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Click Analytic and Klaviyo: A how-to integrate guide

by | Nov 17, 2023 | News and Updates

Let’s help you seamlessly integrate Klaviyo‘s email marketing prowess with Click Analytic’s unparalleled influencer insights. 

Whether you’re a seasoned marketer or just starting out, we’ll walk you through the simple steps of linking these platforms, unleashing a synergy that elevates marketing campaigns to new heights.

How to integrate click analytic with klaviyo

What is Klaviyo?

Klaviyo specialises in turning your customer data into personalised marketing campaigns. Whether it’s a tailored email, a timely SMS, or a mobile push notification, Klaviyo delivers messages that resonate.

From automating a welcome series to crafting targeted promotional messages based on customer behaviour, Klaviyo handles it all with precision and ease.

Integration is key here. Klaviyo seamlessly connects with over 300+ platforms, syncing your data to automate and personalise your marketing across channels.

My simple 4-step guide to integrating Klaviyo with Click

Here’s my simple guide to quickly combine the power of Click Analytic and Klaviyo.

Step 1: Log in to Click and create an influencer list

First things first, let’s create a list of influencers to contact.

To do this, simply log in to Click Analytic. 

Next, create a list of the influencers you’d like to work with.

Step 2: Generate the API key on Klaviyo

You will need an API key to connect Klavyio and Click. 

To create an API key, log in to Klaviyo.

Go to “Account” and then “Settings

Click analytics - what is click analytics?.

Once you are in Settings, click on “API keys” and then “Create Private API Key”.

A screenshot of the adwords settings page.

Next, give your private API key a name, like “My Click Key”, and then select “Custom Key

Remember to give the key Full Access.

A screenshot of the adwords settings page.

Step 3: Copy the API key into Click

Now, let’s head back to our Click dashboard.

Head to “My Account” then “Integrations”.

A screenshot of the my account page.

Select “Klaviyo” and paste your API key into the box.

Remember to click on the “Save Klaviyo Integration” button.

A screenshot of the integration configuration screen.

Well done! If you followed these three steps, you’ve successfully integrated Klavyio with Click.

Step 4: Export emails to Klaviyo

So, how do you get your influencer’s email list to Klaviyo? It’s simple. Just do this:

Open the list of influencers you’d like to export to Klaviyo. 

Click on the “Email address” header at the top of the column.

A screenshot of an email address in a list of email addresses.

Next, click “Export emails to Klaviyo” and select the Klaviyo list you’d like to export your list of influencers into.

A screenshot of a kalyo email list.

You can now head back to Klaviyo and start your outreach. Happy connecting!

How can Klaviyo help with influencer marketing?

When it comes to connecting with influencers for your marketing campaigns, Klaviyo is a powerful ally, especially after you’ve identified potential influencers using Click Analytic

Here’s how Klaviyo can enhance your influencer outreach and collaboration:

Streamlined influencer outreach

Klaviyo can help you streamline your influencer outline. That’s right, no more cold emails and waiting weeks for replies. Here’s what you can do:

👉 Efficient communication

Once you’ve identified influencers and gathered their emails through Click Analytic, Klaviyo can be used to reach out to them efficiently. You can set up personalised email campaigns to initiate contact, propose collaborations, or share campaign briefs.

👉 Automated follow-ups

Automate your follow-up emails to ensure consistent communication and keep the conversation going. Automated reminders can be sent for pending responses, agreement confirmations, or to provide additional campaign details.

Collaboration and campaign management

Klaviyo can improve collaboration and campaign management, ensuring every campaign starts off on the right note. Here’s how:

👉 Organised campaigns

Manage your influencer campaigns within Klaviyo by segmenting influencers into different lists based on their niche, audience demographics, or campaign type. This helps in organising and executing multiple campaigns simultaneously.

👉 Collaborative feedback

Use Klaviyo to send and receive feedback on campaign progress, content approval, or performance metrics. This ensures a collaborative approach and keeps both parties aligned on campaign goals and expectations.

Tracking campaign performance

Naturally, metrics are the name of the game. Luckily, Klaviyo can help track outreach campaign performance.

👉 Measurable outcomes

With Klaviyo, track the effectiveness of your outreach efforts. Monitor open rates, click-through rates, and response rates of your emails to influencers. This data can help refine your outreach strategy for better engagement.

👉 Influencer campaign insights

Post-collaboration, use Klaviyo to send surveys or feedback forms to influencers. Gather insights on the campaign process, influencer experience, and areas for improvement.

Enhance influencer relationships

You can also use Klaviyo to build stronger relationships with your influencers. For instance, with Klaviyo, you can unlock the following:

👉 Personalised communication

Tailor your communication based on the influencer’s interests, previous collaborations, or feedback. Personalised emails can strengthen your relationship with influencers, leading to more successful collaborations.

👉 Regular updates and newsletters

Keep influencers informed about your brand’s latest developments, new product launches, or upcoming campaigns through regular newsletters. This keeps your brand top of mind and fosters ongoing engagement.

A group of girls are holding their phones and making faces.

Conclusion

And there you have it. You’re now equipped with the knowledge to integrate advanced email marketing and strategic influencer outreach.

But remember, this is only the starting line, not the finish.

What’s next is the exciting part – it’s time to experiment, innovate, and watch your marketing strategies flourish. Keep exploring, tweaking, and optimising

Each influencer collaboration, each email sent, is an opportunity to learn, grow, and connect more deeply with your audience. The future of personalised marketing is in your hands – let’s make it extraordinary!

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