So, you’re thinking about jumping on the Modash bandwagon for your influencer marketing?
🚀 Influencer marketing is hotter than ever, and guess what?
Platforms like Modash are leading the charge!
At Click Analytic, it’s time to dive into a proper Modash review and see if it is your secret weapon to shake things up in the influencer marketing universe.
Ready to find out if it’s a match made in marketing heaven? Let’s get to it! 🌟🔍
Our Modash review: Pricing, features, and more
Alrighty, let’s pop the hood on Modash and take a peek inside! 🕵️♂️
We will snoop around its features, dig into its pricing, and listen to what users say about it.
What is Modash?
Modash is a comprehensive influencer marketing platform designed for brands to connect with influencers across Instagram, YouTube, and TikTok.
With a massive database of over 350 million creator profiles, Modash offers powerful tools for influencer discovery, campaign tracking, content collection, and even payment processing to creators in 180+ countries.
Is Modash legit?
Yes, Modash is a legitimate influencer marketing platform founded in 2018 by Avery Schrader and Hendry Sadrak. The company is headquartered in Estonia and has grown to serve major brands including Google, Victoria’s Secret, NordVPN, Airbnb, and Montblanc.
On G2, Modash maintains strong ratings with users praising its ease of use, accurate data, and responsive customer support. The platform is particularly popular among Shopify-based ecommerce brands looking to scale their influencer programs.
What makes Modash trustworthy:
- ✅ Established company with 6+ years in the industry
- ✅ Used by Fortune 500 companies and growing startups alike
- ✅ Transparent pricing with no hidden fees
- ✅ 14-day free trial with no credit card required
- ✅ Regular platform updates based on user feedback
Who uses Modash?
Modash is a versatile influencer marketing tool. So, it’s not surprising to learn a wide range of businesses and organisations use it.
Its current user base includes:
🗣️ Marketing agencies: Modash allows agencies to manage multiple client campaigns, making it a popular choice for marketing professionals.
🗣️ Brands and businesses: From small startups to large enterprises, Modash serves businesses seeking to use influencer marketing to boost their brand presence.
🗣️ E-commerce companies: With its deep Shopify integration capabilities, Modash particularly benefits online retailers looking to collaborate with influencers for product promotions, gifting campaigns, and affiliate programs.
🗣️ Nonprofit organisations: Nonprofits use Modash to connect with influencers who can amplify their cause to a broader audience.
🗣️ Individual influencers and content creators: Modash also caters to influencers and content creators, offering tools to analyse and manage their collaborations and partnerships.
Notable Modash features
It’s time to dive deeper into our Modash review and look at some of its notable features.
Modash has several noteworthy features. Let’s look at some of the top ones:
👉 Extensive influencer database: Modash has a database of over 350 million creator profiles across Instagram, TikTok, and YouTube. This massive database covers every niche and location globally.
💡 Did you know? Click Analytic, also an influencer marketing platform, has a database of over 2 million influencers with detailed analytics and affordable pricing.
👉 Advanced search and filtering: Modash offers AI-powered search along with traditional filters to find influencers based on location, follower count, engagement rate, audience demographics, interests, and more.
👉 Fake followers detection: One standout feature is the built-in fake followers checker that helps you identify influencers with genuine, organic audiences before you commit to a partnership.
👉 Engagement rate calculator: Modash provides detailed engagement metrics so you can compare influencers against industry benchmarks and make data-driven decisions.
👉 Direct influencer contact: The platform allows direct messaging to influencers with email integration (Gmail, Outlook). This streamlines communication and ensures messages reach their intended recipients.
👉 Automatic content collection: Modash automatically captures all campaign content from Instagram (including Stories!), YouTube, and TikTok, saving it to a central dashboard for easy monitoring and repurposing.
👉 Integrated payment system: Modash’s built-in payment system processes influencer payouts to 180+ countries, bundling all payments into a single invoice for your accounting team.
👉 Shopify integration: Deep integration with Shopify allows you to manage promo codes, affiliate links, and product gifting directly from the platform.
👉 Engagement and ROI tracking: Track performance metrics at both individual and campaign levels, including posts, engagements, reach, EMV, ROAS, and CPM in one dashboard.
Pros and cons of Modash
No Modash review is complete without considering the pros and cons of using Modash for influencer marketing.
Pros:
Here are the advantages of using Modash.
✅ Massive creator database: Access to 350M+ profiles across Instagram, TikTok, and YouTube gives you unparalleled discovery options.
✅ AI-powered search: Find influencers faster with AI search or use detailed filters for precise matching.
✅ Fake follower detection: Built-in tools help verify audience authenticity before you reach out.
✅ Automatic content tracking: Never miss a post, reel, or Story with auto-capture functionality.
✅ Deep Shopify integration: Seamlessly manage codes, links, and gifting for ecommerce campaigns.
✅ Simplified payments: Pay creators worldwide with one invoice.
✅ Customer support excellence: Modash’s customer service team is consistently praised for being responsive and helpful.
✅ Regular updates: The platform adds new features almost weekly based on user feedback.
Cons:
Naturally, there are some drawbacks to using Modash, like:
⛔ Learning curve: New users may find navigating and fully utilizing all the features challenging, especially the analytics section.
⛔ Limited free trial: The 14-day trial may not be enough for users to explore all features and make an informed decision.
⛔ Platform limitations: Modash focuses on Instagram, YouTube, and TikTok. If you need influencers from LinkedIn, Twitch, Pinterest, or blogs, you’ll need to look elsewhere.
⛔ Shopify-centric: While the Shopify integration is excellent, brands using WooCommerce, Magento, or custom stores miss out on key features.
⛔ Pricing: Modash is more expensive than some alternatives, especially compared to more affordable options like Click Analytic.
Modash Pricing 2025
Modash offers tiered pricing based on your team size and usage needs. All plans include access to the full 350M+ creator database, AI search, and core features:
💰 Essentials plan: Starting at $199 per month (or $2,388/year). This plan is ideal for small teams managing up to 100 influencers. Includes 2 team members, 300 profile analyses, 150 email unlocks, and tracking for 100 creators.
💰 Performance plan: Starting at $499 per month. Designed for growing teams who need to scale. Includes 5 team members, 800 profile analyses, 400 email unlocks, tracking for 250 creators, and full Shopify integration.
💰 Enterprise plan: Custom pricing for larger organizations with complex needs. Includes higher limits, more team seats, API access, SSO, and dedicated support.
Modash offers significant discounts for annual billing – $100/month off on Essentials and Performance plans. There are no long-term contracts, and you can upgrade, downgrade, or cancel at any time.
From this Modash review, it’s clear that while Modash offers robust features, it’s more expensive than Click Analytic, which provides similar capabilities at more accessible price points.
Modash Alternatives and Competitors
Looking for Modash alternatives? Here are some popular competitors to consider based on your specific needs:
Best Modash alternatives for different use cases:
Click Analytic – Best for budget-conscious teams seeking comprehensive influencer analytics at affordable pricing. Features a database of 2M+ vetted influencers with detailed engagement data.
Upfluence – Best for large brands needing agency support and multi-platform coverage including Pinterest, Twitch, and blogs.
Grin – Best for large ecommerce businesses with established influencer partnerships who need mature automations and integrations with platforms like Magento.
HypeAuditor – Best for brands prioritizing fraud detection and audience authenticity verification with industry-leading 95.5% accuracy.
Heepsy – Best for small businesses testing influencer marketing at an affordable $89/month entry point.
CreatorIQ – Best for enterprise-level brands needing global oversight, compliance, and advanced reporting.
Modash vs Upfluence: Quick Comparison
| Feature | Modash | Upfluence |
|---|---|---|
| Database size | 350M+ profiles | Limited (smaller database) |
| Platforms | Instagram, TikTok, YouTube | Instagram, TikTok, YouTube, Twitch, X, Pinterest, Blogs |
| Best for | Shopify ecommerce brands | Large brands with agency needs |
| Pricing | From $199/mo | Custom (typically higher) |
| Contract | No long-term commitment | Often requires annual commitment |
Other Modash reviews
Common positive feedback includes:
- “Easy influencer discovery and management”
- “Saves significant time on campaign tracking”
- “Accurate engagement and audience data”
- “Excellent value compared to enterprise competitors”
Our verdict: Is Modash worth it?
Modash is an effective influencer marketing platform with powerful discovery tools, automatic content tracking, and streamlined payment processing. It’s particularly well-suited for Shopify-based ecommerce brands looking to scale their influencer programs.
However, Click Analytic offers a compelling alternative with its larger vetted influencer database and more affordable pricing, making it ideal for brands watching their budget without sacrificing features.
💡 Pro tip: Check out our no-fluff Upfluence review to see how this influencer vetting platform stacks up.
A man in a lab coat is holding a clipboard with social media icons.
Frequently Asked Questions
Is Modash legit?
Yes, Modash is a legitimate company founded in 2018 and used by major brands like Google, Victoria’s Secret, and Airbnb. The platform maintains high ratings on review sites and offers transparent pricing with a free trial.
What is Modash used for?
Modash is an influencer marketing platform used for discovering influencers, analyzing their audience data, tracking campaign content, and processing creator payments across Instagram, TikTok, and YouTube.
How much does Modash cost?
Modash pricing starts at $199/month for the Essentials plan. The Performance plan is $499/month, and Enterprise plans have custom pricing. Annual billing offers significant discounts.
Does Modash have a free trial?
Yes, Modash offers a 14-day free trial with no credit card required. This allows you to test the platform’s discovery tools and features before committing.
What are the best Modash alternatives?
Popular Modash alternatives include Click Analytic (best for affordability), Upfluence (best for multi-platform), Grin (best for enterprise ecommerce), HypeAuditor (best for fraud detection), and Heepsy (best for small budgets).
Does Modash detect fake followers?
Yes, Modash includes built-in fake follower detection tools that analyze audience authenticity, helping you avoid influencers with bot followers or engagement pods.
Conclusion
So, what did we learn in this Modash review? Modash is a great choice for influencer marketing, especially if you’re a Shopify brand looking to scale your creator partnerships with powerful discovery, tracking, and payment tools.
But it’s crucial to consider your specific needs and budget before committing. For those starting with influencer marketing or looking for more affordable options, exploring a free trial of our influencer marketing platform, Click Analytic, could provide a more fitting solution.
