by Paul Boulet | Mar 20, 2024 | Influencer News
Creator to watch: hammybanks Contents Everything you need to know about hammybanks This week, my team and I discovered a new rising star on TikTok, Instagram, YouTube and Twitch. What makes her so special? Think: 📊 40.78% engagement on Instagram, 📊 6.99% on TikTok, 📊...
by Paul Boulet | Mar 20, 2024 | Influencer News
Jake Paul’s Betr sportsbook startup Contents Betr’s bright beginning Betting far and wide A lesson for influencer marketing managers Jake Paul isn’t just a face on social media or in the boxing ring. I learned that he’s also diving into the world of...
by Paul Boulet | Mar 19, 2024 | Influencer News
Nicki Minaj launches press-on nail brand Contents Pink Friday Nails by Nicki Minaj As an influencer marketing expert with years of experience, I’ve witnessed firsthand the power of celebrity-backed brands in the beauty industry. Just think about Fenty Beauty by...
by Paul Boulet | Mar 19, 2024 | Influencer News
Garnier launches new line with Charli’ D’Amelio Contents Garnier’s using the power of TikTok and influencers What can we learn from this campaign? In all my years as an influencer marketing expert, there’s one constant truth: Only a few influencer marketing campaigns...
by Paul Boulet | Mar 19, 2024 | Influencer News
MrBeast strikes Amazon deal Contents The beast behind the game What to expect from ‘Beast Games’ I know I simply can’t get enough of MrBeast. 😁 Shortly after announcing his 2024 YouTube strategy, MrBeast, AKA Jimmy Donaldson, is set to launch a brand new...
by Paul Boulet | Mar 13, 2024 | Influencer News
MrBeast’s 2024 YouTube strategy Contents MrBeast’s shift explained Here’s what we can do Have you heard about MrBeast’s latest YouTube strategy for 2024? 🤔 It’s a game-changer! Before, it was all about short, fast, loud videos. Now, it’s...
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