Fanbytes turns creator entrepreneur into a multi-millionaire before 30

by | Feb 6, 2024 | Influencer News

Oh, get ready for a whirlwind story of innovation and the undeniable power of influencer marketing. 🌪️

At Click Analytic we’re all about learning from the best, and this story is no different.

Want to become a multi-millionaire? 

Meet Timothy Armoo, a visionary entrepreneur.

By the ripe age of 28, Timothy transformed his understanding of Gen Z into a multi-million dollar influencer marketing empire named Fanbytes. 

Can you do the same?

Let’s find out. 👇

Fanbytes is a masterclass in influencer marketing

Born to Ghanaian parents in Hackney, Timothy’s entrepreneurial spirit was ignited early on. 

At 21, he co-founded Fanbytes, a venture that soon became a beacon for brands aiming to captivate the Gen Z demographic. 

With heavyweight clients like Estee Lauder and Samsung in its portfolio, Fanbytes was a tech-enabled agency revolutionising how brands engage with content creators across YouTube, TikTok, Instagram, and Snapchat.

Let’s zoom in on two epic campaigns that turned heads and set the digital world on fire, all thanks to the masterminds at Fanbytes. 

Buckle up, because these stories are about to give you a whole new perspective on the power of influencer marketing. 🤯

Zuru’s Mini Brands x Fanbytes

Here’s a campaign that took the toy world by storm

Enter Zuru’s Mini Brands, paired with the strategic genius of Fanbytes and its elite Bytesquad, embarking on a 3-phase campaign designed to do one thing: captivate. 

Centred around the thrill of unveiling Zuru’s latest Mini Brands, this campaign was all about creating an experience


The result? 

The toys went viral upon its launch in the US, amassing over 700m views on TikTok

On average, one capsule was sold every three seconds. And they achieved an engagement rate that soared to an impressive 25%

This campaign proves that with the right influencers and a killer strategy, the sky’s the limit. 🚀

Vestiaire Collective x Fanbytes

Imagine this: a 6-month extravaganza where influencers from every corner of the globe unite, armed with nothing but their TikToks and an arsenal of fashion-forward insights.

@vestiairecollective Office ‘fits, but make it fashion. Which look is your favorite? #tiktokfashion ♬ original sound - Vestiaire Collective

That’s exactly what went down in the groundbreaking partnership between Fanbytes and Vestiaire Collective. 

Every month, these digital trendsetters rolled out TikTok videos that were anything but ordinary.

From snazzy “how-to” guides and jaw-dropping “product page-to-garment reveals,” to the chicest styling tips you’ve ever seen—this campaign was a masterclass in keeping content fresh and downright irresistible. 

And the cherry on top? 

Tapping into local trends like a pro, proving once and for all that influencer marketing’s versatility knows no bounds. 

Talk about setting the bar high! 😁


Fanbytes’ blueprint for success

But how did Fanbuytes achieve this success?

Timothy’s strategy? 

👉 A potent mix of software and services designed to streamline influencer campaigns

Fanbytes stood out by employing technology to refine campaign activation, influencer approval, and data analytics, making it a quintessential tech-driven agency.

This innovative approach wasn’t just about reaching an audience; it was about engaging them, creating a dialogue, and, ultimately, building a loyal community around a brand. 

Timothy’s knack for understanding the influencer landscape, combined with his use of technology, set Fanbytes apart, catapulting it to a lucrative eight-figure sale to Brainlabs in 2022.

Timothy’s journey wasn’t just about building a successful company. 

He understood the intricacies of business valuation, the importance of intellectual property, and the strategic decisions that lead to a profitable sell-off. 

By aligning Fanbytes with a tech-focused business model, Timothy ensured a valuation based on revenue, maximising the company’s worth at the point of sale.

Fanbytes is a testament to influencer marketing’s power

The story of Fanbytes is more than inspirational. 😃

It’s a roadmap to leveraging influencer marketing as a formidable strategy for growth and profitability. 

Timothy’s journey underscores the importance of:

🎯 Understanding your audience:

Knowing the ins and outs of Gen Z’s preferences was key to Fanbytes’ success.

🎯 Leveraging technology:

Using tech to optimise campaigns and analyse data can significantly enhance the impact of influencer marketing.

🎯 Playing the long game:

Building a successful brand takes time, patience, and persistence.


Now, let’s translate Timothy’s success into actionable strategies for your business. 👇

Influencer marketing is a proven method to engage audiences, build brand loyalty, and drive sales. 

Whether you’re eyeing the next viral campaign or seeking to solidify your brand’s presence among Gen Z, remember: understanding your audience, embracing technology, and committing to your vision are your tickets to success. ✅

Fanbytes’ story is a brilliant example of how influencer marketing when done right, can elevate your brand to new heights. 

So why wait? Grab this free trial of our influencer marketing platform and watch your strategy transform from a hidden gem to a shining beacon of success.

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