Top brand ambassadors of Q1 [2024 edition]
Who are the latest top brand ambassadors in Q1, 2024? 🤔
Me and my team used our influencer marketing platform to find the top brand ambassadors of 2024.
💡 My pro tip: Bookmark this page. I’ll be adding the latest and best brand ambassador deals weekly to this growing list.
The current top brand ambassadors in Q1 are:
👉 Caitlin Clark x Panini and Gainbridge
👉 Miranda Kerr x Michael Hill
👉 Trevor Kennison x Stio
👉 Taylor Fritz x BOSS
Well, without further delay, let’s get into the latest brand ambassadors making waves and sealing deals. 👇
Top Brand ambassadors in April 2024
Here are the top brand ambassador deals of April 2024. 👇
Caitlin Clark teams up with Panini and Gainbridge
Caitlin Clark, a star in women’s basketball, has started working with two big companies, Panini and Gainbridge.
Let’s first look at her Panini deal.
Panini makes trading cards and collectables, and they’ve chosen Caitlin as their first female athlete on a special deal.
The deal?
Starting in April, Caitlin will have her own trading cards and signed items. This is exciting because it shows that girls and women are getting more attention in sports.
Next, the Gainbridge ambassador program.
Gainbridge, a company that helps people manage their money, also chose Caitlin to help promote a new product called ParityFlex™.
Gainbridge designed ParityFlex to help women plan their financial futures.
Caitlin joins famous athletes like Billie Jean King in supporting this product. By working with Caitlin, Gainbridge shows they care about helping women succeed both in sports and in life.
I also believe these deals are great for Caitlin and the companies.
Why?
Because they help the companies get noticed by more people, and they show that supporting women’s sports and financial success is important.
Caitlin’s work on and off the basketball court makes her a perfect choice for these roles.
My favourite influencer marketing platform also revealed Caitlin’s Instagram statistics:
📊 Caitlin gets a solid 3.92M average reels views!
📊 Her audience has grown by 145.03% over the last 6 months.
📊 She has a fantastic 17.17% engagement rate.
📊 54% of her audience are men.
This is great, especially for a brand like Panini that’s actively targeting men.
These stats make it clear Caitlin is one sports brand ambassador to watch this year.
Miranda Kerr sparkles as the new face of Michael Hill
Michael Hill, a leading fine jewellery brand in Canada, has proudly announced international model and entrepreneur Miranda Kerr as its new brand ambassador.
This collaboration is a major part of the brand’s impressive transformation, including a new logo, website, and flagship store inspired by the serene green landscapes of New Zealand.
Michael Hill is reinventing itself, aiming to become a top name in premium jewellery, and Miranda Kerr is at the heart of this exciting change.
But why Miranda Kerr?
Miranda Kerr’s connection with Michael Hill goes back over 20 years to one of her first modelling jobs.
I used my influencer marketing platform to find out more about Miranda’s social media stats.
Let’s see if she’s really a good ambassador for a brand.
Here’s what I found:
📊 Miranda gets a whopping 2.10M average reels views!
📊 She has 14.58M followers.
📊 Over 38% of her audience is interested in accessories, like jewellery!
📊 Nearly 66% of Miranda’s audience are women.
Is this a good match?
I think so.
Now, as the face of Michael Hill, she will help introduce the brand’s new, elegant direction.
The partnership includes Kerr featuring in advertising campaigns and promoting the brand on social media.
This role is not just a nod to her past but a stride towards a sustainable future, aligning perfectly with both Miranda’s and Michael Hill’s commitment to responsible business practices.
This new chapter for Michael Hill, boosted by Miranda Kerr’s involvement, signals a fresh and ambitious era for the brand.
It promises to deliver beautiful, meaningful jewellery that captures life’s special moments.
Trevor Kennison joins Stio
Stio, a mountain lifestyle brand based in Wyoming, has announced Trevor Kennison as their latest brand ambassador.
But who is Trevor Kennison?
Trevor is a professional sit skier who has overcome great challenges and achieved remarkable feats in the sport.
After a snowboarding accident left him paralysed, he didn’t let that stop him.
Instead, he became the first to drop into Jackson Hole’s Corbet’s Couloir on a sit ski, a daring move that captured attention worldwide.
Our influencer marketing platform revealed these essential social media stats:
📊 Trevor has worked with sports brands like ESPN, GoPro and even National Geographic.
📊 Nearly 62% of his audience is interested in sports.
📊 Trevor’s audience has grown by 22.54% in the last 6 months.
But wait, there’s more.
He’s also known for his role in the Netflix film “Full Circle,” which explores his journey and the emotional and physical challenges he faced along the way.
As Stio’s new ambassador, Trevor will be deeply involved in sharing his inspiring stories and contributing to product development.
His experience and unique perspective are invaluable as Stio aims to innovate and cater to a diverse range of adventurers.
Trevor’s story is not just about sports; it’s about pushing boundaries and breaking barriers in adaptive sports.
The result?
This makes him a perfect match for Stio’s mission to connect people with nature through powerful, inspiring tales and high-quality, functional gear.
His addition to the Stio team brings his spirit and passion and a profound depth to the brand’s narrative and community engagement.
Taylor Fritz is a new BOSS brand ambassador
BOSS has stepped into the sports arena with a powerful message by naming American tennis star Taylor Fritz as its newest global brand ambassador.
This partnership is a strategic move that embodies BOSS’s “be your own BOSS” philosophy, emphasising individuality and excellence in performance.
But is Taylor Fritz a good fit?
Will he be a good product ambassador?
My influencer marketing platform had this to reveal:
📊 Taylor has 557K followers.
📊 His audience has grown by 11.45%.
📊 64% of his audience are men.
Known for his dedication and prowess on the tennis courts, Fritz is the perfect embodiment of BOSS’s values.
He is eager to bring his unique style and competitive spirit to the brand, stating, “I look forward to bringing my best, most BOSS self to the court in sportswear that combines smart aesthetics with exciting, performance-driven features.“
Taylor Fritz wearing BOSS on the global stage symbolises this drive and determination, making a powerful statement about what it means to truly “be your own BOSS.”
As part of the collaboration, BOSS has launched an exclusive series of photographs showcasing Fritz, along with plans for him to play a significant role in upcoming promotional activities, brand events, and social media campaigns.
Frequently asked questions about brand ambassadors
What is a Brand Ambassador?
A brand ambassador is a person who is hired by an organization to represent a brand in a positive light, and by doing so, help to increase brand awareness and sales. They act as the face of the brand, communicating the values, benefits, and personality of the product or service to the public.
What are the Typical Responsibilities of a Brand Ambassador?
Responsibilities can vary widely but generally include promoting products or services on social media, attending promotional events, creating content that features the brand, engaging with potential customers, and providing feedback to the brand on public perception and other marketing efforts.
How Much Does a Brand Ambassador Make?
Compensation for brand ambassadors can vary based on the industry, the size of the company, and the level of involvement required. Some brand ambassadors are paid per campaign or event, while others might receive a regular salary or hourly wages. Incentives like free products, services, and other perks are also common.
What Skills are Required to Be a Successful Brand Ambassador?
Key skills include excellent communication and interpersonal skills, a strong presence on social media platforms, an ability to positively influence others, a good understanding of marketing principles, and often, a genuine love or passion for the brand they are representing.
How Can Someone Become a Brand Ambassador?
To become a brand ambassador, one typically needs to build a strong online presence with a considerable following, engage actively with preferred brands, and demonstrate a clear alignment with the brand’s values and aesthetics. Applying through official brand ambassador programs or responding to job ads are also common paths to take.
What Are the Differences Between a Brand Ambassador and an Influencer?
While both roles involve promoting brands, a brand ambassador is often expected to embody the brand’s image in a more sustained and holistic way, sometimes under contract. Influencers, meanwhile, might promote multiple brands concurrently and are primarily focused on generating content for their personal platforms.
What Are the Benefits for a Company to Have a Brand Ambassador?
Brand ambassadors can significantly increase brand visibility and credibility. They help humanize a brand, make it more relatable, and effectively reach and engage target demographics. Their authentic interactions with followers can lead to increased loyalty and customer conversions.
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