Influencer Tracking: Prove Which Creators Drove Revenue
Generate a UTM link for every creator post, attribute clicks and conversions back to the source, and export the ROI report your finance team will accept.
Campaign totals do not tell you which creators to keep
Most influencer dashboards stop at the campaign total. 920 clicks, 71 conversions, 4.2x ROAS. None of that tells you which creators to pay again next quarter. Three places this breaks every time:
You cannot keep the right creators
When the report is "the campaign worked," every renewal is a guess. Per-creator attribution turns the next budget decision into a data call, not a meeting opinion.
Screenshots are not attribution
Late DMs, missing stories, and folders of phone captures do not stand up in a finance review. Evidence has to be collected as the campaign runs, not after.
Your CFO needs one PDF
Not a spreadsheet you assembled the night before. One clean export with creator, spend, clicks, conversions, revenue, ROAS. That is the artifact this page exists to produce.
Six metrics per creator, every post, every campaign
Granular by creator and by post. Aggregated by campaign, platform, and time window. The same six numbers, every report.
UTM clicks
By creator, by post, by platform. One link per deliverable, not one link per campaign.
Conversies
Matched to the tracked link or event that drove them.
Orders
Logged through Shopify connection or event tracking, attributed to the source creator.
Revenue
Including order total and average order value per creator.
ROI
Computed against the agreed creator spend for that campaign.
ROAS
By creator, by platform, by post, for the launch week, mid-campaign window, and full period.
From UTM link to ROI export in 4 steps
No UTM-builder spreadsheets. No manual click pulling. No CSV stitching the night before the review.
Create the campaign
Name, dates, platforms, deliverables, spend per creator. Set once at the start of the campaign.
Generate UTM links per post
Each story, reel, post, and short gets its own URL. No copy-paste from a UTM-builder spreadsheet.
Ship the content
The tool logs clicks and captures published creative as it goes live. No manual follow-up.
Export the ROI report
PDF or CSV, broken down per creator, with totals at the top for the finance review.
Stop tracking creator ROI in Google Sheets
Built for teams that have to defend the influencer line item
If the next budget review will ask "which creators worked?" — these three teams need to answer with data, not stories.
In-house brand manager
Reports to CMO. Needs to justify creator spend in quarterly reviews with hard ROAS, not anecdotes about reach.
Agency account lead
Reports to the client at end of campaign. Needs a branded PDF that proves which creators drove revenue and which were dead weight.
DTC founder
Approves the influencer budget personally. Needs to see the cost-per-conversion column without opening a spreadsheet.
2 mid-tier creators drove 42% of tracked sales. The headline name drove zero.
"We were attributing campaign performance to total clicks for two quarters. When we switched to per-creator UTM tracking, two mid-tier creators turned out to be driving 42% of tracked sales while the highest-reach creator drove almost none. We dropped the headline name from the next campaign and reallocated the spend. ROAS went from 2.1x to 3.6x."
Head of Influencer Marketing · DTC health-supplements brand · 42 creators per quarter, eight-figure annual spend
See a Sample ROI Report →Tracking vs Reporting vs CRM vs Campaign Management
Tracking is the live dashboard. Reporting is the export. CRM is the roster. Campaign management is the workflow. Same database, different verbs.
Tracking is one of 8 tools in your plan
Same login, same workspace, same creator records across discovery, analysis, vetting, CRM, and reporting.
Vet any creator before you pay them.
Structured pre-approval checklist across many creators.
Surface inflated audiences before contracting.
Your full creator roster with tags, notes, and rates.
Long-term portfolio view across every campaign.
Briefs, drafts, approvals, posting calendar.
Branded PDF + CSV exports for leadership.
Get public contact details for creators ready for outreach.
What this tool does niet do
Honest limits beat overpromising. Five things outside the scope of tracking.
Free first campaign, paid scales when you do
Start with one free campaign tracked end-to-end. Paid plans start at $59/mo for unlimited campaigns, conversion tracking, revenue attribution, and exports.
- ✓ 1 active campaign
- ✓ UTM clicks tracked
- ✓ In-app dashboard
- ✓ Unlimited campaigns
- ✓ Conversion + revenue tracking
- ✓ Shopify + event integrations
- ✓ PDF + CSV export
What teams ask before switching tracking tools
How accurate is creator attribution?
Can I export the report as PDF or CSV?
Does it work with Shopify?
How is this different from GA4 source/medium tracking?
What if a creator does not use my UTM link?
Can I track multiple campaigns at once?
How is this different from Influencer Reporting?
Stop guessing which creators drove revenue
UTM per post, attribution per creator, ROI per campaign. Export the PDF your finance team will accept.
Start Tracking Free →CANCEL ANYTIME · FREE TIER NEVER EXPIRES · NO CREDIT CARD