Top Beauty Instagram Influencers in Brazil

Discover the most influential beauty creators in Brazil shaping trends in makeup, skincare, haircare, and self-expression across Instagram.

by Jules Carmaux | Jan 9, 2026 | Influencer Rankings

Brazil flag above bold text stating "Top Beauty Instagram Influencers in Brazil" on a pink gradient background with white concentric circles, celebrating leading beauty creators and trends from Brazil.

Top Beauty Instagram Influencers in Brazil

Discover the most influential beauty creators in Brazil shaping trends in makeup, skincare, haircare, and self-expression across Instagram.
Author avatar

Jules Carmaux . 1 min read . Jan 9, 2026

Last date updated: Jan 09, 2026. Showing 44 of 10,312 profiles.
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# 44
beatrizmariaoficial profile picture
beatrizmariaoficial
—
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🎬 | Cachos • Beleza • Vida real
📍 | Salvador, BA
📧 | [email protected]
🎥 | Youtube +700k⤵️
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Followers:

654k
Engagement icon, from Click Analytic

Engagement rate:

15.33%
Fake followers icon, from Click Analytic

Fake followers:

21.5%
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Average Reel plays:

1.3M

Engagement rate benchmark

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# 43
reservapaula.amaria profile picture
reservapaula.amaria
—
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Fala pra mim? 🗣️
📧 [email protected]
conta oficial: @paula.amaria
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Followers:

658k
Engagement icon, from Click Analytic

Engagement rate:

6.61%
Fake followers icon, from Click Analytic

Fake followers:

14.3%
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Average Reel plays:

633k

Engagement rate benchmark

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# 42
thayaoficiall profile picture
thayaoficiall
—
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•Beleza com humor, eai jurupinga?
SHEIN 🏷️ Q4BRthayaoficiall643
Kickboxing 🥊
“A menina dos pulin”
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Followers:

659k
Engagement icon, from Click Analytic

Engagement rate:

3.06%
Fake followers icon, from Click Analytic

Fake followers:

21.3%
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Average Reel plays:

306k

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# 41
thaischagaszz profile picture
thaischagaszz
—
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beauty | real life | cachos 🌟
trabalhos: @jobsthaischagas
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Followers:

660k
Engagement icon, from Click Analytic

Engagement rate:

7.04%
Fake followers icon, from Click Analytic

Fake followers:

21.5%
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Average Reel plays:

624k

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# 40
juliarodrigues profile picture
juliarodrigues
—
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Digital: [email protected]
agenciamento @agenciafivecasting
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Followers:

668k
Engagement icon, from Click Analytic

Engagement rate:

3.08%
Fake followers icon, from Click Analytic

Fake followers:

24.1%
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Average Reel plays:

388k

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# 39
julhatedesco profile picture
julhatedesco
—
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é julia, mas julha pros íntimos
edite com @nossopreset
[email protected]
(des)conselhos podcast 🎙️
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Followers:

673k
Engagement icon, from Click Analytic

Engagement rate:

3.26%
Fake followers icon, from Click Analytic

Fake followers:

17.5%
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Average Reel plays:

766k

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# 38
anaa_chr profile picture
anaa_chr
—
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💝Caixa postal: 03 cep 85301970
💌: [email protected]
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Followers:

677k
Engagement icon, from Click Analytic

Engagement rate:

3.52%
Fake followers icon, from Click Analytic

Fake followers:

15.0%
Average Reel plays icon, from Click Analytic

Average Reel plays:

286k

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# 37
laissantiagoy profile picture
laissantiagoy
—
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Menina dos olhos de Deus ✨
2026 é MEUU ✨
Publi: (71)9 92659316 📫
Embaixadora @esportiva.bet 🚀
@laissantiagoof
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Followers:

692k
Engagement icon, from Click Analytic

Engagement rate:

5.12%
Fake followers icon, from Click Analytic

Fake followers:

16.0%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.2M

Engagement rate benchmark

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# 36
danycartter profile picture
danycartter
—
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🎥 Vida real em vídeos
💍 Rotina de recém casada
💡 Dicas úteis e práticas
💌 Publi: [email protected]
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Followers:

695k
Engagement icon, from Click Analytic

Engagement rate:

3.67%
Fake followers icon, from Click Analytic

Fake followers:

15.7%
Average Reel plays icon, from Click Analytic

Average Reel plays:

818k

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# 35
barcllay profile picture
barcllay
—
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🇧🇷
Toda honra e glória a Deus
Pré candidata a Dep. Federal – SP
Embaixadora @novojovem.sp
Followers icon, from Click Analytic

Followers:

696k
Engagement icon, from Click Analytic

Engagement rate:

19.09%
Fake followers icon, from Click Analytic

Fake followers:

15.4%
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Average Reel plays:

634k

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# 34
iamirella profile picture
iamirella
—
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Eai preta, bora falar de beleza? 💄
📍São Paulo
📩 [email protected]
💫 Tiktok +4M
Followers icon, from Click Analytic

Followers:

701k
Engagement icon, from Click Analytic

Engagement rate:

5.66%
Fake followers icon, from Click Analytic

Fake followers:

20.0%
Average Reel plays icon, from Click Analytic

Average Reel plays:

653k

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# 33
larissa.lemos profile picture
larissa.lemos
—
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Nordestina e sem caquiado! ✨
contato: [email protected]
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Followers:

704k
Engagement icon, from Click Analytic

Engagement rate:

7.11%
Fake followers icon, from Click Analytic

Fake followers:

37.8%
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Average Reel plays:

759k

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# 32
carmelitaevilim profile picture
carmelitaevilim
—
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mineira, bh | ls 🇧🇷 @carmelidaily
📩 [email protected]
Followers icon, from Click Analytic

Followers:

708k
Engagement icon, from Click Analytic

Engagement rate:

10.45%
Fake followers icon, from Click Analytic

Fake followers:

19.8%
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Average Reel plays:

983k

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# 31
gabrielacosta________ profile picture
gabrielacosta________
—
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Brazilian storyteller | Fashion & Travel | Cross-cultural lifestyle (🇧🇷🇰🇷🇺🇸)
📚 Best-selling author of 5 fiction books.
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Followers:

711k
Engagement icon, from Click Analytic

Engagement rate:

3.27%
Fake followers icon, from Click Analytic

Fake followers:

13.8%
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Average Reel plays:

475k

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# 30
doceanaleticia profile picture
doceanaleticia
—
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🎀𝖶𝖾𝗅𝖼𝗈𝗆𝖾 𝗍𝗈 𝗆𝗒 𝗅𝗂𝖿𝖾 𐙚₊˚⟡˖ ࣪
🌷𝖴𝗆𝖺 𝗌𝖾𝗀𝗎𝗂𝖽𝗈𝗋𝖺 𝖽𝖾 𝖩𝖾𝗌𝗎𝗌 ✞
lifestyle | moda | selfcare | routine
daily: @daily_doceaninha
𝖺𝗌𝗌𝖾𝗌𝗌𝗈𝗋𝗂𝖺￬
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Followers:

720k
Engagement icon, from Click Analytic

Engagement rate:

12.31%
Fake followers icon, from Click Analytic

Fake followers:

13.7%
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Average Reel plays:

984k

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# 29
rafaa.mmz profile picture
rafaa.mmz
—
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Oi, fique a vontade ✨
Assista os stories 👆🏼
Perfil reserva: @rafaa.mmz1
Sinop-MT 📍🇧🇷
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Followers:

723k
Engagement icon, from Click Analytic

Engagement rate:

2.68%
Fake followers icon, from Click Analytic

Fake followers:

17.9%
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Average Reel plays:

337k

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# 28
biachagas19 profile picture
biachagas19
—
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📍João Pessoa
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Followers:

757k
Engagement icon, from Click Analytic

Engagement rate:

2.56%
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Fake followers:

19.1%
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Average Reel plays:

594k

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# 27
sarinagomess profile picture
sarinagomess
—
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📍São Paulo
nascida no japão e criada no brasil🇯🇵🇧🇷
fashion / lifestyle / beauty
📩 [email protected]
Followers icon, from Click Analytic

Followers:

760k
Engagement icon, from Click Analytic

Engagement rate:

2.31%
Fake followers icon, from Click Analytic

Fake followers:

15.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

462k

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# 26
fernanda.ganzarolli profile picture
fernanda.ganzarolli
—
Get Email
Vamos dar uma força para quem está começando! 🙏🏽
📩 Parcerias: [email protected]
Caixa postal: 29 – cep 13170-970 Sumaré SP
Followers icon, from Click Analytic

Followers:

788k
Engagement icon, from Click Analytic

Engagement rate:

2.82%
Fake followers icon, from Click Analytic

Fake followers:

4.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

327k

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# 25
thaibbs profile picture
thaibbs
—
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Rotina • Autocuidado • Maquiagem 🎀🧖🏻‍♀️
• Capela do alto, SP.
• +1.6M Tiktok
• [email protected]
📞 @contatothaibbs
Followers icon, from Click Analytic

Followers:

789k
Engagement icon, from Click Analytic

Engagement rate:

11.24%
Fake followers icon, from Click Analytic

Fake followers:

27.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.0M

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# 24
julianaramos profile picture
julianaramos
—
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MAMÃE DOS GÊMEOS ELOÁ & SAMUEL 🩵💖
CEO: @jresteticaebronze 🧖🏻‍♀️ @casacaraguatatubaofc 🏝️
CASADA @viinyy_
Followers icon, from Click Analytic

Followers:

810k
Engagement icon, from Click Analytic

Engagement rate:

4.48%
Fake followers icon, from Click Analytic

Fake followers:

21.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.1M

Engagement rate benchmark

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# 23
daanielasantos_ profile picture
daanielasantos_
—
Get Email
E-mail: [email protected]
Contato @mzcreators
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Followers:

811k
Engagement icon, from Click Analytic

Engagement rate:

4.65%
Fake followers icon, from Click Analytic

Fake followers:

24.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

559k

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# 22
julinhanoronhaa profile picture
julinhanoronhaa
—
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Sou uma princesa chamada Júlia! Sejam bem vindos pexual!❤️‍🔥 IG monitorado pelos meus papais @noronhavivii @pozevidalouca
Followers icon, from Click Analytic

Followers:

813k
Engagement icon, from Click Analytic

Engagement rate:

11.73%
Fake followers icon, from Click Analytic

Fake followers:

16.7%
Average Reel plays icon, from Click Analytic

Average Reel plays:

4.1M

Engagement rate benchmark

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# 21
vivimaneco profile picture
vivimaneco
—
Get Email
• | 𝚃𝚞𝚝𝚘𝚛𝚒𝚊𝚒𝚜 𝚍𝚎𝚜𝚌𝚘𝚖𝚙𝚕𝚒𝚌𝚊𝚍𝚘𝚜
• | 𝙼𝚞𝚗𝚍𝚊𝚞-𝙲𝚎 📍
• | 𝙼𝚒𝚗𝚑𝚊 𝚕𝚘𝚓𝚊 @20makiar
• | 𝐌𝐞𝐮𝐬 𝐜𝐮𝐫𝐬𝐨𝐬 👇🏼
Followers icon, from Click Analytic

Followers:

813k
Engagement icon, from Click Analytic

Engagement rate:

2.59%
Fake followers icon, from Click Analytic

Fake followers:

15.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

887k

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# 20
imdudabarreto profile picture
imdudabarreto
—
Get Email
✨ Cabelo, Beleza & Lifestyle
💪 Fitness, Bem-estar & Autocuidado
📍 SJRP – SP
💌 Parcerias: [email protected]
🌟 Meus favoritos aqui👇
Followers icon, from Click Analytic

Followers:

816k
Engagement icon, from Click Analytic

Engagement rate:

4.9%
Fake followers icon, from Click Analytic

Fake followers:

27.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

478k

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# 19
marttarocha_ profile picture
marttarocha_
—
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Dicas | Beauty
ttk: @marttarocha_ (+500k)
YT: Marttarochaa (+700k)
✉️ [email protected]
Followers icon, from Click Analytic

Followers:

822k
Engagement icon, from Click Analytic

Engagement rate:

2.09%
Fake followers icon, from Click Analytic

Fake followers:

31.6%
Average Reel plays icon, from Click Analytic

Average Reel plays:

1.0M

Engagement rate benchmark

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# 18
sandraportomakeup profile picture
sandraportomakeup
—
Get Email
Pele madura 48 | Beauty|Skincare
#1 pele preta em beleza madura
[email protected]
Comercial 51 98260-9568
Meu curso on line⬇️
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Followers:

823k
Engagement icon, from Click Analytic

Engagement rate:

10.07%
Fake followers icon, from Click Analytic

Fake followers:

25.3%
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Average Reel plays:

308k

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# 17
monickwerneck profile picture
monickwerneck
—
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Oi, Kuregas! Sou de Nova Iguaçu-RJ☀️
Por aqui falamos de tudo, com muito amor e humor.
Mamãe da @iriswerneckbaby
@impdigitalagencia | Publicidades ⤵️
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Followers:

838k
Engagement icon, from Click Analytic

Engagement rate:

4.46%
Fake followers icon, from Click Analytic

Fake followers:

15.2%
Average Reel plays icon, from Click Analytic

Average Reel plays:

422k

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# 16
radarodrigues profile picture
radarodrigues
—
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📍Piracicaba – SP
👩🏼‍💻@radamakeups
✨BELEZA • DICAS • PETS • VIDA REAL
📩 [email protected]
Followers icon, from Click Analytic

Followers:

843k
Engagement icon, from Click Analytic

Engagement rate:

2.26%
Fake followers icon, from Click Analytic

Fake followers:

20.1%
Average Reel plays icon, from Click Analytic

Average Reel plays:

435k

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# 15
brunaluizamakeup profile picture
brunaluizamakeup
—
Get Email
💄 Beleza • Lifestyle • Makeup
✨ Transformando tendências em inspiração
📲 TikTok 2.1M | YouTube 450K+
💌 [email protected]
Followers icon, from Click Analytic

Followers:

843k
Engagement icon, from Click Analytic

Engagement rate:

4.1%
Fake followers icon, from Click Analytic

Fake followers:

20.4%
Average Reel plays icon, from Click Analytic

Average Reel plays:

244k

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# 14
nathaliardiniz profile picture
nathaliardiniz
—
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✈️ Crio pra viajar e viajo pra criar.
🧠 @voya.solutions | @boutiquedobrigadeirogyn
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Followers:

857k
Engagement icon, from Click Analytic

Engagement rate:

3.7%
Fake followers icon, from Click Analytic

Fake followers:

19.9%
Average Reel plays icon, from Click Analytic

Average Reel plays:

111k

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# 13
mariaclarapavanelli profile picture
mariaclarapavanelli
—
Get Email
beauty, style & ⚕️
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Followers:

858k
Engagement icon, from Click Analytic

Engagement rate:

4.27%
Fake followers icon, from Click Analytic

Fake followers:

20.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

627k

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# 12
vpazini profile picture
vpazini
—
Get Email
@integralmedica – CUPOM: PAZINI🏷️
@comprinhasdavp 🛍️✨
• [email protected]
Followers icon, from Click Analytic

Followers:

862k
Engagement icon, from Click Analytic

Engagement rate:

7.24%
Fake followers icon, from Click Analytic

Fake followers:

27.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

792k

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# 11
dicasdakarol profile picture
dicasdakarol
—
Get Email
Dicas de beleza e autocuidado em casa 🤎
Contato: [email protected]
Links dos produtos que eu uso na rotina de cuidados com o cabelo 👇🏼
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Followers:

886k
Engagement icon, from Click Analytic

Engagement rate:

2.86%
Fake followers icon, from Click Analytic

Fake followers:

17.7%
Average Reel plays icon, from Click Analytic

Average Reel plays:

357k

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# 10
nathbutteer profile picture
nathbutteer
—
Get Email
🦋|24
🏙️|>>SP
|Tiktok: NathButter (+2M🌽)
📧|[email protected] | @wupperdigital
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Followers:

892k
Engagement icon, from Click Analytic

Engagement rate:

27.11%
Fake followers icon, from Click Analytic

Fake followers:

18.5%
Average Reel plays icon, from Click Analytic

Average Reel plays:

329k

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# 09
vecollen profile picture
vecollen
—
Get Email
• beauty | fashion | communication | 🏳️‍⚧️
• tiktok : vecollen (+4,5M)
📧 [email protected]
Followers icon, from Click Analytic

Followers:

898k
Engagement icon, from Click Analytic

Engagement rate:

2.08%
Fake followers icon, from Click Analytic

Fake followers:

21.3%
Average Reel plays icon, from Click Analytic

Average Reel plays:

733k

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# 08
mariataisla profile picture
mariataisla
—
Get Email
@maslabrasil
Amor, família, vida real e uns looks no meio.
Assessoria: Rodrigo (83) 98860-9682
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Followers:

906k
Engagement icon, from Click Analytic

Engagement rate:

9.16%
Fake followers icon, from Click Analytic

Fake followers:

12.6%
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Average Reel plays:

764k

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# 07
thaispech_ profile picture
thaispech_
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Beleza – Cabelos – Life Style
👑 Embaixadora e Gestora Gold Spell
Produtos com desconto ⤵️
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Followers:

918k
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Engagement rate:

2.12%
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Fake followers:

5.3%
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Average Reel plays:

627k

Engagement rate benchmark

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# 06
quelmoreira profile picture
quelmoreira
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Ôi! Esse é o meu programa, onde você acompanha a minha vida ✨
💌 [email protected]
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Followers:

919k
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Engagement rate:

2.31%
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Fake followers:

15.1%
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Average Reel plays:

294k

Engagement rate benchmark

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# 05
lorrayne_carolyne profile picture
lorrayne_carolyne
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• Beleza, Estilo, Empoderamento.
Represented by: @gaiah
📩 [email protected]
+ 2M Tk tk
📍São Paulo
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Followers:

921k
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Engagement rate:

3.11%
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Fake followers:

20.7%
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Average Reel plays:

690k

Engagement rate benchmark

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# 04
samanthaaborges profile picture
samanthaaborges
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TA PEGANDO A FIAÇÃO??
+700mil no Tktok
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Followers:

942k
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Engagement rate:

5%
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Fake followers:

11.4%
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Average Reel plays:

1.0M

Engagement rate benchmark

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# 03
kaanade profile picture
kaanade
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food, beauty, lifestyle, travel
Email: [email protected]
TikTok 4M
🇧🇷 | 🇺🇸
@dailykaanade
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Followers:

949k
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Engagement rate:

4.12%
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Fake followers:

17.0%
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Average Reel plays:

820k

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# 02
sarahalvx profile picture
sarahalvx
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Founder: @academiadastrancas
cabelo| beleza | lifestyle
[email protected]
🇧🇷são paulo
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Followers:

953k
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Engagement rate:

7.82%
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Fake followers:

27.2%
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Average Reel plays:

733k

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# 01
isapaoli profile picture
isapaoli
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[email protected] | @conde_mais
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Followers:

987k
Engagement icon, from Click Analytic

Engagement rate:

19.34%
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Fake followers:

19.4%
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Average Reel plays:

607k

Engagement rate benchmark

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Brazil Beauty Influencer Market Insights

Brazil is one of the most dynamic beauty markets in the world, powered by creators who blend creativity, diversity, and authenticity. From São Paulo’s professional makeup artists to Rio’s lifestyle beauty influencers and Afro-Brazilian creators leading representation, Brazilian beauty influencers strongly impact purchasing decisions and brand loyalty. This ranking is built using verified engagement rates, audience demographics, follower growth, and content performance to help brands collaborate with confidence and precision.

Frequently asked questions about influencer rankings

How do you rank beauty influencers in Brazil?
We rank Brazilian beauty influencers using a combination of verified engagement rate, audience quality, follower growth, content consistency, and overall influence within the beauty niche. This ensures the list reflects real impact, not just follower count.
Why work with beauty influencers in Brazil?
Brazil has one of the most engaged beauty audiences globally. Brazilian consumers are highly responsive to influencer recommendations, making local creators extremely effective for product discovery, brand trust, and conversion.
Which beauty niches are most popular in Brazil?
Makeup tutorials, skincare routines, haircare for curly and textured hair, body positivity, and fragrance content perform particularly well. There is also strong growth in dermatology-focused and ingredient-education creators.
Are micro-influencers effective in the Brazilian beauty market?
Yes. Micro and mid-size influencers in Brazil often deliver higher engagement and stronger community trust. Many brands achieve better ROI by combining a few large creators with multiple niche micro-influencers.
How can I find beauty influencers in specific Brazilian cities?
With Click Analytic, you can filter creators by city (São Paulo, Rio de Janeiro, Belo Horizonte, etc.), audience location, engagement rate, follower growth, and niche. This allows brands to build highly targeted influencer lists in minutes.

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