The Kylie Jenner mobile game endorsement controversy Contents Kylie Jenner and Travel Town Here’s my take So, what can you do? Influencer marketing can get tricky and sometimes downright strange. 🥴 Take this next campaign as an example. Ever thought you’d see...
How LEGO spent $0 and got +3M views Contents Meet the LEGO Le Florist pop-up campaign Why it worked: The stats speak Actionable steps for your brand LEGO’s recent Valentine’s Day campaign, dubbed, Le Florist, showed how powerful influencer marketing is. ⚒️...
SKIMS x Usher’s Timely restock campaign Contents What was the SKIMS x Usher campaign? The data never lies What worked in this campaign The SKIMS x Usher collab is a masterclass in timing and marketing finesse. Why? 👉 SKIMS sold out, and fans are demanding a restock. ...
Asda’s new bet: Granfluencers Contents The granfluencer phenomenon Ready to dive into the digital marketing trend that’s taking the world by storm? Picture this: “granfluencers” – a term as quirky as it sounds. 🤔 These are our beloved grannies, turning the...
Impact of celebrities on the Super Bowl Contents The celebrity factor goes beyond the buzz Why celebrities? 3 Case studies: A closer look at what worked Key takeaways for marketers What does the future hold? This year’s Super Bowl wasn’t just the the most...
5 Top brand partnerships with NFL players Contents 5 Brands that partnered with NFL players The Super Bowl is the ultimate showdown. 🏈 But for some players, the game doesn’t just stop when the final whistle blows. Off the field, they’re scoring in the...
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