Schöpfer zu beobachten: Alix Earle

Ever stumbled upon a “Get Ready With Me” video and felt instantly hooked?

You’ve probably encountered Alix Earle, the sensation sweeping across TikTok and Instagram with her infectious energy and down-to-earth vibes.

Alix hat einige beeindruckende Social-Media-Statistiken, wie zum Beispiel:

• 📊 Nearly 5M followers on Instagram.
• 📊 7.7M followers on TikTok.
• 📊 She gets 3.67M views per Reel on Instagram and 3.72M on TikTok!
• 📊 Her audience has grown by nearly 12% over the last 6 months on both social media platforms!

But there’s even more to learn about this mega influencer. 🤯

Lassen Sie uns eintauchen, warum Alix zu einem Begriff geworden ist und warum Sie es sich nicht leisten können, ihren nächsten Beitrag zu verpassen!

Ready? Let’s roll. 👇

Alix Earle is a 24-year-old American social media personality and influencer who rose to fame through her authentic “Get Ready With Me” (GRWM) videos on TikTok. Born on December 16, 2000, in Monmouth County, New Jersey, she graduated from the University of Miami with a degree in marketing in 2023.

What makes Alix stand out? She built her massive following by sharing candid moments from her daily life while doing her makeup. Unlike polished influencer content, her videos feel like a FaceTime call with your best friend. She openly discusses everything from her acne struggles to anxiety, making millions of followers feel like they genuinely know her.

Her influence is so powerful that when she recommends a product, it often sells out within hours. This phenomenon has been dubbed the “Alix Earle effect” by fans and brands alike.

In 2025, Alix was named to the inaugural TIME100 Creators list, recognizing her as one of the 100 most influential digital creators worldwide. She also competed on Season 34 of Dancing with the Stars, finishing as runner-up partnered with Valentin Chmerkovskiy.

Alix Earle, a University of Miami grad, has amassed a staggering 12.7M followers across TikTok and Instagram combined.

She’s the queen of “Get Ready With Me” (GRWM) videos, a trend that started in the early 2000s on YouTube.

Alix’s charm lies in her relatable personality, which effortlessly blends everyday moments with her makeup and fashion routines.

Alix’s GRWM videos have evolved alongside her skyrocketing influencer career, from prepping for college classes to gearing up for high-profile events.

Case in point: her behind-the-scenes prep for Miley Cyrus’s New Year’s Eve bash in Miami.

Doch trotz ihres wachsenden Ruhms bleibt sie bodenständig, gibt Einblicke in ihre unaufgeräumte College-Wohnung und spricht offen über ihr Leben.

Alix started posting on TikTok in February 2020 as a University of Miami freshman, but her breakthrough came in the summer of 2022. When a facial cyst caused severe acne, she almost skipped a sponsored video post. Instead, she decided to be honest about her skin struggles.

That authenticity resonated with viewers. By the end of 2022, she had gained two million new followers. Her willingness to show imperfect moments while discussing her daily life created a “big sister” connection that set her apart from polished influencers.

Alix’s beauty tips are pure gold. Her white eyeliner technique? Iconic.

Es war sogar so kultig, dass es eine Welle von Nachahmungstutorials auslöste und den Ausverkauf einiger Produkte zur Folge hatte.

Thanks to the popular ‘Alix Earle effect,’ her army of followers is copying the technique.

Was ich meine? Sie ist ein aufstrebender Schönheitsguru, dessen Follower nicht genug von ihren Empfehlungen bekommen können.

Warum kommen ihre Inhalte bei ihrem Publikum so gut an? Lasst es uns herausfinden. 👇

Schauen wir uns an, warum die Inhalte von Alix so gut abschneiden. Ich habe meine Lieblings Influencer-Marketing-Plattform und fand das Folgende:

📊 Beinahe 82% von Alix' TikTok-Publikum besteht aus Frauen.

📊 62% ihres Publikums sind zwischen 18 und 24.

📊 Sie erhält eine überdurchschnittliche Engagementrate von 5.83% auf TikTok.

Aber nicht nur auf TikTok zielen Alix' Inhalte auf das richtige Publikum.

📊 28% ihres Instagram-Publikums ist an Mode interessiert.

📊 12% an Schönheit und Kosmetik interessiert sind.

📊 10% Ich liebe Shopping!

Es ist klar: Alix kreiert Inhalte, die ihre Hauptzielgruppe ansprechen. Deshalb ist sie auch so erfolgreich.

Lassen Sie uns nun tiefer eintauchen und sehen, was wir noch lernen können. 👇

Alix Earle’s relationship history

Alix’s dating life has been part of her public persona. In late 2022, she dated MLB player Tyler Wade for about three months. Their breakup, which she addressed with humour and grace on TikTok, showed her resilience and relatability, further endearing her to her followers.

In November 2023, Alix confirmed her relationship with NFL wide receiver Braxton Berrios. The couple was together for over two years, frequently appearing in each other’s content. However, according to multiple sources, they split in December 2025.

Where is Alix Earle from?

Alix hails from Monmouth County, New Jersey. Her trips home are a delightful peek into her family’s lavish lifestyle, complete with horses and goats.

When she’s in New York City, she updates her fans on her outfits and makeup looks.

Her status as TikTok royalty was cemented with invites to events like Selena Gomez’s Rare Beauty launch and Miley Cyrus’s New Year’s Eve Party.

Alix mischte sich auch mit Hailey Bieber bei einem Hautpflege-Event in Rhode und besuchte die New York Fashion Week und den Super Bowl 2023.

Each event allowed her to share even more of her glamorous (yet relatable) personal life with her followers.

Was ihr Berufsleben betrifft, so hat Alix noch einige Eisen im Feuer. 🔥

Was ihr Berufsleben betrifft, so hat Alix noch einige Eisen im Feuer. 🔥

Im August 2023 schlug Alix ein neues Kapitel auf, indem sie sich Alex Coopers The Unwell Network anschloss. 

Einen Monat später startete sie ihren ersten Podcast, "Heißes Durcheinander mit Alix Earleund lädt die Fans dazu ein, sie über die GRWM-Videos hinaus kennenzulernen.

Der Podcast, der im September 2023 gestartet wurde, bietet einen tieferen Einblick in ihr Leben und wird schnell zu einer Pflichtveranstaltung.

In einer überraschenden Wendung wurde Alix Investorin von Poppi nach einer erfolgreichen Zusammenarbeit bei Coachella. 

Dieser Schritt deutet auf ihren ausgeprägten Geschäftssinn und eine vielversprechende Zukunft jenseits des Social-Media-Starruhmes hin.

Recent achievements (2024-2025)

• TIME100 Creators (2025): Named to the inaugural list of the world’s 100 most influential digital creators.
• Dancing with the Stars (2025): Competed on Season 34, finishing as runner-up with partner Valentin Chmerkovskiy.
• SipMargs partnership (2025): Became an investor and brand partner for the canned cocktail margarita brand.
• Sports Illustrated Swimsuit (2024): Became the magazine’s first-ever digital cover star.
• Super Bowl commercials (2025): Starred in high-profile ads for Poppi and Carl’s Jr.
• Forbes 30 Under 30 (2023): Recognized for her entrepreneurial success.
• Alix Earle Scholarship: Endowed a scholarship at the University of Miami’s Herbert Business School.

Alix Earle is more than just a viral sensation; she’s a relatable, multi-faceted influencer who connects with her audience on a genuine level.

Whether she’s sharing makeup tips, navigating her love life, or attending star-studded events, Alix’s journey is one we can’t wait to follow.

So, if you haven’t yet, hit that follow button and join the millions already captivated by her charm!

FAQ about Alix Earle