Oh, where do I even start with “Who TF Did I Marry?” by Reesa Teesa on TikTok? 

It’s one of those stories that keeps you glued to your screen. 😳

And it’s a goldmine of lessons for influencer marketing enthusiasts like us.

Back in January, Reesa Teesa, an Atlanta-based creator, was just another face on TikTok with a following of 7,768. 

Fast forward to today, and she’s a TikTok mega influencer with over 3.2 million followers. 

Yes, she gained 3.2M new followers in one month.

How did she achieve this meteoric rise, you ask? 🤔

👉 Through the sheer force of her storytelling.

Join me as I dive into this whirlwind tale and see what pearls of wisdom we can unearth.

Reesa Teesa, a tikToker from Atlanta, launched a series of videos she titled, “Who TF Did I Marry?”

In this series, Reesa shares her story about marrying and then divorcing a man she describes as a “pathological liar.”

Who TF Did I Marry consists of about 8 hours of Reesa sharing her life, her mistakes, and her realisations. 

It’s relatable, it’s raw, and it’s got people hooked. 🎣

Why?

👉 She’s like that friend who’s been through it all and is here to tell the tale, hoping others can learn from her experience. 

She’s got this down-to-earth vibe, talking straight to the camera, sometimes in her car, sometimes at home, making it feel super intimate and authentic.

And audiences love her content. 🥰

Proof?

I used my favourite influencer vetting platform and discovered the following:

Think: 

📊 297 million views, 

📊 21.2 million likes, 

📊 1.25 million comments, 

📊 2.5 million bookmarks, 

📊 and 927k shares.

📊 She also had a follower growth of over 138,668.43%!

You get the gist. 🤯

It’s impressive.

In fact, the watch time for Reesa’s content is longer than 98% of what’s on Netflix.

👉 Yes, you read that right. 

A series created by one woman with only a camera and a story has outperformed most professionally produced content on one of the world’s leading streaming platforms.

Okay, strap yourself in.

Just imagine your brand can achieve the same success as Reesa Teesa did with Who TF Did I Marry?

3.2M+ new followers in one month? Yes, please!

How do you do this?

Don’t worry. Let me share the formula for her success. 👇

✅ Reesa is authentic:

Reesa’s approach to storytelling is a fantastic lesson in influencer marketing. 

She spoke directly to her audience as if on FaceTime with a friend, making her narrative accessible and deeply personal. 

This strategy of personalisation and authenticity is what sets apart successful influencer campaigns. 

It’s not just about selling a product or a brand; it’s about building genuine connections with your audience.

✅ Reesa used long-form content:

Reesa created something to marvel at. 

We’re talking about nearly eight hours of video content across 50 videos, each racking up millions of views.

This defies the common misconception that today’s audience only has the attention span for “seconds-long dopamine rushes.” 

People crave depth, authenticity, and stories they can invest in emotionally and temporally. 

As a digital media trend predictor rightly pointed out, “People are craving the ability to find creators where they put their phone up, they find the video, and they can just set it to the side while they listen.”

The takeaway?

👉 Don’t underestimate the power of long-form content in your influencer marketing strategies. 

Your audience will stay, listen, and engage if the story is compelling, relatable, and authentic.

✅ Reesa is relatable:

The community response to Reesa’s series shows the importance of resonance in influencer marketing. 

Viewers didn’t just watch; they empathised, supported, and even mobilised around her. As you can see in the hundreds of comments on each video.👇 

Brands like Smashbox Cosmetics, Dick’s Sporting Goods, and Microsoft recognised this, engaging with her content in a way that felt both supportive and human. 

Smashbox Cosmetics wrote, “THIS IS NOT A SERIES! This is a work of art.“

Dick’s Sporting Goods added, “Found a new workout playlist.“

Microsoft shared, “I skipped 4 teams meetings today to listen to this and will be skipping many more to tune into #ReesaInEurope.“

And that’s not all.

Tinder wrote, “My favourite audiobook.“

This is a prime example of how brands can effectively participate in cultural moments, building goodwill and affinity with their audiences.

✅ Remember to diversify:

However, Reesa’s story also highlights the volatile nature of platform-based fame. 

Despite the series’ success, she faced suspension and limitations within the TikTok Creator Fund. 

“I got suspended because I have multiple violations because I had reuploaded some of the videos in the series, and you can’t do that,’ she continued. 

“For the next 30 days, I am not making any money from the videos. I am merely making these videos from the heart.”

This is a stark reminder of the precarious balance creators must maintain with platform guidelines.

What can we learn from this?

👉 Diversify your influencer marketing efforts across platforms and ensure your content strategy is adaptable and compliant.

Like my grandmother said, don’t put all your eggs in one basket. And that’s what Reesa did.

Reesa Teesa and Who TF Did I Marry is an excellent example of the magic of influencer marketing when done right. 

❌ It’s not about high budgets, fancy equipment, or star-studded casts. 

✅ It’s about authenticity, vulnerability, and the courage to share your truth. 

Reesa Teesa’s journey from a relatively unknown creator to a viral sensation is a powerful reminder to all marketing managers and business owners: in the end, your story’s authenticity and connection with your audience truly matter. 

So, what’s your story, and how can you share it in a way that captivates and resonates?