Dubai’s $41M influencer fund

Sheikh Mohammed bin Rashid Al Maktoum, the visionary leader of Dubai, has unveiled a surprise. 🤫

What is it?

A cool $41 million content creation fund and a dedicated headquarters for social media influencers in Dubai. 

The goal?

To catapult Dubai into the spotlight as a global capital for digital content.

Yes, the government wants to use influencers to boost tourism!

Under Sheikh Mohammed’s directive, the fund, valued at AED150m ($41m), is poised to revolutionise content creation.

It aims to support and nurture the talents of content creators, providing them with the resources, facilities, and training to transform their creative ideas into impactful media narratives. 🎥

The establishment of a permanent influencers’ headquarters in Dubai is a collaboration between the UAE Government Media Office and the New Media Academy. 

They want to design this hub to be a melting pot of creativity. The goal is to offer top influencers and content creators an optimal environment to produce groundbreaking content and contribute to sustainable development goals.

👉 This initiative isn’t just about creating content; it’s about empowering storytellers. 

The fund aims to hone the skills of content creators, enabling them to introduce the UAE’s story, achievements, and cultural contributions to the global stage. 🥂

The permanent influencers’ headquarters is more than just a workspace; it’s a complete ecosystem for digital media professionals. 

It offers a plethora of services, including filming studios, courses in storytelling, photography, broadcasting, and platform management. 

This initiative provides influencers with the tools and skills to create meaningful and impactful content, supported by technical collaborations with giants like Google and Facebook.

Mohammad Al Gergawi, Minister of Cabinet Affairs, emphasised the importance of digital media as a modern communication tool that enhances government functions and social awareness. 🔊

This initiative aims to develop the sector by training national and Arab talents, making them active partners in building their nations and protecting their communities.