Aumente sua taxa de engajamento no Instagram com conteúdo gerado pelo usuário (UGC)

Why User-Generated Content Matters on Instagram

User-generated content (UGC) refers to any content—such as photos, videos, reviews, and testimonials—created by real users or customers rather than brands. On Instagram, this type of content has become one of the most powerful tools for increasing engagement.

By showcasing real experiences from actual users, UGC fosters authenticity and trust, which directly impacts how your audience interacts with your brand. Higher UGC Instagram engagement not only improves visibility but also strengthens your brand community.

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What Is Engagement Rate on Instagram?

Engagement rate measures the interactions your Instagram content receives (likes, comments, shares, saves) in relation to your audience size. It’s a vital metric that helps gauge how effective your content strategy—especially your UGC approach—is.

Why Engagement Rate Is Important

• Tracks Performance: It shows how well your posts, particularly UGC, are connecting with your audience.

• Algorithm Signal: Instagram favors content with higher engagement, giving your UGC better visibility.

• Business Growth: A strong engagement rate attracts potential partnerships, customers, and collaborators.

Examples of Engagement Rate Calculation

Example: A post receives

• 500 likes

• 50 comments

• 30 shares

• 20 saves
  You have 10,000 followers.

Engagement Rate = (500 + 50 + 30 + 20) / 10,000 × 100 = 6%

(Fonte: Sprout Social)

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How to Calculate Engagement Rate on Instagram

Here are three commonly used formulas to calculate Instagram engagement:

1. Engagement Rate by Followers (ER)

Formula:
ER = (Total Engagements / Followers) × 100

Use this to measure how much your followers interact with your content.

Exemplo:
If your post gets 600 engagements and you have 15,000 followers:
(600 ÷ 15,000) × 100 = 4%

2. Engagement Rate by Reach (ERR)

Formula:
ERR = (Total Engagements / Reach) × 100

Use this when you want to understand how many people who actually saw your post engaged with it. This is especially useful when you’re analyzing UGC posts amplified by hashtags or influencers.

3. Instagram Engagement Rate Calculator

If you want a quick and precise way to calculate this, try our free tool:
👉 Free Instagram Engagement Calculator

(Fonte: Hootsuite)

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What Is a Good Engagement Rate on Instagram?

Average engagement rate varies depending on your follower count. Here are some benchmarks to compare your UGC performance:

Faixa de seguidores	Average Engagement Rate
10k – 100k	6.89%
100k – 500k	4.70%
500k – 1M	3.63%
1M – 5M	3.38%
5M+	2.61%

(Fonte: Influencer Marketing Factory)

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The Role of User-Generated Content (UGC) in Engagement Rate

UGC is more than a marketing trend—it’s a strategic approach to Instagram growth. Brands that use user-created content see stronger engagement and community loyalty.

Why UGC Works

• Autenticidade: Unlike polished branded ads, UGC feels real and relatable.

• Social Proof: It shows real people enjoying your product or service.

• Scalability: You can continuously generate fresh content by encouraging your audience to share their experiences.

Key Stats:

• 92% dos consumidores trust UGC more than traditional advertising.

• Brands using UGC often experience engagement increases of 4% or more.

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How UGC Boosts Engagement Rate on Instagram

✅ Builds Trust

Consumers trust peers more than ads. When they see others sharing authentic content about your brand, they’re more likely to interact.

✅ Improves Relatability

Real-life content is more likely to connect emotionally with your audience. People engage more when they can see themselves in the content.

✅ Fosters Community

Reposting UGC makes your audience feel seen and appreciated. This builds a sense of belonging and encourages more interaction and sharing.

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Pratical actions to increase your Instagram Engagement Rate with UGC

📌 Create Branded Hashtags

Design a unique, memorable hashtag that followers can use when sharing their content. This helps you curate UGC easily and boosts discoverability.

🏆 Host Incentivized Contests

Run UGC campaigns or contests where users must share posts featuring your product or hashtag to win a prize. It drives engagement and spreads brand awareness.

🔁 Feature UGC Regularly

Make UGC part of your feed and Stories. Use highlights to showcase user content and always tag and credit the creators.

💬 Prompt Users to Share

Use questions or polls in your captions or Stories. Ask followers to share their thoughts or photos related to your product.

🎁 Provide Incentives

Offer rewards such as discounts, free products, or public recognition to those who contribute UGC. This motivates more users to participate.

✍️ Always Credit Creators

Give proper credit by tagging the user. It encourages others to share, knowing their content may be featured and acknowledged.

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Leveraging user-generated content on Instagram is a powerful way to enhance your engagement, build trust, and establish community. UGC isn’t just content—it’s a statement that your brand values its customers and real experiences.

With the right strategies, your audience can become your best marketers.

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Want to know how engaging your content is?
👉 Use our Calculadora de engajamento do Instagram to analyze your UGC and boost your results.

And don’t forget to follow our blog for more practical tips on growing your brand through authentic, high-performing social media strategies.

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Related Tools & Resources

Explore these free tools and expert resources to enhance your Instagram strategy and maximize your engagement rate:

 

🔧 Free Engagement Calculators

• Instagram Engagement Rate Calculator – Instantly measure how engaging your Instagram posts are.

• YouTube Engagement Rate Calculator – Analyze engagement across your YouTube videos.

• TikTok Engagement Rate Calculator – Evaluate your TikTok content performance with accurate metrics.

 

📊 Account Health & Analytics Tools

• TikTok Follower Count Checker – Track your real-time follower growth on TikTok.

• Verificador de seguidores falsos no Instagram – Audit your Instagram audience and detect fake or inactive followers.

• Entendendo a análise de influenciadores do Instagram – Learn how to interpret key influencer metrics and improve collaborations.

📈 Instagram Engagement Insights

• What Is a Good Engagement Rate on Instagram? – Understand what qualifies as “good” engagement in your niche.

• Instagram Engagement Rate Benchmarks – Compare your stats to industry-specific benchmarks.

• How to Increase Your Engagement Rate – Discover actionable strategies to grow your interaction rates