Posts by Paul Boulet

Case Study with Cambly Tutors

Cambly TutorsCase Study  Cambly is an English learning platform for students across 190+ countries. They provide on-demand access to native English-speaking tutors over video chat.  Needs: Awareness + Tutor Sign-Ups Services & Channels Youtube (Primary) Campaigns...
Tracking Influencer Performance

Tracking Influencer Performance

The influencer marketing industry continues to grow at a rapid pace; The creator economy is projected to reach $26.4B in just three years. 🚀 As the industry gains recognition, more and more brands have continued to enter the space, with mixed returns. Partnership...
How to Negotiate with Influencers

How to Negotiate with Influencers

Over half of brands identify influencer marketing as a successful ROI driven channel in the media space. In fact, 90% of brands have suggested that influencer marketing is better than any of their other marketing tactics, if not the best. It’s the reason that more...
How to reach out to Influencers

How to reach out to Influencers

Influencer marketing can be a great way to grow your brand, but the first step of actually contacting influencers always feels like the hardest. Most emails get ignored, and generic DMs get overlooked. So how do you cut through the noise? The solution is a mix of...
10 Ways to Build a Successful Influencer Campaign

10 Ways to Build a Successful Influencer Campaign

When you want something done right, you turn to an expert. Brands today have a greater need than ever to stay on top of their social media game, and trends have proved that there is one expert that is dominating the social scene: the influencer. A successful...