Posts by Paul Boulet

Arielle Charnas’ Something Navy sinks

Arielle Charnas’ Something Navy sinks

Arielle Charnas’ Something Navy sinks Contents The rise and fall of Something Navy The downward spiral Behind-the-scenes controversies and struggles Is the $1 deal a glimmer of hope? Guess what’s stirring in the fashion world? Something Navy, the...
Alison Liaudat and Cadillac Europe

Alison Liaudat and Cadillac Europe

Alison Liaudat and Cadillac Europe Contents The campaign: Why Alison? What was the campaign strategy? How can you replicate this campaign’s success? Conclusion The recent influencer collaboration between Swiss influencer Alison Liaudat and Cadillac is a game-changer. ...
How to calculate the engagement rate on Instagram

How to calculate the engagement rate on Instagram

How to calculate the engagement rate on Instagram Contents Calculating the engagement rate on Instagram: 2 Quick methods Everything you ever wanted to know about the engagement rate on Instagram 7 Strategies to improve your Instagram engagement rate Ever wondered how...
7 Influencer marketing KPIs to monitor

7 Influencer marketing KPIs to monitor

7 Influencer marketing KPIs to monitor Contents The top 7 influencer marketing KPIs Looking for the essential influencer marketing KPIs to track? Are you tirelessly scrolling through influencer profiles?  Wondering how to measure the bang you get for your buck? ...
What is follow-for-follow (F4F) on Instagram?

What is follow-for-follow (F4F) on Instagram?

What is follow-for-follow (F4F) on Instagram? Contents What is follow-for-follow (F4F): The definition Why do people use F4F (follow-for-follow) on Instagram? The truth is: F4F Will hurt you Follow-for-follow on Instagram! Is it the secret sauce to boosting your...