How much should a micro-influencer charge per post? 

It’s a hot topic in digital marketing. 

With 82% of consumers swayed by micro-influencer recommendations, their impact is undeniable. Micro-influencers are reshaping the marketing world. 

At Click Analytic, we delve into this question. We’ll provide solid guidelines so you never pay too much again.

🤓 Pro tip: Want to skip ahead? Grab a free trial of Click Analytic and get real-time price estimates to power your influencer marketing efforts.

Micro-influencers are influencers with a follower count between 1,000 to 100,000.

They’re the new niche mavens. Engaged. Trusted. 

Their connection with audiences? Unmatched.

So why all the buzz over micro-influencers? 

Their engagement rates often eclipse 7%. 📈

Micro-influencers embody storytelling, trust, and loyalty. They connect, resonate, and influence. That’s their unique allure. That’s their effectiveness in today’s marketing landscape.

Think figuring out what to pay influencers is simple. Nope, it’s more like a cool mix of smarts and strategy. After all, influencer marketing is a full-fledged business. 

What shapes these rates? The following:

👉 Their reach and engagement levels.

👉 The platforms they rock – Instagram, YouTube, TikTok, and more.

👉 The content type – posts, images, videos, audio, etc.

👉 The effort and creativity they pour in.

👉 Where the ad pops up, gets shared, gets seen.

👉 Plus, the behind-the-scenes agency fees.

Let’s break down these factors, layer by layer. Ready to find out how much should a micro-influencer charge per post? Let’s roll.

Reach is basically how many people are checking out what an influencer posts. Think of influencers like different kinds of stars in the sky, each with their own crowd size:

Nano-influencers: They’re just starting to shine with 1,000–10,000 followers.

Micro-influencers: A bit louder, with 10,000–100,000 followers.

Mid-tier influencers: Really making noise; they have 100,000–500,000 followers.

Macro-influencers: Big names in the social scene, boasting 500,000–1,000,000 followers.

Mega-influencers: The superstars of social media, rocking more than 1,000,000 followers.

It’s pretty simple: the more followers an influencer has, the more people they reach, and typically, the more they might charge for a post. The more popular they are, the more their posts are worth.

Engagement is all about how much an influencer’s followers get into what they’re posting. 

Think of it like this: One influencer has 50,000 followers, but their posts only get some attention. On the other hand, there’s a micro-influencer with 15,000 followers who get into everything they post, liking and commenting like crazy.

This second type, with lots of engagement, is super valuable for brands. Their word is like magic, really getting people interested in buying stuff. Influencers who get this kind of reaction can often ask for more money for their posts.

Why?

Because they’re not just throwing stuff out there. They’re making a splash. It’s not just how many people they reach but how much these people care about what they’re saying.

🤓 Pro tip: Learn to recognise the 7 influencer marketing metrics that spell success.

The social media platform influencers use matters. Each one, like Instagram, Twitter, or YouTube, has its own kind of audience and way of sharing stuff. This changes how much a post costs. 

For example, a post on Instagram might cost more than a tweet, even if they’re saying pretty much the same thing.

Also, influencers who are good at using many different platforms can often charge more. 

They reach more people and have more skills. Like someone who’s great at Instagram’s cool visuals, tells great stories on YouTube, and catches trends on TikTok – they bring a lot more to the table.

Every content piece an influencer crafts combines time, energy, and creativity. 

The type of content – be it a photo, a video, or a blog post – sets the stage for pricing. Here’s the deal:

👉 It’s about the effort – the behind-the-scenes hustle.

👉 The quantity – a single snap or a series of stories?

👉 The tools – who brings what to the creative table? Them, you, or both?

Think of it as commissioning art. The more complex the request, the higher the price tag. It’s the unseen effort that counts.

The time, energy, and creative juice that influencers pour into each post profoundly impact their pricing structure.

Engaging content doesn’t just happen. It’s the product of understanding audience psychology, trending topics, and the subtle art of storytelling.

Different content formats require varying levels of effort and creativity. A simple photo post might take less time than an elaborate tutorial video or a detailed blog post.

So, how much should a micro-influencer charge per post? 🤔

Here are some industry averages to help you understand the costs of working with a micro-influencer:

Instagram: Micro-influencers on Instagram typically charge between $15 and $110 per post​.

TikTok: On TikTok, where content is often more dynamic and creative, micro-influencers charge slightly differently. Rates can range from $14 to $50 per post​.

Facebook: The range is broader for Facebook, with micro-influencers charging anywhere from $100 to $800 per post. This variation is likely due to the diverse nature of content and audiences on the platform​.

YouTube: Micro-influencers on YouTube generally ask for more, usually between $200 and $1,000 for each video. This is because making videos takes more time and effort. Plus, YouTube videos are longer and need more work to put together.

Understanding that these rates can fluctuate based on several factors is crucial.

So, what’s next, now that you know how much a micro-influencer charges per post? You start negotiations. Here are some tips when negotiating with micro-influencers:

💡 Know the going rate

Before you chat with influencers, knowing what others are paying is important, like knowing what to pay for a used car. Check out some guides or reports to get the gist.

💡 More than just money

Remember, it’s not always about the cash. Influencers dig things like getting the first dibs on your products, chances to team up for the long haul, or ways to make their brand shine. Think of it as a trade – not just a paycheck.

💡 Look at their real impact

Don’t just count an influencer’s followers. After all, they could use fake followers. It’s more about how much their followers care and interact with what they post. A smaller, super-engaged audience can be worth more than a big, sleepy one.

💡 Be clear on what you want

Just lay it out straight – what you expect from them, like the number of posts, what kind of posts, and when you need them. This helps you both agree on a fair deal.

💡 Think long-term

Chat about sticking together longer than just one post. Long-term gigs can be excellent for both of you – a deeper connection with the audience and maybe a better deal, too.

💡 Stay open to ideas

Be chill about negotiating. Influencers know their stuff, so hear them out if they have different ideas or rates. It’s a two-way conversation.

💡 Bundle up

Instead of just one post, think about a package deal, like a mix of posts, stories, and stuff across different platforms. Bundling can get you a better deal and a more tied-together campaign.

💡 Tie pay to performance

How about paying based on how well their posts do? Look at how many people engage with their posts, if they bring in sales, or get folks to visit your site.

💡 Keep it professional and respectful

Always keep it friendly and professional. Influencers are pros at what they do. A good chat and respect can go a long way in working well together.

💡 Get it in writing

Once you shake on it, jot it all down in a contract. It keeps everything clear and protects both of you. It’s just about having everything clear and agreed upon.

🤓 Pro tip: Grab a free influencer marketing contract template to simplify your life.

Finding an affordable micro-influencer is all about using the right tools and knowing what you want. Here’s a quick guide to help you out:

💡 Set your budget and goals: First, determine how much you can spend and what you want from this influencer deal. This helps you stay on track and not overspend.

💡 Check out Click Analytic’s price estimates: Click Analytic has this nifty tool that shows you what different influencers might charge. It’s like a price tag, so you know what you’re getting into. Use it to find influencers who fit your budget.

💡 Look for influencers in your niche: Some influencers focus on specific topics and might not charge as much, especially if they’re still growing their audience. Plus, they might be just the right fit for what you’re selling.

💡 Use Click Analytic’s fancy filters: We’ve got filters to help you sort influencers by industry, their audience, how much people interact with their posts, etc. It’s a great way to find someone just right for your brand.

💡 See who’s getting likes and comments: Sometimes, it’s not about how many followers they have but how much their followers actually care about their posts. Look for influencers who get lots of likes and comments – they might give you more bang for your buck.

💡 Think about the long haul: Tell them if you plan to work with an influencer more than once. They might cut you a deal for a longer partnership.

💡 Just talk to them: Once you find some influencers you like, reach out and start a conversation. A direct chat can clarify things and help you both figure out a good deal.

💡 Ask around about them: See if you can find reviews or recommendations. Knowing what other businesses think about an influencer can be super helpful.

💡 Be honest about your budget: When talking to influencers, let them know what you can spend. Many of them are open to negotiating and might devise creative ways to work within your budget.

So, how much should a micro-influencer charge per post? It depends on various factors. Everything can affect the cost, from reach and engagement to the platform and content type. Your best strategy? Use an influencer marketing platform that provides real-time cost estimates so you can budget accordingly.