7 Tools you need in your influencer marketing toolkit

by | Dec 8, 2023 | Marketing Tips

A lot goes into creating an influencer marketing toolkit. 🧰🛠️


Picture this: By the end of 2023, influencer marketing will have become a $21.2 billion industry. 

Surprised? 😱 You shouldn’t be. 

97% of marketers adopted influencer marketing.

The digital world is evolving, and with it, the tools of the trade.

Join us at Click Analytic as we look at the latest must-have tools and software to include in your influencer marketing toolkit.

Armed with these tools, your campaigns will succeed.

7 Must-have tools for your influencer marketing toolbox

Ready to take your influencer marketing to the next level? Grab a hold of these 7 digital tools and add them to your influencer marketing toolbox.

1. Click Analytic

Click is the fastest growing influencer marketing platform. Add it to your influencer marketing toolkit.

Click Analytic is our in-house influencer marketing platform, designed to revolutionise how brands connect with influencers. 

It’s a comprehensive tool that streamlines finding, evaluating, and collaborating with influencers.

What does it do?

Click Analytic helps you find influencers

It doesn’t just look at follower counts; it analyses engagement rates, audience demographics, and content relevance. 📊

The platform equips you with detailed insights to make informed decisions about potential influencer partnerships.

How can you use it?

It’s easy to use Click Analytic.

First, define your campaign goals. Then, use our influencer vetting platform to find influencers matching your brand’s values and objectives.

With Click Analytic, you can manage campaigns, track performance, and measure ROI, all in one place.

List of benefits

Here’s why we recommend adding this tool to your influencer marketing toolkit:

✅ Precision targeting: Find influencers who resonate with your brand, not just popular figures.

✅ Insightful analytics: Get comprehensive data on influencer performance and audience engagement.

✅ Audience scan: Identify ambassadors & creators from your social media audiences.


Click Analytic offers various pricing tiers to suit different business needs. From starter packages for small businesses to enterprise solutions for large-scale operations. 

👉 Grab a free trial today and improve your influencer marketing toolkit.

2. Hootsuite

A website with the word hoosula on it.

Hootsuite is a social listening tool. 👂

It’s software that lets brands tune into the online chatter, capturing audience sentiments, trends, and competitor activities across various social media platforms.

What does it do?

Hootsuite offers a wide-angle lens on social media chatter. 

It tracks mentions, hashtags, and keywords across various platforms, keeping you tuned into your audience’s current buzz. Hootsuite makes it simple to grasp these subtleties.

How can you use it?

Use Hootsuite to set up streams to track specific keywords, hashtags, or competitors

Use these insights to tailor your content strategy, respond to emerging trends, and stay one step ahead in your industry. 

Hootsuit helps make every post, tweet, or update as impactful as possible.

List of benefits

Here’s why Hootsuite is an excellent addition to your influencer marketing toolkit.

✅ Real-time monitoring: Keep your finger on the pulse of social conversations as they happen.

✅ Competitor analysis: Get insights into competitors’ actions and how audiences respond.

✅ Trend identification: Spot emerging trends to keep your content fresh and relevant.

✅ Audience engagement insights: To fine-tune your messaging, understand what resonates with your audience.

✅ Cross-platform analysis: Consolidate your social listening efforts across multiple platforms in one dashboard.


Hootsuite offers a range of pricing options to suit various needs and budgets. The typical pricing range starts from $110 per month.

3. Google Analytics

A google adwords page with a woman working at a desk.

Google Analytics, part of Google’s Marketing Platform, offers comprehensive insights into website and campaign performance.

It’s essential for anyone looking to gauge the effectiveness of their influencer marketing campaigns and overall digital strategy.

What does it do?

Google Analytics tracks and decodes website traffic, user actions, and engagement. 

Pair it with influencer marketing, and it turns into a powerhouse for gauging influencer-led traffic, conversions, and ROI. 

It’s your go-to for turning data into doable insights, clearly showing how your influencer partnerships perform.

How can you use it?

Using Google Analytics in influencer marketing involves setting specific goals and tracking parameters. 

Monitor influencer marketing metrics like referral traffic from influencer content, conversion rates, and customer journey analytics. 

These insights help you pinpoint which influencer collaborations drive results and which strategies need tweaking for better performance.

List of Benefits

Here’s why your influencer marketing toolkit must include Google Analytics:

✅ Detailed traffic analysis: Understand how and where visitors are coming to your site.

✅ Conversion tracking: See how influencer-driven traffic translates into tangible actions.

✅ Audience insights: Learn about your audience’s demographics, interests, and behaviours.

✅ ROI measurement: Calculate the return on investment for each influencer campaign.

✅ Custom reports: Tailor reports to focus on the metrics that matter most to your influencer strategy.


Google Analytics offers a free version with robust capabilities suitable for most small to medium-sized businesses.

4. Canva

What you design today wordpress theme.

Canva is invaluable for anyone looking to produce visually stunning and engaging content for influencer campaigns. 

Canva simplifies the design process, making professional-level graphics accessible to all.

What does it do?

Canva is a treasure trove of design tools and assets – think templates, images, fonts, and illustrations – ideal for making content that pops. 

Crafting social media graphics, presentations, or marketing collaterals?

Canva ensures your influencer campaign visuals don’t just get seen; they stick in memory. 🎨

How can you use it?

Use Canva to collaborate with influencers in developing brand-aligned visuals. Its intuitive drag-and-drop interface allows for quick modifications and iterations, ensuring content aligns with your campaign objectives. 

Influencers can quickly adapt your brand elements into their unique style, creating a cohesive and impactful campaign.

List of benefits

Here’s why your influencer marketing toolbox should have Canva in it:

✅ Ease of use: User-friendly interface suitable for beginners and professionals.

✅ Extensive resource library: Access a vast collection of templates, images, and design elements.

✅ Brand kit integration: Maintain brand consistency with custom logos, colours, and fonts.

✅ Collaborative features: Simplify teamwork between brands and influencers.

✅ Versatility: Suitable for various content types, from social media posts to marketing brochures.


Canva offers a free version with many features suitable for individuals and small businesses.

For more advanced needs, Canva Pro and Canva for Enterprise provide additional capabilities like brand kits, advanced analytics, and team collaboration tools.

5. Asana

A website page showing a cross functional work platform.

Asana is a robust project management tool, perfect for orchestrating influencer marketing campaigns. 

It’s designed to streamline communication and workflow between brands and influencers, ensuring that every project runs smoothly from conception to completion.

What does it do?

Asana brings structure to the often chaotic world of influencer marketing. It allows you to create tasks, assign responsibilities, set deadlines, and track progress in one centralised place. 🎯

With Asana, you can manage multiple influencer campaigns simultaneously, ensuring nothing falls through the cracks.

How can you use it?

Integrate Asana into your influencer marketing strategy to coordinate efforts seamlessly. 

Set up projects for each campaign, invite influencers and team members, and define clear milestones

Use Asana’s timeline and calendar features to visualise the campaign’s trajectory and adjust in real time for maximum impact.

List of benefits

Why add Asan to your influencer marketing toolkit? Because:

✅ Centralised communication: Keep all campaign-related discussions and files in one place.

✅ Task management: Assign and track tasks to ensure timely completion of campaign elements.

✅ Timeline views: Visualise project timelines for better planning and execution.

✅ Real-time updates: Stay informed about progress and changes in the campaign.

✅ Cross-functional collaboration: Facilitate interaction between various departments and influencers for cohesive campaign execution.


Asana offers a free basic version suitable for individuals or small teams.

For more complex needs, its premium and business plans provide advanced features like timeline views, detailed reporting, and custom fields.

6. Contractbook

A screen shot of a website with a blue and white background.

Contractbook is a comprehensive contract management platform essential for navigating the legal complexities of influencer marketing.

It simplifies the creation, management, and storage of legal documents, ensuring that every influencer partnership adheres to the highest standards of compliance and clarity.

💡Pro tip: Grab your free influencer marketing contract today and start making money.

What does it do?

Contractbook streamlines creating, negotiating, and signing contracts with its easy-to-use interface. 

Ensuring your influencer agreements meet FTC guidelines and other regulations is critical to keeping everything smooth and compliant.

How can you use it?

Use Contractbook to create transparent and compliant influencer contracts. 

With customisable templates, you can ensure that each agreement reflects the specific terms of your collaboration, including deliverables, compensation, and disclosure requirements. 

The platform also facilitates seamless collaboration and negotiation, directly allowing for adjustments and e-signatures within the system.

List of benefits

Let’s consider why you must add Contractbook to your influencer marketing toolkit.

✅ Customisable templates: Tailor contracts to fit the unique needs of each influencer partnership.

✅ Compliance assurance: Stay aligned with FTC guidelines and other legal standards.

✅ Centralised storage: Keep all contracts in one secure, accessible location.

✅ E-signature functionality: Expedite the signing process with digital signatures.

✅ Audit trails: Maintain transparent records of contract modifications and approvals.


Contractbook caters to a range of business sizes with its flexible pricing plans. Visit Contractbook for detailed pricing information.

7. QuickBooks

A screenshot of a business website with a laptop and a tablet.

QuickBooks is crucial for budgeting and tracking expenditures in influencer marketing campaigns. 

It simplifies complex financial processes, providing a clear view of your campaign’s financial health and ensuring that budgets are on track and transparent. 💸

What does it do?

QuickBooks offers a suite of features for efficient budget management and expense tracking. 

It allows marketers to allocate budgets for influencer campaigns, monitor real-time expenditures, and generate financial reports. 

With QuickBooks, you gain comprehensive insights into where every dollar goes, ensuring optimal use of your marketing budget.

How can you use it?

Integrate QuickBooks into your influencer marketing strategy for seamless financial tracking. 

Set budgets for each campaign, categorise expenses related to influencer partnerships, and use the reporting tools to analyse the financial ROI of your campaigns. 

QuickBooks’ dashboard provides an at-a-glance view of your financial status, helping you make informed decisions swiftly.

List of benefits

So, why should your influencer marketing toolkit include Quickbooks?

✅ Budget management: Allocate and track marketing budgets with precision.

✅ Expense tracking: Monitor campaign expenditures and ensure they align with allocated budgets.

✅ Financial reporting: Access detailed reports for a clear understanding of campaign ROI.

✅ Easy reconciliation: Simplify the process of matching campaign expenses with budget allocations.

✅ Cloud-based access: Manage your finances anytime, anywhere, ensuring ongoing oversight.


From basic accounting functionalities for small businesses starting at $9 monthly to advanced features for larger organisations, QuickBooks provides a range of pricing options.

A man in a lab coat is holding a clipboard with social media icons.


And there you have it. 7 amazing tools you need in your influencer marketing toolkit. So, go on and grab a free Click Analytic trial and discover what a difference an influencer vetting platform makes. Your campaigns will never again lag behind with these tools in hand.

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