Kim Kardashian, the style icon and reality TV royalty, has just announced her latest fashion fling: she’s the new brand ambassador for Balenciaga. 👗

And she’s taking to Instagram to share her excitement about this sizzling new partnership. 🤩

Kim’s relationship with Balenciaga isn’t just a flash in the fashion pan. 

She’s been donning their designs for years, creating some of her most unforgettable fashion moments. 

From the red carpet to the streets, Balenciaga’s modernity and innovative approach under creative director Demna Gvasalia have been staples in Kim’s wardrobe.

Our influencer marketing platform paints an intriguing picture.

Over 42% of Balenciaga’s Instagram followers are also Kardashian fans! 

This alliance could be a masterstroke to boost engagement and loyalty among their existing followers.

But it’s not all smooth sailing in the fashion world. 

Last year, Balenciaga stirred up a storm with a campaign featuring children holding teddies in bondage costumes, igniting accusations of promoting inappropriate themes. 🙈

The fashion house was quick to apologise, condemning any form of child abuse and reiterating its commitment to children’s safety.

Caught in the crossfire, Kim Kardashian faced backlash for not severing ties with Balenciaga amidst the controversy. 

Despite expressing her shock and disgust at the campaign images, Kim chose to continue her collaboration with the brand. 

Most recently, she was featured in their campaign for the summer 2024 collection.

For Kim, this role as Balenciaga’s ambassador isn’t just about fashion; it’s about trust and a shared commitment to doing what’s right. 

She’s all set to embark on this new chapter, bringing her unique flair and influence to one of the world’s most historic fashion houses.