Why Brands Work With Aishah Sofey

Aishah Sofey, a French-Canadian influencer, has emerged as a formidable presence in the digital landscape, captivating audiences with her vibrant lifestyle and fitness-centric content. With a staggering 2.98 million followers on Instagram, Aishah's account is a visual feast, offering a kaleidoscope of fashion-forward outfits and breathtaking travel escapades. Her Filipina heritage adds a unique flair to her persona, resonating with a diverse audience and making her a compelling figure for brands seeking to connect with a multicultural demographic.

Aishah's Instagram boasts an impressive engagement rate of 3.73%, with an average of 1,078 comments and 111,373 likes per post, reflecting her strong connection with her audience. Her standout photo series from Greece, which garnered over 100,000 likes, showcases her ability to blend stunning visuals with engaging storytelling. Her content spans across niches such as Clothes, Shoes, Handbags & Accessories, and extends to Restaurants, Food & Grocery, making her a versatile influencer with broad appeal.

On YouTube, Aishah's channel is a vibrant tapestry of style and flavor, seamlessly weaving together the worlds of fashion and culinary delight. Her videos are a sensory journey, characterized by dynamic pacing and polished editing. The channel's atmosphere is one of elegance and warmth, inviting viewers to explore the latest trends in fashion and savor the most delectable culinary creations. While specific subscriber numbers are not disclosed, her highly engaged community is indicative of a channel that resonates deeply with its audience, fostering a sense of connection and loyalty.

Aishah's burgeoning presence on TikTok, with 7,022 followers and an engagement rate of 32.01%, further amplifies her influence. Her content is a kaleidoscope of chic ensembles and culinary delights, each piece telling a story of elegance and trendsetting panache. With an average of 57 comments and 2,248 likes per video, Aishah's TikTok presence is steadily growing, resonating with those who share her love for style and flavor.

Aishah's audience is predominantly male, with 89% of her followers being men, and her content appeals primarily to the 18-34 age demographic, which constitutes 79% of her audience. Her followers are primarily located in the US (45.46%), with significant representation in Mexico (13.65%) and Brazil (4.42%). This demographic fit makes her an ideal partner for brands targeting young, fashion-conscious consumers in these regions.

Aishah Sofey's cross-platform influence, combined with her authentic and sophisticated persona, offers unique marketing value to brands. Her ability to create aspirational content that resonates with a global audience makes her a trusted voice in the realms of fashion and food. Whether she's unboxing the latest designer handbag or exploring a hidden gem of a restaurant, Aishah's content is a celebration of style and taste, delivered with a personal touch that sets her apart in the crowded world of influencers.