by Paul Boulet | Oct 18, 2022 | Marketing Tips
The benefits of including authentic influencers in brand campaigns are truly seismic … There are so many influencers, celebrities and loyal customers that can hide within your own audience who are truly passionate about your products. Unfortunately these...
by Paul Boulet | Sep 29, 2022 | Case Studies
We’ve managed to build a massive knowledge base over five years in the early days without putting huge amounts of investment in, and we’ve been able to scale that knowledge and that investment as social media scaled. – Dan Marsden, Co-Founder...
by Paul Boulet | Sep 25, 2022 | Case Studies
skyn ICELAND Case Study skyn ICELAND is the only skincare line specifically formulated to treat the depleting and damaging effects of stress on skin. Their nourishing products use cruelty-free, vegan ingredients sourced from Iceland. Needs: Website traffic and sales...
by Paul Boulet | Sep 21, 2022 | Marketing Tips
“Influencer whitelisting” is the latest in influencer marketing strategies. 49% of consumers trust influencer recommendations over branded content, showing that this content can play a significant role in purchase consideration. Whitelisting is a way to harness...
by Paul Boulet | Sep 19, 2022 | Marketing Tips
Events like New York Fashion Week highlight the importance and relevance of brand activations. New York Fashion Week (NYFW,) wrapped up successfully on Wednesday 14 September 2022, and the event certainly proved its existence to be necessary and beneficial in its...
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