Upfluence review: Is it really that good?

by | Dec 11, 2023 | Marketing Tips

Ready for an honest, no-fluff Upfluence review? 🤓

2023 saw the U.S. influencer market soar to an unprecedented $16.4 billion, capturing the attention of 89% of marketers.

These marketers are all using influencer marketing platforms, like Upfluecne.

Join us at Click Analytic as we find out if Upfluence is the game-changer your influencer marketing strategy needs.

Our Upfluence review: Pricing, features, and more

In this Upfluence review, we’ll check out its features and pricing. We’ll also hear what other users think about this influencer marketing platform.

What is Upfluence?

Our Upfluence review

Upfluence is an influencer marketing platform.

It began as a simple solution for organic collaborations. Fast-forward to today, and it’s a full-fledged influencer marketing platform. 

The platform offers an extensive database of global influencers, from emerging voices to established celebrities.

Upfluence was also the first influencer vetting platform to integrate eCommerce tools. It allows brands to tap into their customer base for influencer discovery, a feature handy for e-commerce businesses.

Today, Upfluence is a hub for managing every aspect of influencer campaigns, from discovery and outreach to performance tracking. 📊

Who uses Upfluence?

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Upfluence caters to direct-to-consumer and eCommerce brands.

These users leverage Upfluence’s capabilities to find influencers among their existing customer base, turning buyers into brand champions.

Notable Upfluence features

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Let’s look at notable Upfluence’s features.

Can these features beat the best influencer marketing tools?

🔬 Robust search and discovery

Upfluence began as a leading search and discovery platform and continues to excel in this area. 

Its highly precise search tool taps into a massive influencer database, enabling users to quickly uncover new influencers and ambassadors. 

The benefit? 

You get a tailored influencer match, enhancing campaign relevance and effectiveness. 

However, Click Analytic offers a larger database with over 200 million influencer profiles across Instagram, TikTok, and YouTube, providing a broader range for selection​​​​.

🛍️E-Commerce integration

Upfluence was the first to integrate eCommerce tools, allowing brands to identify influencers within their customer base.

This feature connects online stores to Upfluence’s software, facilitating organic influencer identification. 

It’s particularly useful for e-commerce businesses looking to leverage customer advocacy and user-generated content

🔎 Advanced search filters

With Upfluence, you can use over 20 advanced search filters to find influencers covering major social media platforms. 

This comprehensive search capability ensures you can pinpoint influencers who align perfectly with your brand. 

While Click Analytic also provides a robust search and discovery tool with numerous filters, it offers further insights into audience demographics and interests, which is crucial for targeted influencer marketing​.

📧 Outreach and campaign workflow

Upfluence streamlines outreach with personalised messaging and lifecycle management for efficient influencer negotiation and collaboration. Its campaign workflow feature allows for running multiple campaigns simultaneously, enhancing productivity. 

👂 Social listening component

Upfluence’s flexible social listening module is helpful for various research purposes, including monitoring trends and competitor activities. 

This feature aids in performance tracking and is a valuable tool for strategising.

Pros and cons of Upfluence

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Now that we understand Upfluence’s features let’s take a deep dive into the advantages and disadvantages of using Upfluence to power your influencer marketing.


Let’s start with the good news.

✅ Comprehensive influencer database

Upfluence boasts a vast range of influencers from various industries worldwide, ensuring brands find the most relevant creators for their campaigns​. In contrast, Click Analytic offers an even more extensive database with over 200 million influencer profiles, providing more options for brands​​.

✅ E-Commerce integration

Upfluence is great for e-commerce brands who want to use their existing customers as influencers.​

✅ Advanced search and social listening tools

Upfluence’s precise search filters and social listening capabilities offer targeted influencer discovery and market insight​. Click Analytic also provides comprehensive search tools but places a stronger emphasis on competitor analysis and industry benchmarking​​.


And here is the bad news.

❌ It’s expensive

Upfluence’s pricing can be steep, especially for smaller businesses or individuals with limited budgets​. Click Analytic offers a more varied range of subscription packages, potentially making it more accessible for different business sizes​​.

❌ It has a steep learning curve

Upfluence’s interface and features require a learning curve, which might be challenging for new users​. Click Analytic’s platform, while comprehensive, is designed with user-friendliness in mind, easing the adoption process.

❌ Data accuracy concerns

Some users have reported discrepancies in data provided by Upfluence, such as inaccurate follower counts or engagement metrics​​. In contrast, Click Analytic emphasises providing accurate and up-to-date insights into influencer demographics and interests, ensuring reliable data for decision-making​​.

Upfluence Pricing

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Upfluence’s pricing isn’t readily available online.

Their pricing information is provided upon request.

Upfluence offers a tiered subscription model that caters to different business sizes and needs. Its three main packages are:

Growth: Ideal for smaller teams, offering basic features and integrations.

Scale: Targets medium-sized businesses with advanced features and a dedicated account manager.

Enterprise: Customised for large organisations, providing comprehensive tools and unlimited user accounts.

In contrast, Click Analytic offers starter packages for as little as $45 a month.

Other online Upfluence reviews

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Upfluence enjoys a solid reputation in the influencer marketing platform space.

On G2, a popular software review site, Upfluence has garnered a strong 4.6 out of 5 stars.

On Capterra, Upfluence has garnered a 4.1 out of 5 stars rating based on 37 user reviews. 

The platform’s ability to cater to a wide range of business sizes, coupled with its advanced search and social listening tools, has resonated well with its customer base.

Our Verdict: How good is Upfluence?

Upfluence has cemented its position as a formidable player in the influencer marketing world. 

Its database, e-commerce integration, and robust analytics make it a strong choice for many brands. 

However, its pricing and complexity could be potential hurdles for some users.

With its AI-enhanced influencer database, Click Analytic offers over 200 million profiles for unparalleled selection diversity. 

Click Analytic’s focus on maximising ROI and its user-friendly platform makes Click Analytic a more accessible and efficient option for businesses of all sizes.

A man in a lab coat is holding a clipboard with social media icons.


And there you have it, a no-nonsense Upfluencer review.

Is it really that good? Yes.

But it’s expensive and has a steep learning curve.

If you wish to get started with influencer marketing, a better option is to grab a free trial of our influencer marketing platform. Start your first campaign in minutes.

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