Imagine waking up one day to find out you’re one of Billie Eilish’s close friends – on Instagram, at least! 

With a following of over 110M people, Billie did something unexpected. 

What did she do?

She added all her followers to her close friends list and shared a story just for them. This clever move got everyone talking. 

Why? 

👉 Suddenly, everyone felt special, like they were part of Billie’s inner circle.

The result was nothing short of amazing. 

In less than a day, Billie’s followers jumped to 114M. That’s right, 4M new followers in less than 12 hours!

Spoiler alert: She’s now got over 120M followers! 🤯

Join me as I look into the genius behind this move.

Let’s roll. 👇

You might be thinking, “Okay, that’s cool for Billie, but what does it have to do with me?” 

Here’s the thing: 

👉 Billie showed us that you don’t need a huge budget to make a big splash. 

Or get millions of new followers on Instagram.

All it takes is a bit of creativity and making your audience feel special.

Here’s what I dug up about Billie: 👇

Billie Eilish Pirate Baird O’Connell, known simply as Billie Eilish, is not just a singer; she’s a phenomenon. 

Born on December 18, 2001, in Los Angeles, California, Billie has become one of the most talked-about artists of our time. 

With her unique voice, eclectic style, and honest lyrics, she has captivated millions around the globe.

Billie’s music ranges from the dark, brooding sounds of “bad guy” to the introspective beauty of “When the Party’s Over.” 

Her versatility is unmatched, showcasing different facets of her personality with each song. 

Whether she’s the Barbie-blonde singing about her fears or the edgy brunette challenging societal norms, Billie isn’t afraid to be herself.

“In my opinion, the best thing about music is being able to express who you are,” Billie has shared. “Each song is like a different chapter of my life.“

My favourite influencer marketing platform also found some interesting facts about Billie’sInstagram profile.

📊 Billie Eilish gets a mind-blowing 31.17M Reels views per Reel!

📊 Almost 30% of her followers are interested in family, relationships and friends.

📊 70% of Billie’s audience is made up of women.

But why is Billie so popular? 

What makes Billie Eilish different? 

Let’s find out! 👇

But Billie isn’t just about music. 

She’s a symbol of strength and authenticity, often speaking out on issues close to her heart. 

From advocating for mental health awareness to addressing climate change, Billie uses her platform to make a difference.

“I’ve always wanted to be heard. And I’ve always wanted to make an impact,” Billie said in an interview with Apple Music. “If there’s a way I can use my voice for good, then I’m all for it.“

Despite her busy schedule, Billie is committed to taking care of herself, both mentally and physically. 

After a serious ankle injury, she turned her focus to fitness, not just as a way to recover but to ensure she could give her all during her performances.

“I’ve been like completely changing the way that my life is, involving fitness. Like I’m a gym rat now,” Billie shared, laughing. “It started with ‘I can’t get injured anymore, can’t do it, not going to let myself live like that.’ Because I lived like that for years.“

Her dedication to self-care and physical fitness is just another layer to her multifaceted personality.

On stage, she’s more energetic than ever, proving that taking care of oneself is key to giving your best to the world.

Billie is also a proud vegan. She often shares her favourite recipes and encourages her followers to consider the impact of their food choices on the planet.

“Being vegan is not just about what I eat or wear. It’s a lifestyle. It’s about how I see the world,” she explains. “I try to share that with my fans, not to preach, but to show them there’s a different way.“

Now that we know who Billie Eilish is and what makes her such an excellent influencer, let’s look at how you can also do influencer marketing like she does.

So, how can you use this in your marketing? 🤔

Here are some tips to get you started:

✅ Think outside the box

In my opinion, the best marketing ideas are the ones that surprise us. 

Just like Billie, think of ways you can connect with your audience that they wouldn’t expect. It could be as simple as a special shout-out or sharing behind-the-scenes content.

✅ Make it personal

People love feeling special. 

I’ve spoken to other influencer marketing managers, and they all say personalisation is key. Whether it’s adding followers to a close friends list or personalized messages, making your audience feel like they’re in an exclusive club can work wonders.

✅ Engagement is gold

Remember, the more your followers interact with your content, the more likely they are to stick around and even spread the word.

Encourage them to share their thoughts, participate in polls, or share your content on their own stories.

✅ Keep it authentic

Billie’s move worked because it was genuine.

When planning your strategy, ensure it reflects your brand’s true voice. Authenticity builds trust, and trust leads to a loyal following.

Billie Eilish’s Instagram strategy is a perfect example of influencer marketing done right. It’s not about how much money you spend but how well you connect with your audience. 

By getting creative, making things personal, and keeping it authentic, you can not only increase your following but also build a community around your brand.