Who is Gabriel Moses?

Gabriel Moses: Photographer, Director & Cultural Visionary

Who is Gabriel Moses? And why is his name suddenly everywhere in fashion and culture?

With 256K followers on Instagram, the South London-born photographer and director has built a powerful reputation for reimagining beauty, identity, and memory through cinematic visuals.

His collaborations span Adidas, Dior, Apple, and Burberry, and his distinctive blend of intimacy and symbolism has positioned him as one of the most influential creative voices of his generation.

In this article, we’ll explore:

☑️  Who Gabriel Moses is and how he built his creative universe

☑️  His photography style and top-performing Instagram content

☑️  The audience behind his profile (from Click Analytic insights)

☑️  His top brand collaborations and what he charges per post

☑️ Why he’s one of the most sought-after creative partners in 2025

Who Is Gabriel Moses?

Born in South London, Gabriel Moses is a British-Nigerian photographer and filmmaker celebrated for capturing the tension between youth, faith, and cultural identity.

He first gained attention through editorial and commercial projects for Adidas, Nike, Louis Vuitton, and Burberry, before debuting his first solo exhibition Regina — later published as an art book by Prestel.

His latest project, The Last Hour, marks his feature film debut, executive produced by Spike Lee.

Gabriel’s work merges art and emotion — his photography often feels like a short film, rooted in community, spirituality, and self-reflection.

Learn more on his official website or through his IMDb profile.

Gabriel Moses’ Artistic Signature

Gabriel’s images are instantly recognizable: moody lighting, cultural symbolism, and emotional stillness.

He often draws inspiration from religious iconography, hip-hop, and the raw intimacy of everyday life.

Recurring themes include:

👉 Heritage and masculinity

👉 Youth and spirituality

👉 Streetwear and fine art crossover

👉 Muted color palettes and cinematic composition

His visual world sits somewhere between London’s underground grit and high-fashion editorial precision.

Gabriel Moses’ Instagram Presence

On Instagram, Gabriel shares fragments of his visual world:

-> film stills, personal snapshots, and campaign imagery that reveal his storytelling depth.

Top-Performing Posts (via Click Analytic):

April 2025: Raw behind-the-scenes video — 143.2K likes, 56.4% engagement rate

July 2025: Dance studio shot featuring a Gucci hoodie — 93.5K likes, 37.1% ER

September 2025: Editorial portrait with cinematic tone — 81.1K likes, 33.6% ER

This high engagement (avg. 6.72%) shows his audience connects deeply with his aesthetic — valuing authenticity and meaning over algorithmic virality.

Gabriel Moses’ Audience Insights and Metrics

Click Analytic data reveals a creator with genuine cultural impact.

• Audience authenticity score: 76.78% (strong organic base)

 

• Top country: United Kingdom – 45.2%

 

• Primary language: English – 89%

 

• Main gender: 60% male

 

• Main age group: 25–34 years old

 

• Top interest categories: Fashion, luxury goods, art, and lifestyle

What makes these insights powerful is the alignment between his audience and the industries he works with.

His followers aren’t casual scrollers…

They’re creatives, stylists, directors, and cultural tastemakers who work inside fashion, design, and film.

This creates high-value engagement for brand collaborations because:

➡️ His audience mirrors the very communities luxury brands want to influence.

➡️ Campaigns with him reach both consumers and industry insiders, amplifying credibility.

➡️ His content sparks real discussion and inspiration, not passive likes — making brand integrations feel authentic and aspirational.

In short, Gabriel’s followers don’t just admire his visuals; they act on them — which is why his partnerships consistently outperform standard campaign averages.

Sponsored Partnerships and Collaborations

Gabriel Moses’ creative reach extends beyond photography into cultural campaigns and global brand work.

Recent partnerships include:

🥃 @johnniewalker — “Vault” campaign with Dr. Emma Walker (10.2K likes, 4.04% ER)

📱 @googlepixel — Pixel 8 launch series (1.5K–155 likes, 0.6–0.06% ER)

👟 Collaborations with Adidas, Nike, Louis Vuitton, Rolex, Zara, and Jordan

His sponsored posts perform within a 4% engagement rate, well above fashion industry averages.

According to Click Analytic, Gabriel’s estimated collaboration cost ranges between $1,500 and $3,300 per post, depending on creative scope and production rights.

This balance between artistry and commercial quality makes him a top-tier choice for high-end campaigns.

Notable Projects & Work

🎥 The Last Hour — debut feature film, executive produced by Spike Lee

📘 Regina— art book exploring faith, youth, and identity

🖼️ Exhibitions at 180 Studios and global fashion weeks

🎬 Directorial work for Travis Scott, Skepta, and Pa Salieu

His versatility across mediums —from film to photography to fashion —underscores his influence in shaping modern creative direction.

 

Similar Creators to Gabriel Moses

Click Analytic identified several creators with similar audiences and cultural resonance:

• @carla_coopa – Underground style creator and visual storyteller

 

• @binaofficial – London-based artist merging fashion and performance

 

• @bior_elliott – Emerging creative in street art and music scenes

These lookalikes confirm Gabriel’s place at the intersection of fashion, music, and art-driven storytelling.

Why Gabriel Moses Stands Out for Brand Campaigns

Few content creators offer the mix of creative credibility and cultural reach that Gabriel Moses brings.

He’s not just promoting brands, he’s shaping their visual language.

Here’s why brands collaborate with him:

-> Deep artistic authenticity and cultural storytelling

-> High engagement rates across organic content (up to 56%)

-> Strong creative direction and narrative consistency

-> Established relationships with top-tier fashion and tech brands

Gabriel’s presence extends far beyond social media; he’s building visual culture itself.

Conclusion

Gabriel Moses represents the new era of artistic influence — where film, photography, and fashion collide.
His body of work blurs commercial and cultural lines, inspiring a generation of artists and redefining how creativity lives online.

Explore his full insights on Click Analytic or see all Instagram Rings 2025 winners shaping the next wave of creator influence.