GRIN review: The best influencer marketing platform?

by | Jan 4, 2024 | Marketing Tips

Are you looking for a quick, no-fluff GRIN review? 🕵️

As influencer marketing becomes a go-to for a whopping 85% of B2B marketers, everyone’s talking about platforms like GRIN. 

Wondering if it’s the right pick for your influencer goals or if other influencer marketing platforms have an edge?

At Click Analytic, we’ll give you the lowdown on what GRIN’s all about. Let’s see how it’s keeping up in this fast-paced market.

Our GRIN review: Pricing, features, and more

In this GRIN review, we’ll examine its features and pricing and learn what users say about this influencer vetting platform.

What is GRIN?

GRIN Review: A website with a woman and a man on it.

GRIN claims to be the first creator management platform. It’s designed to help brands establish authentic relationships with content creators. 

So, GRIN is a comprehensive tool for finding influencers, nurturing relationships, and analysing campaign success. 

With GRIN, you can manage every aspect of influencer marketing, from recruitment to reporting, and even handle logistics like product shipping and payments, all in one place. 

💡 Pro tip: You may also want to read our Modash review to learn if it’s a better platform than GRIN.

Who uses GRIN?

Grn customer success stories.

Brands looking to boost their market presence often use GRIN. 

Marketing agencies seeking efficient campaign management and companies aiming to forge genuine connections with influencers also use GRIN. 

GRIN is excellent for those who want a comprehensive, streamlined approach to influencer marketing across all stages of their campaigns.

Notable GRIN features

How it all works.

Let’s dive deeper into this GRIN review and explore its notable features.

👉 E-commerce integration: GRIN integrates seamlessly with your e-commerce platform, allowing for product gifting, tracking sales referrals, and identifying influencers from your customer base​​.

👉 Advanced influencer discovery: It offers an extensive database and clever integration with eCommerce to find influencers among your customers, complemented by social listening and landing pages for recruitment​.

👉 Influencer relationship management (IRM): GRIN has a comprehensive CRM tailored for influencer relationships, giving a complete overview of your engagements with each influencer​

👉 Automated campaign management: GRIN simplifies the campaign process with automated workflows for outreach, creating unique sales tracking links for influencers, and managing the content delivery lifecycle​.

Pros and cons of GRIN

TrendHERO review: Did you know 80% of b2b marketers use influencer marketing platform?.

No GRIN review is complete without us considering the pros and cons of using this influencer marketing platform. 


Let’s start with the advantages of using GRIN.

E-commerce integration: GRIN’s seamless integration with e-commerce platforms makes managing influencer-related sales and logistics efficient. 

Advanced influencer discovery: It offers innovative ways to identify and recruit influencers directly from your customer base.


And here are the disadvantages of using GRIN for your influencer marketing.

Complexity: With its advanced features, GRIN may present a steep learning curve for some users. 

Pricing: GRIN is expensive, making it less accessible for smaller businesses. 

Overwhelming features: Users may find the extensive functionalities overwhelming and underutilised for simpler campaigns.

GRIN Pricing

Gin integrates with your enterprise marketing stack.

GRIN is known as a high-end choice for influencer marketing, and it’s pretty pricey. 

The cost starts at $12,000 for each user, and you must commit to a whole year. This makes GRIN a good fit for big companies or those with a lot of money to spend on marketing. 

If you want the most up-to-date prices or more details, it’s best to contact GRIN directly.

💡 Pro tip: Did you know Click Analytic’s pricing starts from as little as $45 monthly? This makes Click a more affordable influencer marketing platform.

Other GRIN reviews

A woman holding a dart with the words did you know?.

GRIN has an overall score of 8.1 out of 10 on TrustRadius. Some users have expressed dissatisfaction, noting a decline in data quality and service, leading to a rating as low as 1 out of 10​​. 

However, others describe it as essential for influencer campaigns, giving perfect scores and praising its outreach and organisation capabilities​​​​. 

💡 Pro tip: Not sold on GRIN? Read our Upfluence review to learn if it’s the better solution for you.

Our verdict: Is GRIN worth it?

GRIN scores high for its comprehensive influencer management and e-commerce integration. 

However, its high price and complex features may not suit everyone. 

Platforms like Click Analytic offer specific advantages for those seeking more focused or cost-effective alternatives, especially in B2B influencer marketing

While GRIN has strengths, it’s important to weigh them against your unique needs and explore options like Click Analytic for more tailored solutions.

A man in a lab coat is holding a clipboard with social media icons.


And there you have it. A comprehensive, no-nonsense GRIN review. Is it everything you need in an influencer marketing platform? Yes. Is it worth the hefty price tag? That’s up for debate. 

A far better solution is to grab a free trial of our influencer marketing platform to launch your first influencer marketing campaign.

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