Emma Chamberlain and Lancôme

Emma Chamberlain working with Lancôme is a hidden gem. 💎

Why?

Because it’s all about keeping it real and making intelligent matches.

Join us at Click Analytic as we examine why this brand ambassador deal is making waves.

Last year, Emma, a big name on social media, joined forces with Lancôme to dive into the beauty world. 

They created a cool series called “How Do You Say Beauty in French,” giving us a peek into Lancôme’s world through Emma’s eyes. 

The series was so popular that they’re now busy with season 2. 👇

Before we dive into the lessons we can learn from this campaign, let’s grab our influencer marketing platform and look at some of Emma’s core stats:

🎯 She gets an average of 5.8M Reels views.

🎯 She has 15.5M followers on Instagram and 12M on YouTube.

🎯 16% of Emma’s audience is interested in cosmetics and beauty products.

🎯 Emma’s paid posts perform 65% better than her organic content!

The result?

👉 Emma is a solid choice for a beauty brand like Lancôme.

Here’s the secret to Lancôme’s success with Emma:

✅ Emma picks her brand partners carefully. 

She focuses on staying true to herself.

This honesty makes her recommendations hit home with her fans, making the whole thing more believable and impactful.

An influencer marketing expert, Paul Boulet, says this partnership is a prime example of doing influencer marketing right.

Emma’s honesty and Lancôme’s fresh take on beauty raise the bar for everyone else.

Here’s what we can learn from this epic campaign:

👉 Real talk wins: Partnering with influencers who genuinely get your brand can make your message hit harder.

👉 Tech is your friend: Use cool tech to stand out and catch the eye of influencers who love the new and innovative.

👉 Content matters: Create content that lets the influencer’s authentic experience with your brand shine through.

👉 Make it personal: People love products that feel made just for them, so highlight how you can personalise their experience.

Emma and Lancôme show us how keeping it real, embracing innovation, and personalising the experience can make influencer partnerships powerful. 

For brands looking to make their mark with influencers, this is a masterclass in doing it right.

What is your next step? To grab this free trial of our influencer marketing platform. Use it to find influencers and launch your first campaign.