Creator to watch: Morgan Riddle

by | Jul 10, 2024 | Influencer News

Ever heard of Morgan Riddle

Sure, her boyfriend, Taylor Fritz, is smashing it in tennis, but today, we’re diving into Morgan’s story. 

Why? Because Morgan is making waves in the influencer and tennis worlds.

👉 Her Instagram Reels get over 2.4M views!

👉 She has nearly 800K followers on social media.

👉 She partnered with Lottie NYC and Wimbledon!

👉 She became the “Most Famous Woman in Men’s Tennis

It’s clear: From collaborating with prestigious brands to starring in Netflix’s “Break Point,” Morgan Riddle is an influencer you need to keep your eyes on.

Ready to check out this week’s creator to watch?

Let’s roll. 👇

Who is Morgan Riddle?

A tennis player in white sportswear walks with a woman in a beige blazer holding a white woven bag, while another person in the background skims social media near their red Wilson bag.

Born and raised in the United States, Morgan Riddle’s journey into the limelight began after college when she transitioned from real estate to the media and influencer space. 

That’s right; she wasn’t always an influencer! 😱

Her diverse career includes stints at Food Network, Love Your Melon, Hollywire, and MuteSix before she fully embraced life as a social media influencer. 

Beyond her professional roles, she’s also modelled professionally, adding another feather to her cap.

But what really sets Morgan apart is her mission to make tennis cool again. 🎾😎

With her engaging personality and authentic content, she’s captured the hearts of many, including her partner, Taylor Fritz, one of the top male tennis players in the world. 

Together, they form a dynamic duo, bringing a fresh, youthful energy to the sport.

Now, let’s check out Morgan Riddle’s social media stats. 👇

Morgan Riddle’s social media stats

Here’s what my favourite influencer marketing platform had to reveal about Morgan Riddle’s social media stats:

A webpage displaying audience analysis for influencer @moomorgs, including follower count, engagement rates, estimated earnings, and audience demographics. The page is from the platform "click.

📊 Morgan has nearly 300K followers on Instagram.

📊 Her engagement rate on Instagram is awesome (read: 11.05%!)

📊 52% of her audience are men.

📊 32% of her audience is interested in sports, like tennis!

But there’s more! Let’s check out Morgan Riddle’s TikTok stats. 👇

Dashboard displaying social media profile analytics, with influencer information on the left and gender, age, and location analysis represented by pie charts and bar graphs on the right.

📊 Morgan has 505K followers on TikTok.

📊 Here, too, she gets a solid 10% engagement rate.

📊 80% of her TikTok audience are women, with the largest demographic being the 18 to 24-year-olds.

What does all of this mean? 🤔

⚙️ Morgan Riddle has a young following that actively engages with her content. 

⚙️ Her audience is interested in sports.

⚙️ Both Morgan’s TikTok and Instagram accounts are growing, on average, by 28%, showing her rise as a popular social media star.

So, what type of content does Morgan Riddle create? Let’s find out!

What content does Morgan Riddle create?

Morgan Riddle creates content that spans fashion, beauty, travel, and, most notably, tennis. 

Wait, tennis? Yes!

Morgan Riddle is on a mission to make tennis cool again.


on a personal mission to make tennis cool again

♬ Send Me on My Way - Vibe Street

She breaks down the sport on TikTok in relatable terms, aiming to attract a younger audience. 

Her most viral video, sharing insights into dating a tennis pro, landed over 1.2M likes, nearly 7K comments and 12K shares on TikTok!


what happened in the simulation

♬ Lucky - Britney Spears

On Instagram, Morgan shares behind-the-scenes glimpses of tennis tournaments, fashion shots, and her life with Taylor Fritz.

Her content is engaging and informative and brings a fresh perspective to the often traditional world of tennis. 

No wonder Wimbledon chose her to introduce tennis to a younger audience. 😍

What brand collaborations did Morgan Riddle work on?

Morgan Riddle’s influence is recognised by top brands. 

She has partnered with Lottie NYC to create tennis-inspired jewellery.

She also collaborated with Wimbledon for a video series titled “Wimbledon Threads,” where she interviewed attendees about their fashion inspirations.

Her work with Wimbledon was particularly significant. Why? Because it highlights her growing influence in the tennis community.

But yes, there’s even more! 

Morgan Riddle also appeared in Giorgio Armani suits at the Nitto ATP Finals and shared memorable moments from prestigious events like the Laver Cup.

This fashion, beauty, travel and tennis star has a bright future ahead of her.

My final thoughts

And there you have it. Morgan Riddle is redefining what it means to be a modern influencer in the sports world.

She’s an influencer worth watching with her innovative content, influential brand partnerships, and passionate mission to rejuvenate tennis. Watch for her next moves—you won’t want to miss them.

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