Creator to watch: Alix Earle

Ever stumbled upon a “Get Ready With Me” video and felt instantly hooked?

You’ve probably encountered Alix Earle, the sensation sweeping across TikTok and Instagram with her infectious energy and down-to-earth vibes.

Alix has some impressive social media stats, like:

• 📊 Nearly 5M followers on Instagram.
• 📊 7.7M followers on TikTok.
• 📊 She gets 3.67M views per Reel on Instagram and 3.72M on TikTok!
• 📊 Her audience has grown by nearly 12% over the last 6 months on both social media platforms!

But there’s even more to learn about this mega influencer. 🤯

Let’s dive into why Alix has become a household name and why you can’t afford to miss her next post!

Ready? Let’s roll. 👇

Alix Earle is a 24-year-old American social media personality and influencer who rose to fame through her authentic “Get Ready With Me” (GRWM) videos on TikTok. Born on December 16, 2000, in Monmouth County, New Jersey, she graduated from the University of Miami with a degree in marketing in 2023.

What makes Alix stand out? She built her massive following by sharing candid moments from her daily life while doing her makeup. Unlike polished influencer content, her videos feel like a FaceTime call with your best friend. She openly discusses everything from her acne struggles to anxiety, making millions of followers feel like they genuinely know her.

Her influence is so powerful that when she recommends a product, it often sells out within hours. This phenomenon has been dubbed the “Alix Earle effect” by fans and brands alike.

In 2025, Alix was named to the inaugural TIME100 Creators list, recognizing her as one of the 100 most influential digital creators worldwide. She also competed on Season 34 of Dancing with the Stars, finishing as runner-up partnered with Valentin Chmerkovskiy.

Alix Earle, a University of Miami grad, has amassed a staggering 12.7M followers across TikTok and Instagram combined.

She’s the queen of “Get Ready With Me” (GRWM) videos, a trend that started in the early 2000s on YouTube.

Alix’s charm lies in her relatable personality, which effortlessly blends everyday moments with her makeup and fashion routines.

Alix’s GRWM videos have evolved alongside her skyrocketing influencer career, from prepping for college classes to gearing up for high-profile events.

Case in point: her behind-the-scenes prep for Miley Cyrus’s New Year’s Eve bash in Miami.

Yet, even with her growing fame, she remains grounded, sharing glimpses of her cluttered college apartment and candidly discussing her life.

Alix started posting on TikTok in February 2020 as a University of Miami freshman, but her breakthrough came in the summer of 2022. When a facial cyst caused severe acne, she almost skipped a sponsored video post. Instead, she decided to be honest about her skin struggles.

That authenticity resonated with viewers. By the end of 2022, she had gained two million new followers. Her willingness to show imperfect moments while discussing her daily life created a “big sister” connection that set her apart from polished influencers.

Alix’s beauty tips are pure gold. Her white eyeliner technique? Iconic.

It was so iconic, in fact, that it sparked a wave of copycat tutorials and caused a few product sellouts.

Thanks to the popular ‘Alix Earle effect,’ her army of followers is copying the technique.

My point? She’s a burgeoning beauty guru whose followers can’t get enough of her recommendations.

Why does her content resonate well with her audience? Let’s find out. 👇

Let’s look at why Alix’s content performs so well. I used my favourite influencer marketing platform and found the following:

📊 Nearly 82% of Alix’s TikTok audience consists of women.

📊 62% of her audience are between 18 and 24.

📊 She gets an above-average engagement rate of 5.83% on TikTok.

However, it’s not just on TikTok that Alix’s content targets the correct audience.

📊 28% of her Instagram audience is interested in fashion.

📊 12% are interested in beauty and cosmetics.

📊 10% love shopping!

It’s clear: Alix creates content that appeals to her major demographic. That’s why she is so successful.

Now, let’s dive deeper and see what else we can learn. 👇

Alix Earle’s relationship history

Alix’s dating life has been part of her public persona. In late 2022, she dated MLB player Tyler Wade for about three months. Their breakup, which she addressed with humour and grace on TikTok, showed her resilience and relatability, further endearing her to her followers.

In November 2023, Alix confirmed her relationship with NFL wide receiver Braxton Berrios. The couple was together for over two years, frequently appearing in each other’s content. However, according to multiple sources, they split in December 2025.

Where is Alix Earle from?

Alix hails from Monmouth County, New Jersey. Her trips home are a delightful peek into her family’s lavish lifestyle, complete with horses and goats.

When she’s in New York City, she updates her fans on her outfits and makeup looks.

Her status as TikTok royalty was cemented with invites to events like Selena Gomez’s Rare Beauty launch and Miley Cyrus’s New Year’s Eve Party.

Alix also mingled with Hailey Bieber at a Rhode skincare event and attended New York Fashion Week and the 2023 Super Bowl.

Each event allowed her to share even more of her glamorous (yet relatable) personal life with her followers.

As for her professional life, Alix has a few irons in the fire. 🔥

As for her professional life, Alix has a few irons in the fire. 🔥

August 2023 marked a new chapter for Alix with a deal to join Alex Cooper’s The Unwell Network. 

A month later, she launched her first podcast, “Hot Mess with Alix Earle,” inviting fans to get real with her beyond the GRWM videos.

The podcast, launched in September 2023, offers a deeper look into her life, and it’s quickly becoming a must-listen.

In a surprising twist, Alix became an investor in Poppi after a successful collaboration at Coachella. 

This move hints at her savvy business acumen and a promising future beyond social media stardom.

Recent achievements (2024-2025)

• TIME100 Creators (2025): Named to the inaugural list of the world’s 100 most influential digital creators.
• Dancing with the Stars (2025): Competed on Season 34, finishing as runner-up with partner Valentin Chmerkovskiy.
• SipMargs partnership (2025): Became an investor and brand partner for the canned cocktail margarita brand.
• Sports Illustrated Swimsuit (2024): Became the magazine’s first-ever digital cover star.
• Super Bowl commercials (2025): Starred in high-profile ads for Poppi and Carl’s Jr.
• Forbes 30 Under 30 (2023): Recognized for her entrepreneurial success.
• Alix Earle Scholarship: Endowed a scholarship at the University of Miami’s Herbert Business School.

Alix Earle is more than just a viral sensation; she’s a relatable, multi-faceted influencer who connects with her audience on a genuine level.

Whether she’s sharing makeup tips, navigating her love life, or attending star-studded events, Alix’s journey is one we can’t wait to follow.

So, if you haven’t yet, hit that follow button and join the millions already captivated by her charm!

FAQ about Alix Earle