Are you ready to how Sabrina Brier, TikTok’s best-dressed comedian, and a clothing rental service called Nuuly achieved influencer marketing success? 

👉 After all, Sabrina drove 20% of all traffic to Nuuly’s website in 2023.

Want to do the same?

Let’s unwrap this together and discover some actionable steps to apply to your brand. 

Trust me, this case study will be a game-changer for business owners and marketing managers like you. 

Ready?

Let’s roll! 👇

Nuuly, a savvy clothing rental service, struck gold with social listening. 

What happened?

Nuuly noticed a trend: people were curious about where Sabrina Brier, a creator-comedian known for her killer outfits, got her looks from. 

Her fans were so into her clothing that they launched this Instagram account where they could discuss her style.

This wasn’t just small talk; it was a loud, clear signal across TikTok, Instagram, Reddit, and X. 

So, Nuuly quickly captured Brier as their new brand ambassador.

Since then, Brier has participated in Nuuly’s holiday campaign and a Valentine’s Day campaign.

The lesson here? 

👉 Keep your ears to the ground. 

Your next brand ambassador might be hidden in your audience’s conversations. 

It blew my mind how simple yet effective this is! 🤯

Why Sabrina, you ask? 

Well, aside from her enviable wardrobe, Sabrina has a magnetic personality that has earned her over a million followers on TikTok and Instagram.

I used my favourite influencer marketing platform and discovered the following:

📊 70% of Sabrina’s audience are women.

📊 30% of her audience has a solid interest in fashion.

📊 60% of her followers live in the United States.

What does all of this mean?

👉 Sabrina’s unique blend of comedy, style and influencer stats made her the perfect match for Nuuly. 

The takeaway? 

✅ Find an influencer who doesn’t just wear your brand but embodies it. 

That’s the secret sauce to authenticity.

But wait, there’s more…

Now, this part is crucial. 👇 

Nuuly gave Sabrina the creative freedom to propose content narratives, ensuring they aligned with key campaign objectives and CTAs. 

The result? 

A paid post with over 84,000 likes and 5 million views!

And guess what? 

Most viewers didn’t even care it was an ad. 

Why? 

Because Sabrina’s content was genuine, relatable, and shared with love. 

The lesson here is clear: trust your influencer’s creativity. 

Your audience can smell authenticity a mile away, and they appreciate it.

Before the ink dried on their official partnership, Sabrina was already raving about Nuuly organically. 

This was foundational to their collaboration. 

Nuuly even engaged with fans directly in the comments, answering questions about Sabrina’s outfits. 

Why does this matter?

👉 Organic engagement builds trust and lays the groundwork for a more receptive audience when the paid content rolls out. 

Remember, the goal is to weave your brand seamlessly into conversations, not interrupt them.

They broadened their horizon with creators from different niches, like chefs and musicians, proving that a diverse influencer strategy can amplify your brand’s reach.

So, don’t put all your eggs in one basket. 

Diversify!

Here’s my takeaway from this campaign:

✅ Listen and look: Use social listening to uncover golden opportunities.

✅ Synergy is critical: Partner with influencers who genuinely resonate with your brand.

✅ Creative freedom: Trust your influencers to create authentic and engaging content.

✅ Organic matters: Value and foster organic mentions and engagements.

✅ Diversify: Expand your influencer collaborations across different niches for broader reach.

So, why wait? 

Let’s take these insights and turn your brand into a buzzing beehive of engagement and authenticity. 

Remember, influencer marketing is not just about flashy numbers; it’s about building genuine connections. 

The result? 

A brand that stands out and stands for something real in the eyes of your audience.