Criador a ser observado: Alix Earle
Ever stumbled upon a “Get Ready With Me” video and felt instantly hooked?
You’ve probably encountered Alix Earle, the sensation sweeping across TikTok and Instagram with her infectious energy and down-to-earth vibes.
A Alix tem algumas estatísticas de mídia social impressionantes, como:
- 📊 Nearly 5M followers on Instagram.
- 📊 7.7M followers on TikTok.
- 📊 She gets 3.67M views per Reel on Instagram and 3.72M on TikTok!
- 📊 Her audience has grown by nearly 12% over the last 6 months on both social media platforms!
But there’s even more to learn about this mega influencer. 🤯
Vamos nos aprofundar no motivo pelo qual a Alix se tornou um nome conhecido e por que você não pode perder a próxima postagem dela!
Ready? Let’s roll. 👇
Who is Alix Earle?
Alix Earle is a 24-year-old American social media personality and influencer who rose to fame through her authentic “Get Ready With Me” (GRWM) videos on TikTok. Born on December 16, 2000, in Monmouth County, New Jersey, she graduated from the University of Miami with a degree in marketing in 2023.
What makes Alix stand out? She built her massive following by sharing candid moments from her daily life while doing her makeup. Unlike polished influencer content, her videos feel like a FaceTime call with your best friend. She openly discusses everything from her acne struggles to anxiety, making millions of followers feel like they genuinely know her.
Her influence is so powerful that when she recommends a product, it often sells out within hours. This phenomenon has been dubbed the “Alix Earle effect” by fans and brands alike.
In 2025, Alix was named to the inaugural TIME100 Creators list, recognizing her as one of the 100 most influential digital creators worldwide. She also competed on Season 34 of Dancing with the Stars, finishing as runner-up partnered with Valentin Chmerkovskiy.
A ascensão meteórica de Alix Earle à fama nas mídias sociais
Alix Earle, a University of Miami grad, has amassed a staggering 12.7M followers across TikTok and Instagram combined.
She’s the queen of “Get Ready With Me” (GRWM) videos, a trend that started in the early 2000s on YouTube.
Alix’s charm lies in her relatable personality, which effortlessly blends everyday moments with her makeup and fashion routines.
Alix’s GRWM videos have evolved alongside her skyrocketing influencer career, from prepping for college classes to gearing up for high-profile events.
Case in point: her behind-the-scenes prep for Miley Cyrus’s New Year’s Eve bash in Miami.
@alixearle Volte para a parte 2!!!!! #grwm #nye #mileynye Som original - Alix Earle
No entanto, mesmo com sua fama crescente, ela permanece firme, compartilhando vislumbres de seu apartamento desordenado na faculdade e falando francamente sobre sua vida.
How did Alix Earle become famous?
Alix started posting on TikTok in February 2020 as a University of Miami freshman, but her breakthrough came in the summer of 2022. When a facial cyst caused severe acne, she almost skipped a sponsored video post. Instead, she decided to be honest about her skin struggles.
That authenticity resonated with viewers. By the end of 2022, she had gained two million new followers. Her willingness to show imperfect moments while discussing her daily life created a “big sister” connection that set her apart from polished influencers.
Alix Earle é um guru da beleza em formação
Alix’s beauty tips are pure gold. Her white eyeliner technique? Iconic.
Era tão icônico, na verdade, que provocou uma onda de tutoriais de imitação e causou a venda de alguns produtos.
Thanks to the popular ‘Alix Earle effect,’ her army of followers is copying the technique.
@romeestrijd Obrigado @alixearle gangue muerto - qubelly🗽
Onde quero chegar? Ela é uma guru de beleza em ascensão, cujos seguidores não se cansam de suas recomendações.
Por que o conteúdo dela repercute bem em seu público? Vamos descobrir. 👇
Estatísticas de mídia social de Alix Earle
Vamos ver por que o conteúdo da Alix tem um desempenho tão bom. Usei minha ferramenta favorita plataforma de marketing de influenciadores e encontrou o seguinte:
📊 Quase 82% do público do TikTok de Alix é composto por mulheres.
📊 62% de seu público estão entre 18 e 24.
Ela obtém uma taxa de engajamento acima da média de 5.83% no TikTok.
No entanto, não é apenas no TikTok que o conteúdo da Alix é direcionado ao público certo.
📊 28% de seu público no Instagram está interessado em moda.
📊 12% estão interessados em beleza e cosméticos.
📊 10% Adoro fazer compras!
Está claro: a Alix cria conteúdo que atrai seu principal grupo demográfico. É por isso que ela é tão bem-sucedida.
Agora, vamos nos aprofundar e ver o que mais podemos aprender. 👇
Uma olhada na vida pessoal da Alix
Alix Earle’s relationship history
Alix’s dating life has been part of her public persona. In late 2022, she dated MLB player Tyler Wade for about three months. Their breakup, which she addressed with humour and grace on TikTok, showed her resilience and relatability, further endearing her to her followers.
In November 2023, Alix confirmed her relationship with NFL wide receiver Braxton Berrios. The couple was together for over two years, frequently appearing in each other’s content. However, according to multiple sources, they split in December 2025.
@alixearle.hotmess Alix Earle fala sobre seu rompimento público com Tyler Wade #alixearle #hotmess #breakup #tylerwade #remibader #podcast #girltalk 1TP5Conselho #namorado ♬ som original - Alix Earle Clips
Where is Alix Earle from?
Alix hails from Monmouth County, New Jersey. Her trips home are a delightful peek into her family’s lavish lifestyle, complete with horses and goats.
When she’s in New York City, she updates her fans on her outfits and makeup looks.
Her status as TikTok royalty was cemented with invites to events like Selena Gomez’s Rare Beauty launch and Miley Cyrus’s New Year’s Eve Party.
Alix também se encontrou com Hailey Bieber em um evento de cuidados com a pele em Rhode e participou da New York Fashion Week e do Super Bowl de 2023.
Each event allowed her to share even more of her glamorous (yet relatable) personal life with her followers.
Quanto à sua vida profissional, Alix tem algumas coisas para fazer. 🔥
@marshmallowmoney Alix Earle e Hailey Bieber são vistos em evento da Rhode Skin😱 #alixearle #haileybieber #rhodeskincare #rhode #alixearlegrwm ♬ som original
Quanto à sua vida profissional, Alix tem algumas coisas para fazer. 🔥
Empreendimentos comerciais e planos futuros de Alix Earle
Agosto de 2023 marcou um novo capítulo para Alix, com um acordo para se juntar à The Unwell Network, de Alex Cooper.
Um mês depois, ela lançou seu primeiro podcast, “Hot Mess com Alix Earle,convidando os fãs a se tornarem reais com ela além dos vídeos do GRWM.
O podcast, lançado em setembro de 2023, oferece uma visão mais profunda de sua vida e está rapidamente se tornando um programa obrigatório.
Em uma reviravolta surpreendente, Alix tornou-se investidora da Poppi depois de uma bem-sucedida colaboração no Coachella.
@alixearle A Coachearla me deixou viciada em @Poppi 🍋🍋🟩 #proudinvestor #poppipartner Som original - Alix Earle
Essa mudança indica sua perspicácia nos negócios e um futuro promissor além do estrelato nas mídias sociais.
Recent achievements (2024-2025)
- TIME100 Creators (2025): Named to the inaugural list of the world’s 100 most influential digital creators.
- Dancing with the Stars (2025): Competed on Season 34, finishing as runner-up with partner Valentin Chmerkovskiy.
- SipMargs partnership (2025): Became an investor and brand partner for the canned cocktail margarita brand.
- Sports Illustrated Swimsuit (2024): Became the magazine’s first-ever digital cover star.
- Super Bowl commercials (2025): Starred in high-profile ads for Poppi and Carl’s Jr.
- Forbes 30 Under 30 (2023): Recognized for her entrepreneurial success.
- Alix Earle Scholarship: Endowed a scholarship at the University of Miami’s Herbert Business School.
Minhas considerações finais
Alix Earle is more than just a viral sensation; she’s a relatable, multi-faceted influencer who connects with her audience on a genuine level.
Whether she’s sharing makeup tips, navigating her love life, or attending star-studded events, Alix’s journey is one we can’t wait to follow.
So, if you haven’t yet, hit that follow button and join the millions already captivated by her charm!
FAQ about Alix Earle
How old is Alix Earle?
Alix Earle is 24 years old. She was born on December 16, 2000, in Monmouth County, New Jersey, making her a Sagittarius.
How many followers does Alix Earle have?
Alix Earle has approximately 12.7 million followers across her main platforms: 7.7 million on TikTok and nearly 5 million on Instagram (as of late 2025).
What is Alix Earle’s net worth?
While exact figures vary, Alix Earle’s net worth is estimated to be several million dollars. Her income comes from brand partnerships with companies like Tarte, Rare Beauty, White Fox Boutique, and Revolve, plus her podcast, investments (including Poppi and SipMargs), and other business ventures.
What is Alix Earle known for?
Alix Earle is best known for her “Get Ready With Me” (GRWM) videos on TikTok, where she does her makeup while chatting candidly about her life. She’s famous for the “Alix Earle effect” – her ability to cause products she recommends to sell out almost instantly.
What is Alix Earle’s engagement rate?
Alix Earle has an above-average engagement rate of approximately 5.83% on TikTok and around 2.51% on Instagram, which is considered excellent for creators with millions of followers.
Is Alix Earle dating anyone?
Alix Earle dated NFL player Braxton Berrios from November 2023 until December 2025. Previously, she dated MLB player Tyler Wade briefly in late 2022.
Where did Alix Earle go to college?
Alix Earle graduated from the University of Miami in May 2023 with a degree in marketing from the Herbert Business School.
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