Big news in the beauty biz! 💄

L’Oréal’s Kérastase, the crème de la crème of hair and scalp care, has just announced Sydney Sweeney as its latest global brand ambassador. 

This move is a fusion of pop culture and luxury haircare that’s setting the fashion world abuzz.

And it’s not the only breaking news about Sydney Sweeney.

Sweeney, skyrocketing to fame with her captivating role as Cassie in the hit teen drama “Euphoria,” is more than just a pretty face on the screen. 🎥

Her blend of talent and passion has made her an international symbol of femininity, catapulting her to the front lines of popular culture. 

Kérastase’s choice is a nod to her influence and style icon status.

Sweeney’s enthusiasm about this collaboration is as radiant as her on-screen presence. 🌟

“It’s so immense for me to partner with such an iconic brand,” she exclaimed, highlighting beauty as a realm of creativity and self-expression. 

Her anticipation to reveal what she’s been cooking up with Kérastase is palpable, promising a touch of “très très chic” to the mix.

Rosa Carriço, Global Brand President of Kérastase, sees Sweeney as the embodiment of the Kérastase woman – fearless, magnetic, and irresistibly approachable. 

Sweeney’s unique blend of warmth, magnetism, and humour aligns perfectly with the brand’s ethos, making her the ideal face and voice for Kérastase’s global audience.

We used our AI-powered influencer vetting platform to discover why Sydney Sweeney is an excellent fit for this influencer collaboration.

Here’s what we discovered:

💥 She already worked with top brands such as Ford, Samsung, eBay, Steve Madden, Abercrombie, etc.

💥 Her followers also grew by 9% in the last 6 months.

💥 She has an impressive 7.9% engagement rate!

💥 11M average Reels views.

💥 18% of her audience is interested in beauty.

💡 Pro tip: Grab a free influencer analysis report and take a deep dive into Sydney Sweeney’s engagement rate, audience size and more.