I often get asked, “What is the best time to post on YouTube?” 🤔

And let me tell you, that question isn’t as complicated as many content marketers would have you believe.

I used my favourite influencer marketing platform and years of experience to create the ultimate shortlist of the best times to post on YouTube.

You must listen up if you want epic YouTube engagement rates and a growing audience.

Let me share my insights with you.

Ready? Let’s roll. 👇

The best times to post on YouTube daily are:

⏰ Monday: 5 p.m.

⏰ Tuesday: 2 p.m.

⏰ Wednesday:  9 a.m.

⏰ Thursday: 6 p.m.

⏰ Friday: 3 p.m.

⏰ Saturday: 4 p.m.

⏰ Sunday: 11 a.m.

But there’s much more to the story. 👇

I’ve found that the absolute best time to post on YouTube is Friday from 3 p.m. to 4 p.m. 

Why? 🤔

👉 Because videos posted then tend to get the most views. 

Other great times to post on YouTube are Tuesday at 2 p.m. and Thursday at 6 p.m.

Here’s something interesting: Most YouTube users are working adults. According to Statista, 21% of male and 17% of female YouTube users are between 25 and 44 years old.

On weekdays, mornings are usually slow for views. But things pick up mid-morning, during lunch breaks, and late afternoon to evening. 

There are also some late-night hot spots, like 11 p.m. on Mondays and Thursdays. 

I find that views peak on Fridays and drop over the weekend.

💡 Here’s my pro tip: Avoid posting when people are asleep. The worst times are between 1 a.m. and 6 a.m. on any day. 

Other cold spots to avoid include:

❌ 4 a.m. to 5 a.m. on Mondays, 

❌ 8 a.m. on Saturdays, 

❌ and 9 p.m. on Sundays.

Don’t worry if you can’t post at the peak times. There are still good times throughout the week to share your content. 

Next, let me break down the best time to post on YouTube per day. 👇

Mondays can be tough, but 5 p.m. is the magic hour for posting. If you miss that, try 11 p.m. or 3 p.m. 

⏰  Peak Time: 5 p.m.

Tuesdays are prime time at 2 p.m., almost rivalling the Friday peak. Another good slot is 11 a.m. 

⏰ Peak Time: 2 p.m.

Wednesdays work best at 9 a.m., with solid views also at 2 p.m. and 4 p.m. 

⏰ Peak Time: 9 a.m.

On Thursdays, 6 p.m. is golden. If that’s not doable, go for 3 p.m. or 9 a.m. 

⏰ Peak Time: 6 p.m.

Fridays are awesome for views. Post at 3 p.m. or 4 p.m. for the best results of the week. 

⏰ Peak Time: 3 p.m.

Saturdays are quieter, but late afternoon works well. Aim for 3 p.m. to 5 p.m. 

⏰ Peak Time: 4 p.m.

Sundays are the slowest, but you can still snag views at 11 a.m., 2 p.m., or 3 p.m. 

⏰ Peak Time: 11 a.m.

So, what are the best and worst days to post on YouTube? This is what I discovered:

✅ What are the best days to post on YouTube?

The top day to post on YouTube is Friday. It’s like a sweet spot for views! After that, Thursdays and Wednesdays are also great days to share your videos.

❌ What are the worst days to post on YouTube?

On the flip side, Sundays are the worst for posting, followed closely by Saturdays. Videos posted on weekends generally get fewer views compared to weekdays.

But wait, there’s more. 😁

To maximise your reach, focus on posting during the peak times on the best days. If you can’t post on these days, don’t stress.

Just make sure your content is engaging and valuable.

Consistency and quality are key!

Now that we know which days are best for posting YouTube videos, what about the best time to post YouTube Shorts? 🤔

The best time to post YouTube Shorts is Friday between 3 p.m. and 4 p.m. 

Why?

Because this time slot consistently delivers high views and engagement. If Friday doesn’t work for you, Thursday at 6 p.m. and Tuesday at 2 p.m. are also excellent choices.

But why do these timeslots work so well? 🤔

👉 Late afternoons and early evenings are when many users have finished work or school and are looking to unwind with some quick, entertaining content.

Remember, every audience is unique. The best times I discussed might not be perfect for your viewers. 

So, how do you figure out the best times for your audience? 🫣

YouTube’s analytics make this process a breeze. Their real-time metrics give you all the insights you need to optimise your posting times. Here’s how you can use it to find out the best times to post on YouTube for your channel:

⚙️ Dive into YouTube Studio: Head over to YouTube Studio and click on the ‘Analytics’ tab.

⚙️ Check Audience Insights: Look at the ‘Audience’ section to see when your viewers are most active. This will give you a good idea of the best times to post.

⚙️ Analyse Performance: Pay attention to which videos get the most views and engagement. Check the days and times these were posted.

⚙️ Experiment and Adjust: Try posting at different times and see what works best. Keep refining based on your analytics.

With these steps, you can tailor your posting schedule to fit your audience perfectly.

And now you know the best time to post on YouTube.

Finding the best times to post on YouTube can make a huge difference in your views and engagement.

Remember, use these tips as a starting point, but always tailor your strategy to your unique audience. Happy posting, and good luck!