Influencer marketing in 2024 – it’s not just a trend; it’s a revolution! 🚀

Nearly 95% of marketers believe influencer marketing is effective. 

That’s a massive vote of confidence! 🤯

At Click Analytic, we’re peeling back the layers of influencer marketing in 2024. 

We’re diving deep into what’s hot and what’s not this year.

Strap in as we explore the ins and outs of influencer marketing in 2024.

✅ Human touch

Gone are the days of glossy, unreachable endorsements.

The ‘Human Touch’ in influencer marketing is like your next-door neighbour giving a shoutout to a nifty gadget they just can’t get enough of.

👉 In 2024, it’s all about real people sharing their actual experiences. 

The human touch is relatable, it’s genuine, and boy, does it strike a chord with audiences!

✅ Strategic gifting

It’s time to channel your inner Santa Claus.

2024 will be all about carefully choosing gifts that delight the influencers and scream their style and persona.

Do it, and you hit two birds with one stone: influencers get something they genuinely love and can’t wait to share, and brands get authentic, enthusiastic endorsements.

✅ Increased budgets

It’s time to put fuel on the fire. Yes, we’re talking about that shocking influencer marketing statistic.

Global influencer marketing spend is predicted to grow by 13%! (Source: Marketing Interactive.)

Companies are upping their spending, recognising the powerhouse that influencers are. 

This isn’t just throwing money around; it’s a strategic investment.

✅ Short video formats

Short video formats in influencer marketing are 2024’s equivalent of a flash mob that captures everyone’s attention.

Think quick, catchy, and compelling – a 30-second clip that packs a punch. 

It’s all about grabbing eyeballs in the blink of an eye and making a lasting impression.

✅ Long-term partnerships

In 2024, it’s not just about one-off posts; it’s about building stories over time. 

These enduring alliances are like having a best friend consistently vouching for you – their credibility becomes your superpower. It’s a journey of mutual growth, trust, and shared success.

✅ Using AI

AI is revolutionising how we find and match influencers with brands. 

With an AI-powered influencer marketing platform, you get precision targeting and the ability to analyse tons of data to find that perfect influencer-brand fit. 

Think of it as a matchmaking service for your marketing strategy – ensuring every partnership is a hit backed by data-driven insights.

✅ Adding humour

In 2024, brands are embracing the laugh factor to break through the noise. 

You must create content that sells and entertains. 

How?

👉 Go with witty one-liners, hilarious skits, or playful roasts – anything that tickles the funny bone and makes your brand more memorable. 

Because when you make ’em laugh, you make ’em remember. 

✅ CEO Influencers

It’s time for the big boss to step out of the boardroom and into the spotlight. 

This year isn’t just about celebrities or external influencers; it’s about B2B influencer marketing, where CEOs become brand champions. 

They must lead the narrative, giving a human face to the corporate story. Now, that’s leadership with a viral twist!

✅ Digital ads with influencers

Digital ads are still all the rage. (Did they ever go away?)

But this year, the focus is on digital ads featuring influencers and creators.

Why? Because nothing sells better than an edorsement from a popular figure with high engagement rates and a loyal following.

✅ UGC content

User-generated content (UGC) is authentic endorsement gold. 

Brands are tapping into their audience’s creativity, encouraging them to share their own experiences with products. 

Instead of telling audiences why they should love your brand, let them show you (and everyone else) why they already do.

It’s natural, raw, and resonates like nothing else.

✅ Delivering value

Delivering value in influencer marketing is all about giving audiences more than just a product plug. 

It’s time to enrich their lives with helpful content, be it tips, hacks, insights, or even inspiring stories. 

Brands and influencers must team up not just to sell but also to add authentic, tangible value to every interaction.

✅ Influencer brands

Influencers aren’t just messengers anymore. 

They’ve grown up and started their own product lines and brands. 

Influencers leverage their followings to endorse their own products and to birth brands that reflect their ethos and appeal. 

It’s a seismic shift from being a campaign’s face to being a brand’s heart and soul.

And, of course, if you want to succeed this year, avoid the following 5 influencer marketing mistakes.

❌ Lack of communication

Failing to maintain clear, ongoing communication with influencers can lead to mismatched expectations, off-brand content, and, ultimately, campaign shipwrecks.

Keeping those lines open is essential, ensuring your brand and the influencer are in sync, navigating towards the same destination.

❌ Scripted messages

Overly scripted, rigid content is a big no-no. 

Audiences have a sixth sense for authenticity and can sniff out a pre-written script from a mile away. 

This ventriloquist act strips away the influencer’s personal touch, making the message fall flat.

It’s all about striking a balance – providing an influencer marketing brief and giving influencers the creative freedom to be themselves. 

⚠️ Remember, the magic of influencer marketing lies in its genuine, human-to-human connection. 

Keep it real, or risk losing the audience’s trust. 

❌ Gifting as a method of compensation

While influencers appreciate gifts, they’re professionals who expect fair compensation for their work. 

Treating gifting as the only form of payment can undervalue their influence and effort, potentially harming long-term relationships. 

It’s crucial to remember: Gifts can complement a monetary compensation strategy but shouldn’t replace it.

❌ Ignoring micro-influencers

Micro-influencers have smaller followings but often boast higher engagement rates and niche audiences. 

Dismissing them means missing out on dedicated communities that could be highly receptive to your brand.

It’s time to recognise the power of these smaller but mightier voices, understanding that sometimes less is more in influencer marketing.

❌ Once-off influencer deals

One-time collaborations are a big miss. 

They’re like fleeting encounters that barely scratch the surface of potential audience engagement. 

Building long-term relationships with influencers allows for deeper brand integration and story development, creating a narrative that resonates over time. 

So, think marathon, not sprint, for a lasting impact and a stronger brand-influencer bond.

And there you have it: 17 influencer marketing ins and outs for 2024. What are your predictions? Will you be following the hot list? Whatever you do, grab a free trial of our influencer marketing platform and create campaigns faster and easier.