Have you ever pondered the sheer impact of influencer marketing?

Look no further than Beyoncé’s latest venture, CÉCRED. 

Her new venture is a masterclass in using celebrity influence to redefine market norms. 

In 2023, influencer marketing blossomed into a $21.1 billion powerhouse. 

Beyoncé’s foray into hair care with CÉCRED is a clever move.

At Click Analytic, we’re looking at how she will capture her market share with an often overlooked yet crucial audience segment: inclusive hair care for women of colour.

Beyoncé transcends superstardom. She embodies a global phenomenon whose actions command attention from millions. 

Not convinced?

CÉCRED’s first Instagram Reel got over 17M views!

This Reel shows her extensive reach and the profound trust and connection she’s fostered with her audience.

We used our influencer vetting platform and found out that Beyonce has:

🎯 366M followers across her social media channels.

🎯 63% of her audience identifies as women.

🎯 She gets an average of 30M views on each Instagram Reel.

🎯 44% of her audience falls in the 25-34 age bracket.

What does all of this mean?

When Beyoncé champions a product, her fans are motivated to act, not just observe. This magnetic pull is one of the reasons why we believe CÉCRED’s will succeed.

But why else is CÉCRED set to thrive?

The brand courageously addresses the stark market gap in hair care products catering to women of colour. 

This demographic has long waited for hair care solutions that truly understand and meet their unique needs. 

👉 So, the brand caters to an unfilled need.

CÉCRED is providing long-overdue solutions that resonate deeply with its audience.

Does this strategy sound familiar?

It should.

Just last week, we saw how Hailey Bieber and Rhode Skin’s product launch took advantage of addressing an audience’s needs with practical solutions.

Did you know that authenticity and genuine engagement are the keys to the success of influencer marketing?

Industry experts like Jules Carmaux swear by these cornerstones and believe they can make all the difference in your marketing campaigns. 

“Beyoncé’s venture into hair care with CÉCRED exemplifies how authentic connections can transform marketing strategies into movements,” says Jules. 

Indeed, with 81% of consumers swayed by trusted social media figures, Beyoncé’s genuine passion for inclusive beauty and hair care is set to make waves.

As the influencer marketing landscape is projected to expand to $24 billion by 2024, Beyoncé’s strategic timing with CÉCRED leverages her unparalleled reach, potentially leading the hair care market towards a more inclusive future.

But there’s more.

👉 CÉCRED’s ambitions soar beyond hair care. 

Beyoncé envisions a comprehensive range of lifestyle and wellness products, transforming her brand into a veritable empire. 

This diversified approach broadens CÉCRED’s appeal and pioneers new avenues for connection and profitability.

The hair care industry, particularly for products tailored to women of colour, presents untapped potential. 

Analysts predict this segment to grow exponentially, driven by increasing demand for personalised and inclusive beauty solutions. 

“Beyoncé’s CÉCRED is tapping into a significant, yet underserved, market segment, setting the stage for transformative growth and impact,” notes Paul Boulet, CEO of Click Analytic.

Beyoncé’s introduction of CÉCRED into the hair care market is an excellent example of using influencer marketing to meet genuine needs while fostering broad brand growth. 

And what can we learn from her new venture? 🤔

CÉCRED is a blueprint for success, blending influence, authenticity, and strategic market positioning.

CÉCRED offers invaluable lessons for brands aiming to make a meaningful impact. 

Beyoncé’s dual role as an entertainment icon and business mogul is an inspiring example of using celebrity endorsements in entrepreneurship.

How can you do the same?

Grab this free trial of our influencer marketing platform. Use it to find influencers and launch your first campaign.