door Paul Boulet | 2 apr 2024 | Nieuws
Faceless Instagram accounts are taking over social media Contents What exactly is a faceless Instagram account? Faceless Instagram accounts are turning influencer marketing on its head. Forget the glamour shots and personal branding – a new wave of creators is...
door Paul Boulet | mrt 27, 2024 | Nieuws
Jo Malone’s pop-up with influencers Contents The essence of attraction with influencers In the bustling streets of Miami, a fragrance event took place that was nothing short of magical. On March 22nd and 23rd, Jo Malone London orchestrated a pop-up event on...
door Paul Boulet | mrt 26, 2024 | Nieuws
Creator to watch: Andrew Glaze Contents Who is Andrew Glaze? How does the Prime Energy Drink campaign fit into this? What are Andrew Glaze’s social media stats? Who is Andrew Glaze? Why is everybody suddenly talking about him? I used my favourite influencer marketing...
door Paul Boulet | mrt 26, 2024 | Nieuws
Study: Should influencers sound super excited? Contents The influencer-excitement paradox So, how do you craft the perfect influencer message? In influencer marketing, striking the right tone can be the difference between a campaign that resonates and one that falls...
door Paul Boulet | mrt 26, 2024 | Nieuws
Barilla en Marie Kondo?! Inhoud Barilla x Marie Kondo is een match made in marketing heaven Wie is Marie Kondo? Heb je gehoord van de nieuwste buzz in de marketingwereld? Barilla, ja, de pastagiganten, zijn een samenwerking aangegaan met Marie Kondo, de koningin van...
door Paul Boulet | mrt 26, 2024 | Nieuws
Bureaus nemen fulltime creators aan Inhoud De opkomst van in-house creators Waarom bureaus fulltime creators aannemen Ben je klaar voor een game-changer in de reclamewereld? Hier is de primeur: content creators zijn niet alleen influencers op sociale platforms...
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