Créateur à suivre : Alix Earle

Ever stumbled upon a “Get Ready With Me” video and felt instantly hooked?

You’ve probably encountered Alix Earle, the sensation sweeping across TikTok and Instagram with her infectious energy and down-to-earth vibes.

Alix a des statistiques impressionnantes sur les médias sociaux, comme :

• 📊 Nearly 5M followers on Instagram.
• 📊 7.7M followers on TikTok.
• 📊 She gets 3.67M views per Reel on Instagram and 3.72M on TikTok!
• 📊 Her audience has grown by nearly 12% over the last 6 months on both social media platforms!

But there’s even more to learn about this mega influencer. 🤯

Voyons pourquoi Alix est devenue un nom connu de tous et pourquoi vous ne pouvez pas vous permettre de manquer son prochain article !

Ready? Let’s roll. 👇

Alix Earle is a 24-year-old American social media personality and influencer who rose to fame through her authentic “Get Ready With Me” (GRWM) videos on TikTok. Born on December 16, 2000, in Monmouth County, New Jersey, she graduated from the University of Miami with a degree in marketing in 2023.

What makes Alix stand out? She built her massive following by sharing candid moments from her daily life while doing her makeup. Unlike polished influencer content, her videos feel like a FaceTime call with your best friend. She openly discusses everything from her acne struggles to anxiety, making millions of followers feel like they genuinely know her.

Her influence is so powerful that when she recommends a product, it often sells out within hours. This phenomenon has been dubbed the “Alix Earle effect” by fans and brands alike.

In 2025, Alix was named to the inaugural TIME100 Creators list, recognizing her as one of the 100 most influential digital creators worldwide. She also competed on Season 34 of Dancing with the Stars, finishing as runner-up partnered with Valentin Chmerkovskiy.

Alix Earle, a University of Miami grad, has amassed a staggering 12.7M followers across TikTok and Instagram combined.

She’s the queen of “Get Ready With Me” (GRWM) videos, a trend that started in the early 2000s on YouTube.

Alix’s charm lies in her relatable personality, which effortlessly blends everyday moments with her makeup and fashion routines.

Alix’s GRWM videos have evolved alongside her skyrocketing influencer career, from prepping for college classes to gearing up for high-profile events.

Case in point: her behind-the-scenes prep for Miley Cyrus’s New Year’s Eve bash in Miami.

Pourtant, malgré sa célébrité grandissante, elle garde les pieds sur terre, partageant des aperçus de son appartement encombré à l'université et discutant franchement de sa vie.

Alix started posting on TikTok in February 2020 as a University of Miami freshman, but her breakthrough came in the summer of 2022. When a facial cyst caused severe acne, she almost skipped a sponsored video post. Instead, she decided to be honest about her skin struggles.

That authenticity resonated with viewers. By the end of 2022, she had gained two million new followers. Her willingness to show imperfect moments while discussing her daily life created a “big sister” connection that set her apart from polished influencers.

Alix’s beauty tips are pure gold. Her white eyeliner technique? Iconic.

Il était tellement emblématique qu'il a suscité une vague de tutoriels copiés et provoqué quelques ruptures de stock.

Thanks to the popular ‘Alix Earle effect,’ her army of followers is copying the technique.

Ce que je veux dire ? Elle est un gourou de la beauté en plein essor dont les adeptes ne se lassent pas de ses recommandations.

Pourquoi son contenu trouve-t-il un écho favorable auprès de son public ? Découvrons-le. 👇

Voyons pourquoi le contenu d'Alix est si performant. J'ai utilisé mon plateforme de marketing d'influence et a trouvé ce qui suit :

📊 Presque 82% de l'audience d'Alix sur TikTok est constituée de femmes.

📊 62% de son public se situent entre 18 et 24.

📊 Elle obtient un taux d'engagement supérieur à la moyenne de 5.83% sur TikTok.

Mais ce n'est pas seulement sur TikTok que le contenu d'Alix cible le bon public.

📊 28% de son public sur Instagram s'intéresse à la mode.

📊 12% s'intéressent à la beauté et aux cosmétiques.

📊 10% J'adore faire du shopping !

C'est clair : Alix crée du contenu qui plaît à son principal groupe démographique. C'est la raison de son succès.

Maintenant, plongeons plus profondément et voyons ce que nous pouvons apprendre d'autre. 👇

Alix Earle’s relationship history

Alix’s dating life has been part of her public persona. In late 2022, she dated MLB player Tyler Wade for about three months. Their breakup, which she addressed with humour and grace on TikTok, showed her resilience and relatability, further endearing her to her followers.

In November 2023, Alix confirmed her relationship with NFL wide receiver Braxton Berrios. The couple was together for over two years, frequently appearing in each other’s content. However, according to multiple sources, they split in December 2025.

Where is Alix Earle from?

Alix hails from Monmouth County, New Jersey. Her trips home are a delightful peek into her family’s lavish lifestyle, complete with horses and goats.

When she’s in New York City, she updates her fans on her outfits and makeup looks.

Her status as TikTok royalty was cemented with invites to events like Selena Gomez’s Rare Beauty launch and Miley Cyrus’s New Year’s Eve Party.

Alix s'est également mêlée à Hailey Bieber lors d'un événement sur les soins de la peau à Rhode et a assisté à la semaine de la mode de New York et au Super Bowl 2023.

Each event allowed her to share even more of her glamorous (yet relatable) personal life with her followers.

Côté vie professionnelle, Alix a quelques fers au feu. 🔥

Côté vie professionnelle, Alix a quelques fers au feu. 🔥

Le mois d'août 2023 a marqué un nouveau chapitre pour Alix avec un accord pour rejoindre The Unwell Network d'Alex Cooper. 

Un mois plus tard, elle a lancé son premier podcast, "Hot Mess avec Alix Earleinvitant les fans à se rapprocher d'elle au-delà des vidéos de GRWM.

Le podcast, lancé en septembre 2023, offre un regard plus approfondi sur sa vie et devient rapidement un incontournable.

De manière surprenante, Alix est devenue investisseuse dans Poppi après une expérience réussie. collaboration à Coachella. 

Cette décision laisse entrevoir son sens aigu des affaires et un avenir prometteur au-delà de la célébrité des médias sociaux.

Recent achievements (2024-2025)

• TIME100 Creators (2025): Named to the inaugural list of the world’s 100 most influential digital creators.
• Dancing with the Stars (2025): Competed on Season 34, finishing as runner-up with partner Valentin Chmerkovskiy.
• SipMargs partnership (2025): Became an investor and brand partner for the canned cocktail margarita brand.
• Sports Illustrated Swimsuit (2024): Became the magazine’s first-ever digital cover star.
• Super Bowl commercials (2025): Starred in high-profile ads for Poppi and Carl’s Jr.
• Forbes 30 Under 30 (2023): Recognized for her entrepreneurial success.
• Alix Earle Scholarship: Endowed a scholarship at the University of Miami’s Herbert Business School.

Alix Earle is more than just a viral sensation; she’s a relatable, multi-faceted influencer who connects with her audience on a genuine level.

Whether she’s sharing makeup tips, navigating her love life, or attending star-studded events, Alix’s journey is one we can’t wait to follow.

So, if you haven’t yet, hit that follow button and join the millions already captivated by her charm!

FAQ about Alix Earle