Why Brands Work With Lena

Lena Meyer-Landrut is a dynamic influencer with a substantial following of over 7.8 million across Instagram, YouTube, and TikTok. Known for her authenticity and creativity, Lena's content resonates with audiences who value genuine self-expression. Her Instagram account, with 5.6 million followers and an engagement rate of 0.66%, is a vibrant hub for music and fashion enthusiasts. Her posts, averaging 39.2k likes and 392 comments, reflect a dedicated fan base that values her blend of music, clothing, shoes, handbags, accessories, beauty, cosmetics, and luxury goods. Lena's visual style seamlessly fuses artistic expression with high-end fashion, making her a sought-after influencer in the luxury and beauty sectors.

On YouTube, Lena has carved a niche with 821k subscribers and an engagement rate of 2.43%. Her channel features a dynamic blend of music reviews, fashion hauls, and beauty tutorials, characterized by a sleek, polished aesthetic. The brisk pacing and vibrant visuals keep her audience engaged, making her channel a go-to destination for style inspiration. Her strong performance metrics underscore her influence and appeal, making her a valuable partner for brands looking to connect with a fashion-forward audience.

Lena's TikTok presence, with 1.4 million followers and a high engagement rate of 5.33%, showcases her ability to captivate audiences with short-form content. Her videos highlight her keen eye for style and sound, featuring fast-paced clips that showcase the latest fashion trends paired with catchy music. This approach not only entertains but also informs her audience, making her a sought-after influencer in her niche.

Lena's audience is predominantly female (53.5%) and spans key demographics, with 36.9% aged 18-24 and 37.3% aged 25-34. Her followers are primarily located in Germany (49.2%), with significant audiences in Austria, the US, and Brazil. This demographic fit makes her an ideal partner for brands targeting young, style-conscious consumers in these regions.

Brands in the music, fashion, beauty, and luxury goods sectors find Lena's platform an ideal space for collaboration due to her extensive reach and authentic connection with her audience. Her ability to seamlessly integrate luxury fashion with accessible beauty tips offers unique marketing value, providing brands with a credible platform to reach a dedicated and engaged audience. Follow Lena to stay updated on the latest trends and her musical journey.