Creator to watch: Gstaad Guy Contents The Rise of Gstaad Guy Balancing two lives Gstaad Guy’s social media stats Gstaad Guy’s collaborations and business ventures Gstaad Guy’s inspiration and future plans Do you know Gstaad Guy? This mysterious figure is taking the...
L’Oreal Paris ditches Instagram for LinkedIn Contents The pressure of perfection Launch of the “Worth It Résumé” Why LinkedIn? L’Oréal Paris’ celebrity endorsements L’Oréal Paris is running a new campaign. But here’s the kicker. They ditched Instagram and...
Clash of Clans x Erling Haaland Contents The making of the campaign Behind the Scenes: Preparation and execution Overcoming challenges Haaland’s reaction and impact Clash of Clans, one of the world’s most popular games with over 2 billion downloads, now features...
3 Creators to watch at the 2024 Met Gala Contents Influencers vs. celebrities: A style showdown 2024 Met Gala’s public reaction: Mixed feelings Why influencers dominated the 2024 Met Gala Celebrity responses at the Met Gala: Hits and misses This week, my team...
Instagram’s latest update helps original creators Contents Supporting originality: Down with aggregators! Highlighting creators: The power of labels Prioritising originality in recommendations A new spotlight on smaller creators Balancing engagement and...
Kendall Jenner x Lewis Hamilton & Tommy Hilfiger Contents Kendall Jenner experiences F1 Tommy Hilfiger’s perfect brand placement Is this a winning formula for brand ambassadors? The 2024 Miami Grand Prix was a big deal. An estimated 275K fans attended the...
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