Is Selena Gomez selling Rare Beauty for $2B?

by | Mar 26, 2024 | Influencer News

Hey there, beauty and business enthusiasts! 

Have you heard the buzz around Selena Gomez and her cosmetics line, Rare Beauty

Yes, rumours are out that Selena Gomez is looking to sell Rare Beauty for a whopping $2B. 🤯

Why does she want to sell Rare Beauty? 🤔

And what’s the secret behind this celebrity brand’s success?

Spoiler alert: It’s more than the 490M followers and 1.79M average reel views.

Join me as I dive into what’s going on and why it’s creating such a stir in the beauty industry.

Let’s roll. 👇

Selena’s Rare Beauty move

First things first.

Selena Gomez, the powerhouse behind the successful cosmetics brand Rare Beauty, is making headlines again.

But this time, it’s not about a new product launch. 

Rumours are swirling that Selena might be considering selling Rare Beauty. 

Now, why would she think about selling a brand that’s absolutely booming?

From what I’ve gathered, Selena has hired a team of consultants to evaluate potential offers for her $2 billion empire. 

Yes, you read that right—$2 billion! 

But here’s the kicker: even if she decides to sell, she plans to stay involved with Rare Beauty. 

It’s like she’s passing on the torch but still keeping a close eye on the flame.

But why is Rare Beauty brand so successful?

I found some juicy info. 👇

The power of influence

I used my favourite influencer marketing platform to learn more about Rare Beauty and Selena’s social media stats. Here’s what I found:

A screenshot of an audience analysis dashboard for the social media account 'rare beauty', displaying various metrics such as follower count, engagement rate, and estimated media value.

With nearly 8M Instagram followers, Rare Beauty’s popularity has skyrocketed since its 2020 launch.

And this growth isn’t stopping anytime soon.


Rare Beauty’s audience has been growing by 13.31% over the last 6 months.

Add to this Selena’s 430M Instagram followers and you have almost 440M followers ready to convert!

Selena Gomez and Rare Beauty share an audience.

Even more interesting, 40% of Rare Beauty’s followers are also following Selena. 

What does that mean?

👉 She’s clearly the captain of this ship and charting a course to success.

Distributed through Sephora and its own e-commerce platform, particularly in Europe, the brand’s sales hit $70 million in 2022. 

And guess what? 

That figure tripled by 2023. 🤯

According to The Business of Fashion, Rare Beauty is one of 2024’s most sought-after companies. 

Impressive, right?

But wait, there’s more. 

What’s behind Rare Beauty’s success? 

Well, aside from Selena’s massive influence, the brand is known for its “Soft Pinch Liquid Blush,” among other products. 

Reports from WWD suggest that Selena is exploring sale options with the help of Goldman Sachs and Raymond James Investment Bank. 

Although no official steps have been taken to prepare for a sale, the brand is considering a public offering. 

Imagine being able to own a piece of this beauty titan!

Rare Beauty is more than makeup

But Rare Beauty isn’t just about looking good. 

It’s on a mission.

Selena has pledged to donate proceeds from all sales to the Rare Impact Fund, aiming to raise $100 million for mental health services and education. 

It’s this kind of commitment that sets Rare Beauty apart from other celebrity brands.

And it’s resonating with audiences. 😍

Especially now when we’re all looking for authenticity.

With all this success, why would Selena even think about selling? 

👉 It’s all about growth and expansion.

By exploring a potential sale or public offering, Rare Beauty can tap into new resources and reach even greater heights. 

While nothing is set in stone, the possibility of Rare Beauty going public is an exciting prospect for both beauty lovers and investors.

My final thoughts

As we keep our eyes peeled for what’s next for Rare Beauty, it’s clear that Selena Gomez has built something truly special. 

Whether she decides to sell or not, her impact on the beauty industry is undeniable. 

And for us fans and beauty enthusiasts, we can’t wait to see what’s in store for this beloved brand.

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