protected]
Followers icon, from Click Analytic

Followers:

84.2k
Engagement icon, from Click Analytic

Engagement rate:

4.53%
Fake followers icon, from Click Analytic

Fake followers:

29.4%
Average Reel plays icon, from Click Analytic

Average Reel plays:

6.7k

Engagement rate benchmark

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# 15
freya86_ff profile picture
freya86_ff
United States
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☠️edgy, chaotic, soft goth & punk
🖤中文/English
🐦‍⬛PR: DM/[email protected]
Followers icon, from Click Analytic

Followers:

85.1k
Engagement icon, from Click Analytic

Engagement rate:

3.59%
Fake followers icon, from Click Analytic

Fake followers:

18.4%
Average Reel plays icon, from Click Analytic

Average Reel plays:

39.0k

Engagement rate benchmark

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# 14
jackiefmua profile picture
jackiefmua
United States
Get Email
Celebrity MUA/Content Creator
New York
partnerships, pr & collabs 📧 [email protected]
client inquiries💄[email protected]
Followers icon, from Click Analytic

Followers:

86.2k
Engagement icon, from Click Analytic

Engagement rate:

11.78%
Fake followers icon, from Click Analytic

Fake followers:

21.7%
Average Reel plays icon, from Click Analytic

Average Reel plays:

20.4k

Engagement rate benchmark

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# 13
waitisthattara profile picture
waitisthattara
United States
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LA 📍Fashion|Beauty|Lifestyle 💖
Gemini Sun | Aquarius Rising 🌬
📧 [email protected]
Followers icon, from Click Analytic

Followers:

97.0k
Engagement icon, from Click Analytic

Engagement rate:

7.39%
Fake followers icon, from Click Analytic

Fake followers:

28.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

61.2k

Engagement rate benchmark

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# 12
allythingsbeauty profile picture
allythingsbeauty
United States
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beauty + fashion + events
glowing up in STL
building @thirsty.lemon
💌 [email protected]
Followers icon, from Click Analytic

Followers:

107k
Engagement icon, from Click Analytic

Engagement rate:

4.04%
Fake followers icon, from Click Analytic

Fake followers:

18.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

73.1k

Engagement rate benchmark

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# 11
themotherbirdie profile picture
themotherbirdie
United States
Get Email
Diva
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Followers:

115k
Engagement icon, from Click Analytic

Engagement rate:

20.25%
Fake followers icon, from Click Analytic

Fake followers:

15.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

239k

Engagement rate benchmark

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# 10
roni4444ka profile picture
roni4444ka
United States
Get Email
22/Ukraine 🇺🇦
pr/collabs – DM
🔻Support people of Ukraine🔻
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Followers:

119k
Engagement icon, from Click Analytic

Engagement rate:

6.07%
Fake followers icon, from Click Analytic

Fake followers:

24.8%
Average Reel plays icon, from Click Analytic

Average Reel plays:

173k

Engagement rate benchmark

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Ready to unlock full insights on +380,000 Beauty Influencers on Instagram

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# 09
maytahmi profile picture
maytahmi
United States
Get Email
⭐️ beauty lover
🌀 creator
🏡 uk
📧 [email protected]
Followers icon, from Click Analytic

Followers:

122k
Engagement icon, from Click Analytic

Engagement rate:

45.01%
Fake followers icon, from Click Analytic

Fake followers:

22.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

470k

Engagement rate benchmark

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# 08
sourandnasty profile picture
sourandnasty
United States
Get Email
📍NY
avoid fees get deals
📩: [email protected]
Followers icon, from Click Analytic

Followers:

123k
Engagement icon, from Click Analytic

Engagement rate:

10.44%
Fake followers icon, from Click Analytic

Fake followers:

20.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

88.5k

Engagement rate benchmark

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# 07
senorfenty profile picture
senorfenty
United States
Get Email
⁣📍- London⠀
Youtuber 🎬🎥🎥⠀
📩 – [email protected]
LANGUAGE ENTHUSIAST (I speak 6)
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Followers:

151k
Engagement icon, from Click Analytic

Engagement rate:

3.17%
Fake followers icon, from Click Analytic

Fake followers:

24.0%
Average Reel plays icon, from Click Analytic

Average Reel plays:

214k

Engagement rate benchmark

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# 06
emclark profile picture
emclark
United States
Get Email
sharing my favorites ♡ beauty & mom life
YouTube: @emclark TT: emxclark
✉️[email protected]
📍VA/DC/NYC
Followers icon, from Click Analytic

Followers:

160k
Engagement icon, from Click Analytic

Engagement rate:

5.9%
Fake followers icon, from Click Analytic

Fake followers:

32.0%
Average Reel plays icon, from Click Analytic

Average Reel plays:

312k

Engagement rate benchmark

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# 05
lsgmakeup profile picture
lsgmakeup
United States
Get Email
🇬🇧 UK
Content Creation: @sayidosocials
Freelance Page: @lsgmua
Followers icon, from Click Analytic

Followers:

205k
Engagement icon, from Click Analytic

Engagement rate:

23.87%
Fake followers icon, from Click Analytic

Fake followers:

23.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

269k

Engagement rate benchmark

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# 04
velabeauty profile picture
velabeauty
United States
Get Email
💌 [email protected]
📽️ Daily videos
🛒 SHOP MY LINKS HERE ⇩
Followers icon, from Click Analytic

Followers:

525k
Engagement icon, from Click Analytic

Engagement rate:

3.13%
Fake followers icon, from Click Analytic

Fake followers:

27.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.9M

Engagement rate benchmark

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# 03
nyadolliee profile picture
nyadolliee
United States
Get Email
🇸🇸
TX/NYC
[email protected]
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Followers:

632k
Engagement icon, from Click Analytic

Engagement rate:

13.71%
Fake followers icon, from Click Analytic

Fake followers:

22.4%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.5M

Engagement rate benchmark

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# 02
irisxgrace profile picture
irisxgrace
United States
Get Email
i like to paint my face
💌: [email protected] @albytalent
📍Florida
⬇️long form vids⬇️
Followers icon, from Click Analytic

Followers:

685k
Engagement icon, from Click Analytic

Engagement rate:

5.44%
Fake followers icon, from Click Analytic

Fake followers:

16.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

575k

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# 01
gabxxrielle profile picture
gabxxrielle
United States
Get Email
happy you’re here
makeup!
atx
[email protected]
Followers icon, from Click Analytic

Followers:

1.2M
Engagement icon, from Click Analytic

Engagement rate:

3.93%
Fake followers icon, from Click Analytic

Fake followers:

24.0%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.0M

Engagement rate benchmark

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Beauty Influencer Market Insights

Beauty influencers on Instagram have become cultural tastemakers and trendsetters, blending tutorials, product reviews, skincare science, and personality-driven content. From celebrity makeup artists to dermatology educators and rising creator voices, these influencers help audiences discover the products, techniques, and routines that define modern beauty culture. This ranking is built using verified follower counts, engagement rates, audience demographics, and content performance — helping brands pinpoint creators with genuine influence and relevance.

Frequently asked questions about influencer rankings

How are the Top 100 Beauty Influencers on Instagram chosen?
This ranking uses verified follower data, engagement rates, audience authenticity, content consistency, and growth trends. We analyze public Instagram metrics to ensure the list highlights creators with real influence, not just large follower counts.
What types of beauty content do these influencers create?
Instagram beauty creators produce makeup tutorials, skincare routines, haircare tips, product reviews, ingredient breakdowns, “get ready with me” videos, beauty hacks, and professional behind-the-scenes content. The variety ensures coverage of every major beauty interest.
Why should brands partner with beauty influencers on Instagram?
Beauty influencers have highly engaged audiences who trust their recommendations. For cosmetic brands, skincare lines, haircare products, and wellness companies, these partnerships can drive awareness, conversions, and community loyalty.
Are micro beauty influencers valuable for campaigns?
Absolutely. Many micro and mid-tier beauty influencers boast highly engaged niche communities, often translating to stronger trust and more meaningful interactions than celebrity accounts.
How can brands find beauty influencers that match their audience?
With Click Analytic, you can filter 400M+ creator profiles by niche, engagement rate, audience demographics (age/location), growth trends, and performance metrics — making it quick and easy to build targeted influencer lists for any beauty campaign.
Want to explore beauty influencers with detailed audience insights?
Click Analytic lets you analyze creator audiences, engagement behavior, and lookalikes instantly. Try it free to discover the best Instagram beauty influencers for your next campaign.

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