What is a macro-influencer?

by | Feb 26, 2024 | Marketing Tips

So, what is a macro-influencer? 🤔

Macro-influencers are big personalities, with follower counts anywhere from 100,000 to 1 million

Why does this matter to you or your brand? 

80% of consumers have purchased something based on an influencer’s recommendation.

Why? It’s simple.

 👉 Macro-influencers have the reach, the voice, and the power to make waves — the kind you want your brand riding on.

But how do you tell a true macro-influencer from the crowd? 

And what makes teaming up with them a smart strategy? 🧐

Join me at Click Analytic as I explain what macro-influencers are and how they’re the secret sauce you’ve been missing.

Let’s roll. 👇

What is a macro-influencer?

How many followers does a macro-influencer have?

Macro-influencers have a reach anywhere from 100,000 to a whopping 1 million followers on social media. 

That’s your macro-influencer. 

They’re the big hitters. ⚾

They’re the ones who’ve turned their online presence into something akin to minor celebrity status. 

These folks have mastered their niche, captivating a vast audience with their insights, personality, and, yes, influence.

Now, you might ask, “How do they differ from the micro-influencers?” 

Well, it’s all about the audience size and variety. 

While micro-influencers have their niches and a smaller, though highly engaged audience, macro-influencers cast a much wider net. 

They’re the go-to for brands looking to splash their products across a broad canvas, aiming to catch the eyes of diverse consumer segments.

But there’s more to it than just numbers. 🤯

What sets macro-influencers apart is their ability to produce engaging and polished content. 

Thanks to teams of photographers, video editors, and other creatives, they turn simple posts into sleek, professional-grade content. 

This level of quality, combined with their expansive reach, makes them invaluable allies for brands aiming for maximum exposure. 🤩

Influencer marketing quotes: Did you know? working with the wrong influencers can damage your brand's reputation.

Who is a macro-influencer (5 examples)

So, who are some famous macro-influencers? 🤔

Some of my favourites include:

Eva Chen (@evachen212)

As the director of fashion partnerships at Instagram and a former editor, Eva Chen has become an influential figure in fashion and lifestyle.

With her behind-the-scenes looks and fashion tips, she’s cultivated a following that hangs on her every post for style inspiration.

Adam Gallagher (@iamgalla)

Specialising in men’s fashion and travel, Adam Gallagher’s Instagram is a window to his travels and fashion choices, offering a mix of lifestyle content and style advice. 

His eye for detail and the ability to connect with his audience through storytelling make him a quintessential macro-influencer.

Lilly Singh (@lilly)

Although Lilly Singh has ventured beyond the 1 million mark, her journey there exemplifies the macro-influencer trajectory. 

Known for her comedic content and acting, Lilly has used her platform to discuss important social issues, blending entertainment with advocacy.

@ohjoy Encourage everyone’s inner creativity with a gift this season that will inspire them to just get started! Shop @theofficialsharpie and @theofficialpapermate at Target and Amazon. #ad ♬ original sound - Joy Cho / Oh Joy

Joy Cho (@ohjoy)

Founder of the lifestyle brand Oh Joy!, Joy Cho specialises in design, food, and fashion. 

Her colourful and vibrant posts showcase her creative talents and inspire her followers, making her a go-to source for those interested in adding some brightness to their lives.

Gimme Some Oven (@gimmesomeoven)

Ali Martin, the voice behind this popular cooking blog, shares delicious and doable recipes. 

Her approachable take on cooking and baking has garnered a loyal following of food enthusiasts looking for their next great meal.

Why did I pick these examples of macro-influencers?

👉 They demonstrate macro-influencers’ power across various niches, from fashion and lifestyle to food and comedy. 

And the key to their success?

👉 They’ve built their personal brands on authenticity and direct communication with their followers.

When you work with macro-influencers, you get to tap into this potential. 🥳

Benefits of working with a macro-influencer

Now, let’s move on to the real juice of this issue: the benefits of working with macro-influencers. 

There are loads, so I will only share the most important ones. 

Let’s roll. 👇

✅ Broad reach and targeted audience

Macro-influencers, with a follower count of up to 1 million, offer a wide-reaching platform while still catering to specific niches or interests. 

Why does this matter?

It enables brands to target a large yet relevant audience. You can ensure that your promotional efforts are seen by potential customers who are genuinely interested in the product or service.

✅ High engagement rates

Despite their larger following, many macro-influencers maintain strong engagement rates. 

Their followers often feel a personal connection to them, leading to higher interaction rates on sponsored content. 

This engagement is crucial for brands seeking visibility and meaningful interaction with their content.

✅ Authenticity and trust

Macro-influencers have built their followings based on a foundation of authenticity and relatability.

When they recommend a product or service, their endorsement comes across as genuine, leveraging their trust with their audience to benefit the brand. This perceived authenticity can significantly influence purchase decisions.

✅ Professional quality content

Many macro-influencers have the resources and skills to produce high-quality content. 

By collaborating with them, brands can benefit from visually appealing and professionally crafted posts or videos, enhancing the overall perception of their brand and the products or services being promoted.

✅ Cost-effective

Compared to traditional advertising methods or celebrity endorsements, working with macro-influencers can be more cost-effective. 

Their rates are generally more accessible for their reach and engagement, providing a better return on investment for marketing budgets.

✅ Versatility and innovation

Macro-influencers often excel in creating content that resonates with their audience, thanks to their deep understanding of what works in their specific niche. 

This can lead to innovative and creative campaigns that stand out, offering brands a fresh way to engage with potential customers.

✅ Easier collaboration and flexibility

Given their not-too-large size, macro-influencers are often more accessible and open to collaboration, offering brands the opportunity for more personalised and flexible partnerships. 

This can lead to more tailored and effective marketing campaigns aligned with the brand’s and the influencer’s values and goals.

A man in a lab coat is holding a clipboard with social media icons.


And now you know what a macro-influencer is. Are you keen to find your own macro-influencer?

Grab this free trial for our influencer marketing platform.

Use it to find macro-influencers. Quick and easy.

FAQs about macro-influencers

Still here? Got some burning questions about macro-influencers?

Check out these answers.


What distinguishes a macro-influencer from a micro-influencer?

Macro-influencers have a larger following, typically between 100,000 and 1 million followers, offering broader reach but potentially less niche engagement than micro-influencers.

How effective are macro-influencers in influencer marketing campaigns?

Macro-influencers are highly effective in reaching a wider audience with a genuine and trusted voice, making them ideal for brands looking to increase visibility and credibility.

Can small businesses afford to work with macro-influencers?

Yes, many macro-influencers are accessible to small businesses, offering cost-effective partnerships compared to traditional advertising or collaborations with celebrities.

What types of content do macro-influencers typically produce?

Macro-influencers produce a wide range of content, including sponsored posts, product reviews, how-to guides, and storytelling content, all tailored to their audience’s interests and needs.

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