Ever felt the glitz and glamour of the Oscars needed a modern twist? 🤔

Well, TikTok just did exactly that. 

Yes, TikTok, with its over 1 billion users, has officially joined the Oscars! 🤩

What did they do?

👉 They became an official sponsor.

👉 They used creators to interview celebrities.

But what does it mean for influencer marketing?

Join me as I explore this fusion of traditional and new media and its implications for the future of influencer marketing.

Let’s roll. 👇

TikTok’s journey from the Official Partner of Festival de Cannes to lighting up the 96th Oscars red carpet is nothing short of cinematic. 

The platform has been diligently working to intertwine the realms of film and digital content, showcasing its unique ability to bring the biggest events in entertainment directly to its global audience.

My two cents?

This is a declaration of the influential role social media platforms now play in the entertainment industry.

👉 The influence of #FilmTok and #MovieTok is undeniable.

Proof?

A whopping 1.7M total posts and a 70% increase in engagement from last year. 🤯

This community of creators, industry insiders, and movie fans has transformed how we consume and engage with film content. 

Speaking with some influencer marketing managers, it’s clear that TikTok’s approach to creating a collaborative environment is reshaping fan engagement.

Even better, it’s providing invaluable opportunities for emerging talent to shine.

But how did TikTok pull off this stunt?

👉 They gave us an intimate behind-the-scenes glimpse.

Imagine being on the 96th annual Academy Awards red carpet, interviewing celebrities, and sharing behind-the-scenes moments. 

This is exactly what happened.

Thanks to TikTok creators like Joe Aragon (@cinema.joe) and Yasmine Sahid (@ladyyasmina1), you don’t have to imagine. 

Their LIVE coverage brought an authentic and relatable perspective to the event.

They bridged the gap between fans and the stars they admire. 

The TikTok Effect House community also continues to bring creative, immersive storytelling to life through fun and expressive features.

What did they do?

Creator Eddy Adams (@eddyin3d) created an official “Oscars My Top Three” effect, which allows creators to pick their top three films from this year’s Best Picture nominees.

TikTok’s impact on the Oscars and beyond is a clear signal that we’re entering a new era of entertainment. 

The time is now when digital platforms play a central role in shaping trends, narratives, and fan experiences.

From the “Barbenheimer” trend to Danielle Brooks’ (@thedanieb) fashion showcases, TikTok is at the forefront of making entertainment more accessible and interactive.

TikTok’s official partnership with the 96th annual Academy Awards highlights the platform’s ability to create real-world impact through creative, immersive storytelling. 

For marketing managers, this is a golden opportunity to use TikTok’s features and global community for brand storytelling, audience engagement, and influencer collaborations.

TikTok’s presence at the Oscars is a paradigm shift for the entertainment industry and influencer marketing. 

As we move forward, the fusion of traditional and digital media spaces promises endless possibilities for creativity, engagement, and marketing innovation. 

So, why wait? Embrace this new era and let TikTok take your marketing strategy to the stars.