Why is brand advocacy a MUST for any business in 2026? Because… people don’t trust traditional advertising the way they used to… They trust people, especially friends and family. Friends. Family. Colleagues. Creators they already follow. That shift is not a feeling....
If you’ve ever looked at a campaign report and wondered why impressions are higher than reach, you’re not alone… The difference between Reach vs Impressions is one of the most misunderstood topics in marketing 🤔 Yet understanding Reach vs Impressions directly...
by Paul Boulet | Oct 27, 2025 | Influencer News, Marketing Tips, News and Updates
Who is Gabriel Moses? Gabriel Moses: Photographer, Director & Cultural Visionary Who is Gabriel Moses? And why is his name suddenly everywhere in fashion and culture? With 256K followers on Instagram, the South London-born photographer and director has built a...
by Paul Boulet | Oct 27, 2025 | Influencer News, Marketing Tips, News and Updates
Who is Mika Ninagawa? Mika Ninagawa: Japan’s Boldest Visual Artist and Instagram Rings 2025 Winner With over 1 million followers on Instagram, Mika Ninagawa has become one of Japan’s most celebrated visual artists online. Best known for her kaleidoscopic photography,...
by Paul Boulet | Oct 19, 2025 | Influencer News, Marketing Tips
Influencer Price List: What Brands Pay in 2025 & 2026 Contents What is an influencer price list? Key factors that drive influencer pricing Pricing models and typical ranges Platform-specific snapshots An influencer price list is the working set of fees and terms...
by Paul Boulet | Oct 19, 2025 | Influencer News, Marketing Tips
Influencer Video Marketing Contents What is influencer video marketing and why it matters Platform strengths Key components of influencer video marketing campaigns How to create video influencer marketing: a practical framework Influencer video marketing is the...
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