Kolkata’s vibrant digital landscape has given rise to a thriving community of content creators who are reshaping how audiences engage with fashion, beauty, food, lifestyle, and entertainment. The city has become a hub for diverse influencers ranging from mega-influencers with millions of followers to emerging micro-influencers carving out their unique niches. The influencer ecosystem in Kolkata spans across multiple content categories and follower tiers. Mega-influencers in the city command followings exceeding one million subscribers and typically focus on lifestyle, food and beverage, and entertainment content. Macro-influencers with follower counts between 100,000 and one million often specialize in fashion, beauty, lifestyle, and entertainment sectors. Micro-influencers, despite having smaller audiences ranging from tens of thousands of followers, frequently demonstrate exceptional engagement rates and maintain highly loyal, niche-focused communities. Food and beverage content creators have established themselves as prominent figures in Kolkata’s influencer scene, with many branching into entrepreneurial ventures such as restaurants, bakeries, and coffee brands. Beauty and makeup influencers contribute significantly to the platform, offering tutorials, product reviews, and skincare advice to their audiences. Fashion influencers showcase styling expertise, trend analysis, and personal aesthetic perspectives that resonate with fashion enthusiasts across the region and beyond. Lifestyle and entertainment content creators produce relatable, daily-life focused material that connects with viewers seeking authentic, engaging narratives. This includes fashion bloggers, travel enthusiasts, professional dancers, cinematographers, and wellness advocates. Several creators also maintain presence across multiple platforms including Instagram, YouTube, TikTok, and Facebook, maximizing their reach and impact across different audience segments. The engagement rates among Kolkata-based influencers vary significantly, with some creators achieving exceptionally high engagement metrics that demonstrate strong audience connection and content relevance. Followers are often drawn to creators who offer specialized knowledge, entertainment value, educational content, or authentic personal narratives that reflect the diverse interests and demographics of their audiences. Brands looking to collaborate with Kolkata-based content creators benefit from access to a rich talent pool offering various niches, audience sizes, and engagement capabilities. The city’s influencer landscape continues to evolve, with new creators emerging regularly while established influencers expand their reach and diversify their content offerings.