TikTok tests shoppable video feature

by | Jan 30, 2024 | Influencer News

Hold your horses, TikTok lovers and savvy shoppers! 🏇

TikTok is on the brink of a massive game-changer

No, we’re not talking about TikTok’s new AI song-generation process. 🤖

👉 Imagine scrolling through your favourite TikTok videos and being able to shop the items you see instantly. 

That’s right – TikTok is testing a feature to make all videos shoppable

Talk about bringing the future of shopping to our fingertips!

Let’s dive in and see what we can dig up about this new feature. 🕵️

The new shopping revolution in TikTok land

Here’s the techy bit: 

TikTok’s new feature uses advanced tech to spot objects in videos and prompts you with a “find similar items on TikTok Shop” option.

Previously, this magic was only available to select influencers and brands. 

But TikTok’s not stopping there. 😱

They’re gunning to build a multi-billion-dollar eCommerce empire in the U.S., and this feature is their latest power move.

Shoppable videos promise to one-up the TikTok Shop

Last year, TikTok launched TikTok Shop in the U.S.

What is it? 

Think of it as Amazon’s convenience meeting Instagram’s discovery joy. 

Their goal? 

To conquer a whopping $17.5 billion eCommerce volume in the U.S. alone.

But wait, there’s more. 🤯

The response to TikTok Shop has been a mixed bag. 

On one hand, some merchants are singing TikTok’s praises, reporting booming sales

On the other hand, users have raised concerns about counterfeit products and an influx of ad-like posts.

TikTok’s new shoppable video feature aims to smooth out these wrinkles by subtly integrating product links into regular users’ posts. 


👉 This approach enhances the user experience without turning every video into a hard sell.

However, it’s not all perfect – yet. 😅

The feature’s product matches aren’t always spot-on. 

But hey, it’s still in the testing phase.

The future is shoppable videos

TikTok’s latest venture signals a seismic shift in how we shop. 

If successful, we could look at a new era where eCommerce and social media blend seamlessly. 

Imagine shopping with the swipe of a finger while enjoying your daily dose of TikTok entertainment. 

In a recent cool collab, Walmart teamed up with TikTok and Roku for a shoppable video series. 

And it was a massive success.

So, stay glued to Click Analytic as we keep you posted on this exhilarating journey into TikTok’s shoppable future. 

Will this be the next big thing in social media shopping? 

Time will tell, but one thing is certain – the digital shopping landscape is about to get much more exciting. 🛍️

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