Alison Liaudat e Cadillac Europe

The recent influencer collaboration between Swiss influencer Alison Liaudat and Cadillac is a game-changer. 

Yes, the word “game-changer” gets thrown around a lot.

But in this case?

They deserve it. 🤩

Em Análise de cliques, we’re all about dissecting successful influencer marketing campaigns.

That’s what we did when Swiss Cadillac Europe hired the micro-influencer Alison Liaudat. 

This one is a playbook worth examining.

Vamos lá. 👇

Switzerland might seem like a small market, but it’s all about finding the right voice. 

Com mais de 25% of her audience based locally, Alison was a strategic choice. 

Her followers, mainly women aged 25-44, are keen on fashion and travel; surprisingly, 20% are into automotive content. 🚗

Despite a modest engagement rate, Alison excels in creating conteúdo de alta qualidade that resonates. 

A prova?

She has an average of 6K+ Reels views e um 94% engagement boost with brands like Nespresso and L’Oréal. 🥰

Cadillac Europe played to Alison’s strengths.

They focused the campaign on short Reels. 

O resultado? 

Um impressionante 5K views and counting. 

But this campaign was more than just content creation. 

It involved a meticulously planned event, engaging multiple creators, adding authenticity and fostering creator relationships.

The real game-changer? 

👉 Going beyond Alison’s platform. 

The team smartly repurposed the content across their channels and boosted top-creator content through influencer whitelisting. 

This savvy move broke the typical 15-30% reach limit of sponsored content, skyrocketing it to nearly 100%. 🤯

Not to be overlooked is the seasonal adaptation. The campaign smartly focused on winter-related content, aligning perfectly with the season and audience interests.

Inspired by the success of the Alison Liaudat and Cadillac Europe campaign? 

Você não está sozinho. 

Marketers everywhere are looking to replicate this kind of success. 

Let’s break down actionable steps to launch a similar campaign and achieve remarkable results. 👇

🎯 Identify the right influencer

It all starts with finding your Alison Liaudat. 

Encontre influenciadores who align with your brand’s values and have a strong connection with your target audience. 

👉 Yes, we’re talking about principais líderes de opinião.

Use tools like Click Analytic to analyse potential influencers’ audience demographics, interests, and engagement rates. 

Remember, relevance trumps reach – a smaller, more engaged audience can often yield better results than a larger, less engaged one.

🎯 Focus on content quality

Next, invest in creating conteúdo de alta qualidade. 

This doesn’t necessarily mean a high budget; instead, it means content that resonates with the audience, tells a story and aligns with your brand ethos. 

🎯 Use the right content format

Then keep an eye on current trends in content format. 

If short-form content like Reels is trending, as in this campaign, consider using it to engage your audience.

Choose a format that best showcases your product or service while being popular among your target audience.

🎯 Aim for micro-targeting

Got the influencer and the content type? Excelente! 

Next, dive deep into audience analytics. 

Just like the specific targeting of women aged 25-44 interested in fashion, travel, and automotive content in our case study. 

Identify and focus on a specific segment of your audience. Tailored content for one particular group often leads to higher engagement and conversion rates.

🎯 Plan an engaging event or activity

Create an event or activity that involves multiple influencers. 

Sim, Hailey Bieber did it with Rhode Skin, and it’s worth repeating.

👉 Interactive events increase the authenticity of your campaign.

👉 It also amplifies its reach. 

Ensure the event is memorable e shareable, encouraging influencers to create organic content that resonates with their followers.

🎯 Think beyond traditional content distribution

Like the influencer whitelisting strategy used in this campaign, think of innovative ways to distribute your content. 

Repurpose influencer content across your channels, boost top-performing posts, and explore cross-promotional opportunities. The goal is to maximise the reach and lifespan of your content.

🎯 Align with seasonal or current trends

Finally, timing is everything. ⏰

Align your campaign with current trends, seasons, or events relevant to your audience. This not only increases the relevance of your campaign but can also make it more timely and engaging.

This campaign isn’t just about statistics; it’s about strategy. 

By capitalising on a local influencer’s unique strengths, focusing on engaging content formats, and innovatively distributing content, Cadillac Europe and Alison Liaudat have set a new standard in influencer marketing. 

This clearly demonstrates how understanding your market and creative content distribution can exponentially amplify your reach. 🎉