Nieuws over beïnvloeders

Instagram-accounts zonder gezicht nemen sociale media over

Instagram-accounts zonder gezicht nemen sociale media over

Faceless Instagram accounts are taking over social media Contents What exactly is a faceless Instagram account? Faceless Instagram accounts are turning influencer marketing on its head.  Forget the glamour shots and personal branding – a new wave of creators is...
Jo Malone's pop-up met influencers

Jo Malone's pop-up met influencers

Jo Malone’s pop-up with influencers Contents The essence of attraction with influencers In the bustling streets of Miami, a fragrance event took place that was nothing short of magical.  On March 22nd and 23rd, Jo Malone London orchestrated a pop-up event on...
Schepper om in de gaten te houden: Andrew Glaze

Schepper om in de gaten te houden: Andrew Glaze

Creator to watch: Andrew Glaze Contents Who is Andrew Glaze? How does the Prime Energy Drink campaign fit into this? What are Andrew Glaze’s social media stats? Who is Andrew Glaze? Why is everybody suddenly talking about him? I used my favourite influencer marketing...
Onderzoek: Moeten influencers super enthousiast klinken?

Onderzoek: Moeten influencers super enthousiast klinken?

Study: Should influencers sound super excited? Contents The influencer-excitement paradox So, how do you craft the perfect influencer message? In influencer marketing, striking the right tone can be the difference between a campaign that resonates and one that falls...
Barilla en Marie Kondo?!

Barilla en Marie Kondo?!

Barilla en Marie Kondo?! Inhoud Barilla x Marie Kondo is een match made in marketing heaven Wie is Marie Kondo? Heb je gehoord van de nieuwste buzz in de marketingwereld? Barilla, ja, de pastagiganten, zijn een samenwerking aangegaan met Marie Kondo, de koningin van...
Bureaus nemen fulltime scheppers aan

Bureaus nemen fulltime scheppers aan

Bureaus nemen fulltime creators aan Inhoud De opkomst van in-house creators Waarom bureaus fulltime creators aannemen Ben je klaar voor een game-changer in de reclamewereld? Hier is de primeur: content creators zijn niet alleen influencers op sociale platforms...