Travel influencers are a critical asset for hotels, restaurants, tourism agencies and any marketers working in the travel space. 

In fact, 84% of US adults are consulting travel influencers for recommendations on trips. Crazy right?

But how many travel influencers are there? Based on our recent scanning +76,000 US travel bloggers are active on Instagram. And we listed the top 15 profiles!

➡️ The profiles in this ranking combine:

+2.4M total reach

+276k average views on Instagram Reels.

Ready? Let’s jump right in!

Here is our 2023 US Travel Influencers ranking for Instagram:

15. @texaswanderers

14. @elisolanooo

13. @sallytrubella

12. @loveatfirstflight_

11. @with.love.brina

10. @ian.and.ana

9.  @floridawithyasmin

8.  @alexanderjrogers

7.  @suzionthemove

6. @natyexplora

5. @travelwithsudipa

4. @letthemeatthis

3. @standbywithadrie

2. @vibesinatl

1. @laxtoluxury

Yo and Co. are travel influencers in the family space, bringing their followers all the best highlights that their home state (Texas) has to offer.

This family create content around the most exclusive and unique spots, from abandoned places, to swimming holes and historic towns!

Performance Metrics

– 26% audience interest in travel content

– 46% Growth in the last 6 months

– 39k Average Reels Plays

@elisolanooo who is also known as Eli Solano is a super Instagram Influencer and travel blogger, sharing all the best bits of California.

He has partnered with prestigious hotels like Conrad Los Angeles, and has an insanely high engagement rate of 181%.

Performance Metrics

– 39% audience interest in travel content

– 53% Growth in the last 6 months

– 140k Average Reels Plays

Sally Nguyen is a creator of super influencer status, securing a globe-trotter title after visiting 37 countries as of publishing!

Sally is one of the top travel influencers, supported by her owning the largest percentage in follower growth over the past 6 months at 850%.

Performance Metrics

– 50% audience interest in travel content

– 850% Growth in the last 6 months

– 54k Average Reels Plays

LaNaiza and Mahdi are one of many travel influencer couples, documenting their romantic getaways together.

Hailing from Houston Texas, these Southern creators are soon welcoming a baby and are beginning to transition into becoming family bloggers as well.

Performance Metrics

– 42% audience interest in travel content

– 32% Growth in the last 6 months

– 107k Average Reels Plays

New York travel blogger, Sabrina produces colourful and tropical travel content that is sure to brighten up any feed.

Her strength lies in her intensely loyal following who have a significant interest in travel, scoring 50% in this category.

Performance Metrics

– 50% audience interest in travel content

– 28% Growth in the last 6 months

– 107k Average Reels Plays

Ian and Ana are another high quality influencer couples account who cater to the travel niche.

Despite their LA influencer background, their travel content is unique as they live out their van-life dreams on the roads of Europe, recommending top locations on the continent to inspire others.

Performance Metrics

– 47% audience interest in travel content

– 34% Growth in the last 6 months

– 226k Average Reels Plays

Yasmin is a US centric travel content creator advising her followers on the best spots around the Florida area.

She recommends the top locations for dining, experiences and much more!

Performance Metrics

– 33% audience interest in travel content

– 24% Growth in the last 6 months

– 538k Average Reels Plays

Alexander is one of the younger travel influencers on Instagram at just 20 years old.

His content has a stand-out cinematic quality, and his posts show the more daring aspects of travel such as backpacking and even hitchhiking!

Performance Metrics

– 41% audience interest in travel content

– 29% Growth in the last 6 months

– 61k Average Reels Plays

Suzanne is an LA influencer who travels full time for her job, making her a dedicated and authentic choice.

She is an active travel blogger who likes to hike and shares her unique stays, attracting a highly interactive and engaged audience (29% engagement rate).

Performance Metrics

– 36% audience interest in travel content

– 46% Growth in the last 6 months

– 598k Average Reels Plays

Nathaly is a Venezuelan travel blogger based in Seattle, posting breathtaking mountainous views from her hikes.

She is a wanderlust soul, who also posts passionately about her roadtrips.

Performance Metrics

– 45% audience interest in travel content

– 121% Growth in the last 6 months

– 129k Average Reels Plays

Sudipa is a self-proclaimed travel blogger whose content surrounds places to visit in East Coast & beyond.

Her account also offers weekend itineraries, family-friendly getaways and other attainable experiences, increasing her overall relatability and authority as one of the top travel influencers.

Performance Metrics

– 29% audience interest in travel content

– 181% Growth in the last 6 months

– 246k Average Reels Plays

Chelsey is almost in the top 3 of the top travel influencers. From Phoenix, Arizona – she is sharing an array of exciting and quirky places to visit in the state.

She is also the biggest food TikTok content creator in Arizona, and has even partnered with Pepsi over on her Instagram.

Performance Metrics

– 31% audience interest in travel content

– 27% Growth in the last 6 months

– 126k Average Reels Plays

Adriannea is a New York Post featured travel blogger helping users save on their journeys abroad.

She has the second highest follower growth percentage, scoring an impressive 439% growth over a 6 month period.

Performance Metrics

– 31% audience interest in travel content

– 439% Growth in the last 6 months

– 85k Average Reels Plays

Jarvis is one of the bigger travel influencers featured in our ranking, creating travel content that focuses on city vibes and hip spots to catch a snack.

He also provides his rapidly growing following with hotel and experience recommendations.

Performance Metrics

– 21% audience interest in travel content

– 25% Growth in the last 6 months

– 190k Average Reels Plays

Michelle is one of many wildly popular luxury travel influencers who produce content around their abundant and classy travel adventures.

She has a staggering 1.5M average reel plays, where her relatability through her travel lifestyle shines through.

Performance Metrics

– 41% audience interest in travel content

– 57% Growth in the last 6 months

– 1.5M Average Reels Plays

Do you need more travel influencers for your campaign? Or maybe you are wondering our built that ranking?

Here’s how we did it in three simple steps (and how you can replicate it):

Step 1: Define the primary criteria for the list.

> Engagement rate (at least 2%)

> Growth in followers over the past six months (increase of 10% min)

> Total followers (more than 100k)

Step 2: Implement advanced strategies to identify these accounts.

> Discover the primary techniques that industry experts utilize to pinpoint Instagram influencers.

Step 3: Validate the data using artificial intelligence.

> We used one of the leading influencer marketing tools to assess these accounts.

If you are looking for travel influencers in other countries – you can also check our ranking in the UK.

With this knowledge, you’re equipped to expand your list of Travel Instagram influencers.

But did you know that there are multiple types of travel influencers? It’s important to consider when looking for the right travel bloggers.

When looking for the right travel influencers, you need to consider the different types of travel creators and how they work with brands.

First- the definition: Travel influencers are individuals who use social media to share and influence travel decisions, showcasing various aspects of their journeys.

Types of Travel Influencers:

👉 Travel Bloggers: Writers who share detailed experiences, travel guides, and tips on their blogs.

👉 Foodie Travelers: Individuals who explore destinations through their culinary delights, reviewing local foods and eateries.

👉 Adventure Enthusiasts: Those who focus on thrill-seeking activities, from mountain climbing to deep-sea diving.

👉 Luxury Travelers: Influencers who showcase high-end travel experiences, from luxury resorts to private jet travels.

👉Eco-Travelers: Those dedicated to sustainable and eco-friendly travel, promoting green destinations and practices.

👉Cultural Explorers: Individuals who delve deep into the local culture, traditions, and history of places they visit.

How do travel brands work with influencers?

> Sponsored Trips: Brands fund influencers’ trips to promote a destination.

> Product Endorsements: Influencers showcase and promote travel-related products.

> Affiliate Marketing: Influencers earn commissions for promoting products or services.