Posts by Paul Boulet

Increasing Brand Awareness with Influencers

Increasing Brand Awareness with Influencers

  89% of marketers agree that influencer marketing is the most effective channel for customer acquisition. 🔥 Influencer campaigns have a number of desired outcomes, ranging from increasing sales and leads to brand growth. One of the most sought-after benefits is...
Paid Media Advertising with Influencers

Paid Media Advertising with Influencers

Influencer marketing is one of the most efficient ways to raise brand awareness. Recognizing the differences between paid and unpaid media, and how to leverage both for a campaign, is another vital element for success. 🌟 Unpaid media is exactly what it sounds...

Case Study with Cambly Tutors

Cambly TutorsCase Study  Cambly is an English learning platform for students across 190+ countries. They provide on-demand access to native English-speaking tutors over video chat.  Needs: Awareness + Tutor Sign-Ups Services & Channels Youtube (Primary) Campaigns...
Tracking Influencer Performance

Tracking Influencer Performance

The influencer marketing industry continues to grow at a rapid pace; The creator economy is projected to reach $26.4B in just three years. 🚀 As the industry gains recognition, more and more brands have continued to enter the space, with mixed returns. Partnership...
How to Negotiate with Influencers

How to Negotiate with Influencers

Over half of brands identify influencer marketing as a successful ROI driven channel in the media space. In fact, 90% of brands have suggested that influencer marketing is better than any of their other marketing tactics, if not the best. It’s the reason that more...