Sabrina Carpenter x Van Leeuwen x Blank Street Coffee

by | Jun 19, 2024 | Influencer News

Ever heard of Sabrina Carpenter? If not, you’re missing out on one of the most successful influencer marketing stories out there right now. 

Sabrina is not just a singer; she’s a phenomenon! 🤯 Let me break it down for you:

👉 Sabrina secured 2 brand ambassador deals in one month.

👉 She’s soon releasing a much-awaited album.

👉 Her Instagram audience of 35M has grown nearly 13% over the last 6 months.

This is one trending influencer you can’t miss.

Join me as I look at her two new brand ambassador deals and take a peak at her social media stats.

Ready? Let’s roll. 👇

Who is Sabrina Carpenter?

Sabrina Carpenter is a singer, songwriter, and actress. She was born on May 11, 1999, in Pennsylvania. You might know her as Maya Hart from Disney Channel’s “Girl Meets World.” 

But Sabrina didn’t stop there.

She kicked off her music career with the single “Can’t Blame a Girl for Trying” in 2014. 

Since then, she’s released several albums and hit singles, including “Espresso,” which took TikTok by storm.

Sabrina Carpenter is more than just an entertainer—she’s a marketing whiz who knows how to keep her fans engaged and coming back for more.

Sabrina has had an incredible year. Here’s a quick rundown:

🥳 Touring with Taylor Swift: Yes, THE Taylor Swift! Sabrina supported her on the International legs of the Eras Tour.

🥳 Chart-topping singles: She released a No. 1 single, “Espresso,” and followed it up with another No. 1 hit, “Please Please Please.”

🥳 New Aabum release: Her new album, “Short ‘n Sweet,” is set to drop on August 23rd.

But there’s more. Sabrina also secured two epic brand ambassador deals. 👇

Sabrina Carpenter’s brand ambassador deals

With a hit single named “Espresso,” it was only natural for Sabrina to dive into some tasty collaborations.

The first deal she struck was with Van Leeuwen Ice Cream. 

They’re releasing an “Espresso” ice cream. This isn’t just a flavour; it’s a cause. 

50% of the profits go to The Ali Forney Center, supporting LGBTQ+ youth experiencing homelessness.

Van Leeuwen Ice Cream is set to start selling the new flavour from the 28th of June.

I know I can’t wait to see how Sabrina’s impact on Van Leeuwen’s sales. Now, how cool is that?

The other important deal Sabrina sealed this month was with Blank Street Coffee.

Sabrina surprised everyone by working a shift as a barista in London. 🤣

Fans lined up to get lyric-inspired coffees served by the star herself. Talk about a memorable experience! Now, let’s look at her social media stats.

Sabrina Carpenter’s social media stats

I used my favourite influencer marketing platform to learn more about Sabrina Carpenter’s social media stats. Here’s what I found.

Screenshot of an Audience Analysis report for @sabrinacarpenter. Key metrics include 2.43M business account type, 7.40K average likes, 15.14M average comments, and an estimated worth of $12.7K - $464.0K—ideal insights for crafting impactful UGC ads.

📊 Sabrina’s Instagram reels get an average of 15.14M views!

📊 Surprisingly, only 24% of her audience is interested in music.

📊 She gets an out-of-this-world engagement rate of 6.77%!

But wait, there’s even more to learn.

Dashboard displaying accounts metrics with bar graphs showing followers count, engagement rate, and follower overlap for "PublicUser" and "PrivateUser," alongside performance insights of related UGC ads.

📊 Nearly 4% of Van Leeuwen Ice Cream’s followers also follow Sabrina.

📊 About 2% of Blank Street Coffee’s followers also follow Sabrina.

📊 Sabrina and Van Leeuwen share the same target demographic.

It’s clear: Boh brands are tapping into Sabrina’s audience to introduce their brands to her followers. Clever move? I think so! But, what else can we learn from this influencer superstar?

What can we learn from Sabrina Carpenter?

So, why am I telling you all this? Because Sabrina’s story is a masterclass in influencer marketing. Here’s what we can learn:

🎯 Authentic engagement: Sabrina’s collaborations feel genuine. Whether it’s ice cream or coffee, the tie-ins with her music make sense and resonate with her audience.

🎯 Creating experiences: The barista stunt wasn’t just fun but strategic. It created a shared experience, strengthening her bond with fans.

🎯 Supporting good causes: Aligning with a cause like The Ali Forney Center adds depth to her brand. It shows she cares about more than just music and fame.

Want to replicate Sabrina’s success? Here are my tips:

💡 Be genuine: Choose collaborations that feel natural and align with your personal brand.

💡 Create memorable moments: Think beyond the screen. How can you connect with your audience in real life?

💡 Give back: Partner with causes that matter to you and your followers. It’s a win-win.

My final thoughts

Sabrina Carpenter is a shining example of how to do influencer marketing right. She’s not just selling a product; she’s creating connections and making a difference. So, let’s take a page out of her book and elevate our game!

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