Unser TrendHERO Testbericht: Preise, Funktionen und mehr

von Paul Boulet | Jan. 15, 2026 | Marketing-Tipps

Suche nach einem TrendHERO Bewertung...oder? 🌟

With influencer marketing growing exponentially and becoming a whopping $21.1 billion industry in 2025, it’s no wonder tools like TrendHERO are in the spotlight. Whether you’re searching for trendhero.io to audit an influencer’s authenticity or comparing TrendHERO pricing options, this review covers everything you need to know.

Unter Klick-Analytik, we’re peeling back the layers to uncover what TrendHERO really offers and how it stacks up in this bustling market.

Is it the best influencer marketing platform to revolutionise your influencer marketing strategy? Let’s dive into the details and find out! 🚀🔍

Unser TrendHERO-Test: Wie gut ist es?

Let’s start this TrendHERO Bewertung. We’ll look at what it is, who uses it, its features, pricing, and more.

Was ist TrendHERO?

TrendHERO Rückblick: Eine Instagram-Seite mit den Worten "Instagram Influencer".

TrendHERO ist ein umfassendes Influencer-Marketing-Plattform designed to assist brands and marketers in identifying, analysing, and engaging with influencers on Instagram. Founded in Ukraine, the platform has grown its database to over 110 million Instagram accounts, making it one of the larger influencer discovery tools available today.

Sie bietet eine Funktionspaket focused on analytics, audience insights, and most notably—its fake follower detection technology. Using machine learning algorithms, TrendHERO analyses Instagram profiles to identify bot accounts, suspicious followers, and inauthentic engagement patterns.

Unlike some competitors that try to cover every social platform, TrendHERO has focused primarily on Instagram-Analysen, though they’ve recently added TikTok analytics capabilities for brands looking beyond a single platform.

Wer benutzt TrendHERO?

Die Startseite einer Website mit einem rot-blau-weißen Design.

TrendHERO caters to diverse users, including small businesses, marketing agencies, and large corporations.

Die Tools eignen sich besonders gut für den Einsatz von Influencer Marketing, um die Sichtbarkeit und das Engagement von Marken zu erhöhen.

The platform serves three main audiences:

  • Brands and marketers who need to vet influencers before partnering, ensuring they’re not paying for fake engagement
  • Influencer marketing agencies managing multiple client campaigns and requiring detailed reporting
  • Influencers themselves who want to track their own account health and demonstrate authenticity to potential partners

Bemerkenswerte TrendHERO-Merkmale

Ein Screenshot einer Website mit einem Dashboard und Diagrammen.

What’s next in our TrendHERO review? The features. ⚙️

It’s essential to spotlight the key features that set this platform apart.

TrendHERO ist mit einer Reihe von Tools ausgestattet, mit denen Sie Ihre Influencer-Marketing-Strategie verbessern können:

👉 Robuste Entdeckung von Influencern: TrendHERO’s powerful search engine is a standout feature. It enables you to Influencer finden across a myriad of niches using over 20 different filters, including follower count, location, engagement rate, and audience demographics. The platform allows you to search through its database of 110+ million Instagram accounts to find creators that match your campaign requirements.

💡 Profi-Tipp: While TrendHERO impresses with its search capabilities, it’s worth noting that Click Analytic has a larger influencer database covering both Instagram and TikTok, offering a broader range in certain aspects.

👉 Eingehende Einblicke in die Zielgruppe: TrendHERO lets you delve deep into the analytics of an influencer’s audience. This feature provides detailed demographic data, interests, and engagement metrics, enabling you to understand and target your ideal audience. You can see breakdowns by gender, age groups, location (including city-level data), and even language preferences.

See also:  Instagram New UI 2025 Explained: Complete Guide to the Interface Update

👉 Innovative Fake-Follower-Kontrolle: TrendHERO’s unique Fake-Follower-Prüfer tool scrutinises an influencer’s followers, identifying potential fake or bot accounts. This ensures your marketing efforts and investments are channelled towards genuine and active audiences.

👉 Instagram Engagement-Rate-Rechner: Understanding an influencer’s true engagement rate is crucial for predicting campaign performance. TrendHERO provides detailed Engagement-Metriken that go beyond simple like and comment counts, helping you identify whether an influencer’s audience is truly engaged or artificially inflated.

👉 Competitor monitoring & ad database: The platform includes tools to monitor competitor activity and view sponsored content that influencers have posted. This “Ad Posts” feature lets you search through actual advertising content to see how influencers handle branded collaborations.

👉 Benutzerfreundliche Schnittstelle: TrendHERO’s interface deserves a special mention for its intuitiveness and ease of use. Navigating through its features feels smooth and user-friendly, making it accessible even for those new to influencer marketing. You don’t need to connect any Instagram accounts to start using the platform—simply enter any public username to begin analysis.

How the TrendHERO Fake Follower Check Works

One of TrendHERO’s standout features is its fake follower detection system. Here’s how it works:

The platform uses machine learning algorithms to analyse multiple signals and categorise an influencer’s followers:

Follower quality categories:

  • Real followers: Genuine accounts with normal activity patterns
  • Suspicious accounts: Profiles showing some red flags but not definitively fake
  • Mass followers: Accounts following thousands of profiles (unlikely to see your content)
  • Bots/Fake accounts: Automated or purchased followers with no genuine engagement

What TrendHERO analyses:

  • Engagement authenticity: Compares likes and comments to identify suspicious patterns
  • Comment analysis: Distinguishes between genuine comments and automated or purchased ones (looks for generic phrases like “woooow” or “so coool”)
  • Growth pattern detection: Identifies unnatural spikes that suggest purchased followers
  • Audience Quality Score (AQS): Provides an overall score indicating account authenticity

This is particularly valuable because inauthentic engagement can cost marketers significant budget on campaigns that reach no real potential customers. By running a TrendHERO audit before partnering with an influencer, you can avoid wasting money on fake audiences.

Vor- und Nachteile von TrendHERO

TrendHERO Übersicht: Wussten Sie, dass 80% der B2B-Vermarkter die Influencer-Marketing-Plattform nutzen?

Let’s look at some Vorteile und Nachteile TrendHERO für Ihre nächste Influencer-Marketing-Kampagne zu nutzen.

Profis

Let’s start with the good news.

✅ Umfassende Such- und Filtermöglichkeiten: TrendHERO ermöglicht es den Nutzern, eine riesige Influencer-Datenbank zu durchsuchen, und zwar dank einer breiten Palette von Filteroptionen, die auf verschiedene Kampagnenbedürfnisse zugeschnitten sind.

✅ Detaillierte Berichte: TrendHERO generates in-depth reports with 90+ metrics, offering valuable insights into audience demographics and authenticity. This enables brands to make data-driven decisions for targeted marketing.

See also:  How to get an influencer's attention?

✅ Accurate fake follower detection: The machine learning-based approach provides reliable identification of bot accounts and purchased followers.

✅ Benutzerfreundliches Interface: Die Plattform bietet eine benutzerfreundliche Oberfläche, die für Nutzer aller Qualifikationsniveaus zugänglich und einfach ist.

✅ Affordable pricing: Compared to enterprise-level tools that can cost thousands per month, TrendHERO offers professional-grade analytics at accessible price points.

✅ Look-alike influencer search: Find up to 500 similar influencers based on any profile using AI-powered matching across 1,000+ data points.

Nachteile

And here’s the bad news:

⛔ Limited platform coverage: TrendHERO primarily focuses on Instagram analytics and influencer discovery. While they’ve added some TikTok features, YouTube and other platforms aren’t covered, limiting options for multi-platform campaigns.

⛔ Begrenzte Anpassungsmöglichkeiten: Users looking for highly tailored reports that cater to specific metrics or KPIs relevant to their unique campaigns might find the platform’s reporting capabilities restrictive.

⛔ Complex analytics for beginners: TrendHERO’s analytics suite can pose a challenge for beginners in the field. It requires a steeper learning curve to utilise the platform’s capabilities fully.

⛔ Mangel an integrierten Instrumenten für das Kampagnenmanagement: Im Gegensatz zu einigen seiner Konkurrenten verfügt TrendHERO nicht über integrierte Tools für die Verwaltung des gesamten Lebenszyklus einer Influencer-Kampagne.

⛔ No API access on lower plans: For brands wanting to integrate TrendHERO data into their own systems, API access isn’t available, which limits automation possibilities.

⛔ Report limits can feel restrictive: The monthly report allocation, while reasonable for casual users, may feel limiting for agencies running multiple campaigns.

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TrendHERO Pricing 2025

Die Preisseite einer Website.

TrendHERO bietet verschiedene Preismodelle an, die jeweils auf die Bedürfnisse der verschiedenen Nutzer zugeschnitten sind, von einzelnen Content-Erstellern bis hin zu großen Agenturen:

💰 Kostenloser Plan, $0/mo: Ideal for those who want to explore the platform’s interface and features. It provides basic information like engagement rate, follower growth rate, and the ability to save influencers to a list. You can run one free detailed report on accounts with fewer than 10K followers.

💰 Lite Plan, $9.99/mo: Entry-level paid plan with 10 analytics reports per month and tracking for up to 3 accounts. Note that this plan doesn’t include the influencer discovery tool.

💰 Pro Plan, $29.99/mo: Includes 50 monthly reports, tracking for up to 20 accounts, unlimited access to the influencer discovery tool, and the ability to discover up to 500 look-alike influencers. This is the sweet spot for most small to medium businesses.

💰 Advanced Plan, $99.99/mo: This top-tier plan includes 200 reports, tracking of 50 accounts per month, priority support, and all discovery features. Best suited for agencies managing multiple brands.

A nice touch: if you don’t use all your monthly reports, the unused balance rolls over to the next month. All paid plans come with a free trial period so you can test the features before committing.

See also:  Strategie zur Erreichung von Influencern: Mein 5-Schritte-Leitfaden

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TrendHERO Alternatives Worth Considering

While TrendHERO excels at Instagram analytics and fake follower detection, you might want to explore alternatives depending on your specific needs:

  • HypeAuditor: Offers similar fake follower checking with additional YouTube and TikTok support, though at higher price points.
  • Modash: Good for brands needing broader platform coverage including TikTok and YouTube analytics.
  • Klick-Analytik: Our platform offers a larger influencer database with over 2 million influencers, multi-platform support for both Instagram and TikTok, and comprehensive campaign management tools—features TrendHERO currently lacks.
  • Aufwind: Enterprise-level solution with e-commerce integration, better suited for larger brands with bigger budgets.

Andere TrendHERO-Bewertungen

Ein Screenshot einer Google-Suchseite.

TrendHERO has garnered an overall user rating of 4.7 out of 5 stars on Trustpilot from over 500 reviews, and 4.4 out of 5 on G2 from 108 reviews, reflecting a generally positive reception among its users.

Users consistently praise the platform for:

  • Fast and accurate influencer analytics
  • Helpful customer support
  • Detailed audience quality breakdowns
  • Easy-to-understand reports

Einige Nutzer haben jedoch darauf hingewiesen, dass TrendHERO zwar ein starkes Angebot an detaillierte AnalysenDie Fokussierung auf bestimmte Plattformen und bestimmte Funktionen wird möglicherweise nicht allen Nutzern gerecht, vor allem nicht denen, die ein breiteres Spektrum an sozialer Medienberichterstattung und tiefere Einblicke wünschen.

Unsere Meinung: Ist TrendHERO so gut?

While TrendHERO stands out for its detailed audience insights and fake follower detection, it’s crucial to consider what differentiates it from other tools like Click Analytic.

TrendHERO is an excellent choice if you:

  • Primarily work with Instagram influencers
  • Need reliable fake follower detection
  • Want detailed audience analytics at an affordable price
  • Are a small to medium business with a focused influencer strategy

You might want to look at alternatives if you:

  • Run multi-platform campaigns across TikTok, YouTube, and Instagram
  • Need integrated campaign management and CRM features
  • Require API access for automation
  • Want end-to-end influencer relationship management

For instance, Click Analytic’s broader platform integration and specific focus on B2B-Influencer-Marketing einen nuancierten Ansatz für bestimmte Marketingstrategien bieten.

TrendHERO zeichnet sich in seiner Nische aus, aber je nach Ihren spezifischen Bedürfnissen können Optionen wie Click Analytic maßgeschneiderte Lösungen bieten, die Ihren Marketingzielen besser entsprechen.

Ein Mann in einem Laborkittel hält ein Klemmbrett mit Symbolen für soziale Medien in der Hand.

Schlussfolgerung

Was haben wir also aus diesem TrendHERO Test gelernt?

It’s clear that TrendHERO offers valuable tools for influencer marketing, particularly with its detailed Instagram analytics, Fake-Follower-Prüfer, Engagement-Rate-Rechner, and user-friendly interface. The platform has carved out a strong position for brands focused on Instagram influencer vetting and audience authenticity verification.

However, suppose you’re just stepping into the world of influencer marketing or considering various tools.

In diesem Fall ist es vielleicht besser, eine der folgenden Optionen zu wählen Kostenlose Testversion unserer Influencer-Marketing-Plattform. It’s affordable and has over 2M influencers across Instagram and TikTok, plus various tools to help you find the perfect fit—including campaign management features that TrendHERO doesn’t offer.

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