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5 Top Instagram brands in Q1 (2024 edition)

by | Apr 17, 2024 | Influencer News

Each quarter – I use our powerful AI data analytics tool to find the fastest fastest growing brands on Instagram. 🤔

That’s right. I used my influencer marketing platform to identify the top Instagram brands in Q1.

We’re talking about:

📊 How Studio Limonada went from 22K to 192K followers in 3 months.

📊 How Urban Sprouts are pulling in over 786K average Reels views.

📊 And how Pashion Footwear went from 287K followers in February to an impressive 652K in March.

What’s the secret behind their success, and can we duplicate that success?

Ready to learn from the fastest-growing Instagram brands on social media in 2024?

Let’s roll. 👇

PS: Grab this freebie; my ultimate list of the fastest growing brands on Instagram.

Studio Limonada

Let’s start my list of the top Instagram brands in Q1 with Studio Limondada.

Studio Limonada has really taken Instagram by storm with its huge growth in early 2024.

I used my go-to influencer marketing tool to check out their numbers, and wow, they are impressive! 

In just six months, their followers have shot up by over 1000%, jumping from 22.6K in January to a whopping 192.5K by March. 🤯

They grew by 159% in just the first quarter, which shows just how much people are loving what they’re doing.

So, what’s the secret to Studio Limonada’s amazing success? 🤔

They’ve switched up their Instagram game to focus more on reels—those fun, quick videos that tell stories and show what’s going on behind the scenes.

These aren’t just any reels; they’re full of life and interesting details that really draw people in.

On average, their reels get about 435K views, and some have even hit the millions!

This move has made them way more visible on Instagram and has created a strong connection between the brand and its followers. 

They’ve tapped into Instagram’s love for engaging videos that can spread like wildfire. 

Studio Limonada isn’t just selling stuff; they’re telling stories that people really want to follow and share with others. 

This storytelling strategy has worked wonders for them, boosting their traffic and making them super popular on Instagram.

Their approach teaches us a lot about social media marketing today: it’s all about great content and creativity, which can open the door to going viral and building loyal fans.

L’AFFICHE FRANÇAISE

L’AFFICHE FRANÇAISE is another cool brand that really took off on Instagram in early 2024. 

I checked out their growth with Click Analytic and saw an amazing 150% jump in followers in just three months. 

They also got a ton more likes—over 8,656 in half a year! 🤯

This shows that people really dig what they’re doing.

A big moment for L’AFFICHE FRANÇAISE was when one of their reels got over a million views.

That video was a total game-changer, bumping their followers from just 12K to a solid 70K

Their secret? 

👉 They focus on making high-quality, eye-catching content that shows off their artsy and cultural vibe. 

This isn’t just about showing products; it’s about telling stories that grab the attention of people who love good design and visuals.

Using Instagram’s visual strengths—like images and short videos—really works for them. 

I think L’AFFICHE FRANÇAISE’s quick rise on Instagram comes from their knack for creating beautiful, engaging content that a lot of different people like. 

That viral reel really shows how one great piece of content can make a huge difference in getting a brand noticed.

For other brands wanting to hit it big on Instagram, L’AFFICHE FRANÇAISE is a perfect example of how using creativity and visual appeal can really draw in and grow an audience effectively.

Urban Sprouts

Urban Sprouts is way more than just a plant shop—they’ve mixed it up by adding a plant clinic right in their store, which is a hit with plant lovers everywhere. 

This cool mix has helped them shoot up by 108.5% in followers in the first part of 2024 alone. 

When I checked out their stats with Click Analytic, I was blown away by a massive 29,000% increase in likes over just six months, and their posts are pulling in an average of 786K views! 🤯

What really makes Urban Sprouts stand out is how they treat each plant like it’s a patient with its own story. 

Check out this video. 👇

Do you see?

They don’t just sell plants; they share their journeys, offer tips on plant care, and give us a peek into the ups and downs of running a plant clinic. 

This personal touch doesn’t just teach people about plants; it makes them feel connected and part of the Urban Sprouts community. 

It’s super engaging and makes fans keep coming back to see how their favourite “patients” are doing. 🥰

Their success probably comes from the way they offer personalised, high-quality content that goes way beyond what you’d expect from a typical plant care guide. 

They tackle specific plant problems and share expert advice, making Urban Sprouts a go-to source in the plant world. 

The result?

This not only boosts their credibility but also gets people talking and sharing, which spreads the word even further.

I think Urban Sprouts’ fast growth on Instagram comes from its clever mix of personal stories and expert tips. 

It shows that if you mix your passion with your know-how and present it in a friendly way, you can really connect with your audience and drive both interest and engagement. 

Number Sixty Two

Number Sixty Two has really made a name for itself on Instagram, focusing on the cosy world of handmade candles. 

I took a look at their growth with Click Analytic and found they had an amazing 87.5% jump in followers in the first quarter of 2024 alone. 

What’s even more impressive is their engagement—likes soared by 1,187.72% in just six months. 

This huge growth shows just how much people love what they’re doing. 😱

What grabs people’s attention about Number Sixty Two is how open they are about how they make their candles. 

They often share videos and photos that show everything from how they pack orders to the detailed steps of making a candle.

This peek behind the scenes doesn’t just teach their followers about candle making; it also tells a story of real, handmade quality that’s super valued today.

There’s something special about seeing a candle come to life from start to finish. 

👉 It draws people in and keeps them interested. 

This kind of openness is great because it shows the care and detail that go into making things by hand, which people looking for sustainable and ethical products really appreciate. 

This honesty makes followers feel closer to Number Sixty Two, as they get to know the real story behind what they’re buying.

My tip?

Bring your followers into your creative process. 

Show them the love and hard work that go into each item. This way, you don’t just catch their eye—you might just turn them into loyal fans and even champions of your brand.

Pashion Footwear

Pashion Footwear, a brand that blends cool design with practicality, saw a huge 83.4% increase in Instagram followers during the first quarter of 2024. 

When I checked out their growth using Click Analytic, I noticed they jumped from 287K followers in February to an impressive 652K in March. 🤯

A big part of this growth came from a super popular moment on social media, along with some smart personal branding.

But there’s more!

The brand really caught people’s attention after appearing on “Shark Tank,” where they turned down an offer. 👇

This bold move made a lot of people respect and get curious about them. 

The owner plays a big role in this story, too. 

She’s really active on their Instagram, which makes the brand feel more real and relatable. 

Her being so visible helps tell the brand’s story and shows off her entrepreneurial spirit, which is a big part of their marketing.

The result?

In February, they posted a reel that went viral, getting 35M views, 2.1M likes, and a huge 310% engagement rate. 😱

Pashion Footwear’s smart use of storytelling, the owner’s personal brand, and their moments in the media have really made their Instagram pop. 

They’ve managed to not just get people interested but also build a community of loyal followers around the brand.

For any company wanting to boost their social media game, Pashion Footwear shows how mixing personal stories with big media moments can really make your brand stand out and connect deeply with your audience.

My final thoughts

And there you have it: 5 epic Instagram brands in Q1. Did you learn something from these fast-growing brands on Instagram? 

To me, one thing is clear: Authenticity trumps everything. You get to connect with your audience and turn that connection into engagement and, ultimately, sales.

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