The 2024 Miami Grand Prix was a big deal. An estimated 275K fans attended the sold-out race weekend. 🤯

But it was not just about fast cars; it was where the stars came out to play. 

One of the big names was Kendall Jenner.

And why was Kendall screaming about the Met Gala on Monday? 🤔

Known for her love of cars, Kendall wasn’t just there to watch. She teamed up with Tommy Hilfiger and F1 star Sir Lewis Hamilton for a special brand ambassador appearance. 

Tommy Hilfiger introduced Kendall as the face of their new spring collection. And Lewis? He has been a Tommy Hilfiger brand ambassador for a while now.

👉 Together, they made the weekend unforgettable. 

Join me as I examine this new brand ambassador deal and why it was a fantastic move.

Ready? Let’s roll. 👇

Kendall Jenner did more than just show up at the Miami GP. She joined Lewis Hamilton for a “hot lap” on the 3.36-mile track. This gave her and the fans a real taste of what F1 racing feels like.

Lewis showed off his skills with fast turns and cool burnouts, bringing Tommy Hilfiger’s bold style to life. Their fun moment together got a lot of attention online.

Proof? 

👉 Over 2.4M views, 204K likes and 500+ comments with just one Instagram video in just a few days. Like any clever brand, they repurposed the video on several platforms, like this YouTube video!

But why else is this a perfect brand ambassador deal? 🤔

The brand placement. 👇

Kendall Jenner and Lewis Hamilton teaming up was a brilliant move for Tommy Hilfiger. 

Why?

✅ They brought their style and speed to a huge event, perfectly matching the brand’s vibe of luxury and energy.

✅ Mercedes was also part of the collab, further showcasing the luxury vibes.

✅ With stars like Jenner and Hamilton, the campaign tells a story that clicks with both style lovers and race fans, making the brand even more appealing.

I used my influencer marketing platform to dig a little deeper. Here’s what I found:

📊 Kendall Jenner, Lewis Hamilton, and Tommy Hilfiger have a combined 344M followers! AAnd then we’re not even talking about the Mercedes fans!

📊 Nearly 30% of Lewis Hamilton’s Instagram fans also follow Kendall Jenner.

📊 Almost 31% of Kandall’s audience and 30% of Hamilton’s audience are interested in clothing and fashion.

📊 40% of Kendall’s audience are also Tommy Hilfiger fans!

But there’s more.

I think what makes this partnership really stand out is how genuine it feels. 

Kendall’s real love for racing and her history with F1 races add a lot of weight to her backing Tommy Hilfiger. 

By choosing such a big event like the Miami GP to showcase this partnership, they really got the spotlight, reaching all sorts of people and setting the stage for future celebrity-brand collaborations in sports.

It’s not the first time that Tommy Hilffiger did this. Remember when Gigi Hadid got behind the wheel?This formula seems to work.

The team-up of Kendall Jenner, Sir Lewis Hamilton, and Tommy Hilfiger and Mercedes at the Miami Grand Prix really shows what modern influencer marketing can do. 

Using the star power of Jenner and Hamilton, Tommy Hilfiger and Mercedes boosted their brands, linking it more with luxury and style. 

Another reason why this was a winning move?

It’s all about the experience. Brand awareness is about remembering the brand and they created a video that generated buzz. How did it create buzz?

By being an authentic experience!

Looking ahead, we can expect more of these celebrity-brand partnerships that blend fashion with sports, bringing fresh ways to connect with fans and tell exciting stories.